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Uncategorized MAY 15, 2013

Meet Pete Balistreri

The regional executive chef of Tender Greens

Meet Pete Balistreri
Meet Pete Balistreri

Pete Balistreri

Your restaurant won for Best Salad. But we know Tender Greens is more than salad. It’s… A place that has a positive impact on the community. It’s about people: the customers, the employees, the farmers, the brewers, and the relationships we create with everyone.

You’re opening a location downtown. Does Broadway scare you at all as a dining destination? I love our DTSD location. It has great character. The breeze off the ocean and the brick building give the space a romantic vibe. Broadway is transforming as we speak and we’re excited to be a part of that revitalization.

So when did salumi come into the picture? Ten years ago when I was a chef at the Lodge [at Torrey Pines] and Jeff Jackson sent me to eat at Michael Stebner’s restaurant, Region. That was the first time I saw anyone make salumi in his own restaurant. Once I tried it I was like Anton Ego in Ratatouille—my fork hit the floor. One of the most humbling experiences was when Michael was eating at Tender Greens and told me our salami was as good as anything they made at Region.

What’s the difference between salumi and charcuterie? Salumi is Italian and charcuterie is French. Charcuterie usually refers to cooked meats like pâtés, galantines, and terrines. The equivalent in Italian would be affettati. Salumi is the plural term for cured meats like salami, guanciale, lardo, speck, prosciutto, and pancetta. Salumi is probably the least fancy food ever invented. I’ll spare you the history lesson, but let’s just say Salumi is so O.G. it’s B.C.

Does it pair better with beer or wine? In SD, everything is better with beer… especially salumi.

Favorite SD Brewery? Pizza Port in O.B. They have a wonderful selection of rotating beers and everything is on point.

In honor of our Best Restaurants issue, what are your favorites? For sentimental reasons, I love sitting at the oyster bar at the Fish Market and eating steamed clams and oysters. My dad’s been taking me there since I was a kid. For family-friendly, which is basically all I ever seek out these days, I love Blind Lady Ale House—amazing pizza and beer, and my kids love it.

You were raised in Point Loma. What about there? Venetian is still my favorite pizza, Chris’ Liquor is my favorite sandwich (the Navigator on an onion roll’s the best!), and there is one new restaurant— Ikuru Sushi in Liberty Station. Those guys are unbelievable!

When you’re not cooking, what do you do for fun? I coach youth football. My son Rocco’s a real player. I’m the offensive coordinator. I’m also obsessed with my garden. It’s where I find peace. Once the water gets warm, I’m body surfing at Tower 2 or paddling at Kellogg’s.

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Uncategorized AUGUST 11, 2014

Eat This Now

"Fish taco" at Beaumont's, strawberry-rhubarb tart at Tidal, wild shrimp cockteles at Don Chido

Eat This Now

“Fish Taco”

“Fish Taco” @ Beaumont’s

There are two camps when it comes to deconstructed sci-fi food utilizing neat kitchen tricks. The first views such food as needless puffery getting in the way of “real” food. “Just braise me somefin,” says that set. The other camp truly loves this mind-bending exploratory food realm and still cries softly in the night over the closing of El Bulli. I’m somewhere in between. I like creativity in food as long as you don’t send me a “yuzu gelee” that looks and tastes like a jaundiced pencil eraser. And Beamont’s chef George Morris nails the balance with his “fish taco.”  It’s seared albacore, grilled corn tortilla foam (which tastes more like a cream), dehydrated chorizo, and hatch chile puree with heirloom tomatoes, avo, cilantro and jalapeno. All together, it really does taste like a super-clean, top-notch fish taco. For inspired food in sleepy little Bird Rock, Morris and Beaumont’s are definitely the place. Note: Order from his specials menu. Beaumont’s Eatery, 5662 La Jolla Blvd., 858.459.0474. 

Eat This Now

Strawberry-rhubarb tart

Strawberry-Rhubarb Tart  @ Tidal

I’m not a big dessert guy. I spend too much of my time and table space with the savory menu. By the time dessert comes around I’d often just rather order a soft couch to wink out on for a while. I also am not a fan of warm, macerated fruit fillings. Pies and tarts pale in my eyes to, say, a doughnut (or plain old unadulterated berries with cream).  And yet somehow this tart—with its perfectly dense pastry, not overly cloying berry filling and confetti of mint with vanilla gelato—overcame all that. Eat this on the Tidal patio as the sun goes down and all that stressful life crap you worry about will turn to dust. Tidal @ Paradise Point, 1404 Vacation Rd., Mission Bay, 858.274.4630.

Eat This Now

Don Chido wild shrimp cockteles

Wild Shrimp Cockteles @ Don Chido

Antonio Friscia is one of my favorite chefs in San Diego—a certified sommelier, student of global cuisine, super gracious, other-oriented host. But if I didn’t love his food, I’d go fishing with him instead of writing about his new Mexican restaurant. Here, the chef has a Santa Maria grill for meats (a griller’s dream, and a rarity to see at restaurants). His queso fundido is a plus-sized dream, and his piping hot churro bites with caramel sauce taste like school lunch dessert from the 1970s (a minor difference being his don’t taste like stale bread sticks). But my favorite bite may have been his simple cockteles with wild Mexican shrimp. He makes his similar to an aqua chile, marinated in lime, yuzu, top-notch olive oil and chiles., Don Chido C527 5th Ave., Downtown, 619.232.8226. 

Uncategorized AUGUST 11, 2014

Eat This Now

"Fish taco" at Beaumont's, strawberry-rhubarb tart at Tidal, wild shrimp cockteles at Don Chido

Eat This Now
Eat This Now

“Fish Taco”

“Fish Taco” @ Beaumont’s

There are two camps when it comes to deconstructed sci-fi food utilizing neat kitchen tricks. The first views such food as needless puffery getting in the way of “real” food. “Just braise me somefin,” says that set. The other camp truly loves this mind-bending exploratory food realm and still cries softly in the night over the closing of El Bulli. I’m somewhere in between. I like creativity in food as long as you don’t send me a “yuzu gelee” that looks and tastes like a jaundiced pencil eraser. And Beamont’s chef George Morris nails the balance with his “fish taco.”  It’s seared albacore, grilled corn tortilla foam (which tastes more like a cream), dehydrated chorizo, and hatch chile puree with heirloom tomatoes, avo, cilantro and jalapeno. All together, it really does taste like a super-clean, top-notch fish taco. For inspired food in sleepy little Bird Rock, Morris and Beaumont’s are definitely the place. Note: Order from his specials menu. Beaumont’s Eatery, 5662 La Jolla Blvd., 858.459.0474. 

Eat This Now

Strawberry-rhubarb tart

Strawberry-Rhubarb Tart  @ Tidal

I’m not a big dessert guy. I spend too much of my time and table space with the savory menu. By the time dessert comes around I’d often just rather order a soft couch to wink out on for a while. I also am not a fan of warm, macerated fruit fillings. Pies and tarts pale in my eyes to, say, a doughnut (or plain old unadulterated berries with cream).  And yet somehow this tart—with its perfectly dense pastry, not overly cloying berry filling and confetti of mint with vanilla gelato—overcame all that. Eat this on the Tidal patio as the sun goes down and all that stressful life crap you worry about will turn to dust. Tidal @ Paradise Point, 1404 Vacation Rd., Mission Bay, 858.274.4630.

Eat This Now

Don Chido wild shrimp cockteles

Wild Shrimp Cockteles @ Don Chido

Antonio Friscia is one of my favorite chefs in San Diego—a certified sommelier, student of global cuisine, super gracious, other-oriented host. But if I didn’t love his food, I’d go fishing with him instead of writing about his new Mexican restaurant. Here, the chef has a Santa Maria grill for meats (a griller’s dream, and a rarity to see at restaurants). His queso fundido is a plus-sized dream, and his piping hot churro bites with caramel sauce taste like school lunch dessert from the 1970s (a minor difference being his don’t taste like stale bread sticks). But my favorite bite may have been his simple cockteles with wild Mexican shrimp. He makes his similar to an aqua chile, marinated in lime, yuzu, top-notch olive oil and chiles., Don Chido C527 5th Ave., Downtown, 619.232.8226. 

Uncategorized FEBRUARY 14, 2014

Bike City, USA

Cycling infrastructure is coming our way in the near-ish future

Bike City, USA

In 2030, San Diego will be threaded with more than a thousand miles of bike routes, according to the recently approved San Diego Bicycle Master Plan Update. So dust off that Schwinn and prepare to break up with your SUV. Now, what will we do about all these hills?

Bike City, USA

Biking through Del Mar

510 existing miles in San Diego’s bicycle network

595 additional miles proposed by 2030

47,499 SD commuters currently biking to work, school, college, and transit stations

112,378 Commuters in 2030 who will bike to work, school, college, and transit stations (projected)

39.4 miles of “Bicycle Boulevard” proposed. What is a Bicycle Boulevard? A low-speed or residential street that’s bike-friendly and sees minimal cut-through motor traffic.

6.6 miles of “Cycle Track” proposed—zero miles currently exist. What is a Cycle Track? A bikeway on a road that is separated from vehicles by a wide raised curb, parking system, or some other barrier.

149 million Reduced number of weekday vehicle miles per year (by 2030)

121 million Reduced pounds of CO2 per year in 2030

$80K Funding San Marcos received from the State to create a new master bike plan

Upcoming Bike Events

March 1: The international Bicycle Film Festival will roll into San Diego at MOPA. bicyclefilmfestival.com

March 30: San Diego County Bicycle Coalition’s CicloSDias will hit Pacific Beach. ciclosdias.com

Biking San Diego
Studio S FEBRUARY 26, 2026

Chef Aidan Owens Thinks Your Fish is Boring

The 29-year-old culinary director at Herb & Sea is making seafood sexy (and approachable) again

Implementing a farm-to-table model hardly deserves acknowledgement these days. It’s not a stretch. It’s not innovative. “It’s the bare f**king minimum,” says Herb & Sea‘s executive chef Aidan Owens.  

When I arrive at the Encinitas restaurant, I’m ready to talk sustainability, farm-to-table stuff, with Owens. “Did you see the chin on that?” he says of the extra big jiggly chin on the sheephead that just arrived with the day’s fresh catch. I did. It was Jay Leno adjacent.

I learn quickly that he somehow oozes both charm and stone-cold honesty. Maybe he could construct a new dish with chin goo, like he did when he had a bunch of tuna scraps and voila’d it into a smooth and crowd-pleasing ‘nduja. “I want to know what’s in there,” he says.    

Courtesy of Herb & Sea

The instinct to look closer, to dig into what others might discard, says a lot about the chef’s approach. I guide him back to our topic, but he has something else on his mind. “We’re overcomplicating food—what happened to just cooking good food and having fun with it?”

Owens grew up on a farm in Byron Bay, Australia, where sustainability wasn’t a concept you chat about so much as a way of life. Think dirt roads, backyard chickens, pulling vegetables straight from the ground, and a mother who believed that if you couldn’t pronounce the ingredients on a package, you shouldn’t eat what was inside.

Food wasn’t precious or performative. Making it was what you did because you were hungry and that’s still what inspires Owens today. “I like to cook good food because I like to eat good food,” he says.

His approach to sustainability at Herb & Sea began so naturally that it felt just like instinct. “I was just like, ‘Let’s order food from the people who live and work here,’” he says.

Courtesy of Herb & Sea

And why wouldn’t he when lives in San Diego? Cities all over the world vie for our goods. Our tuna is sent overseas. Our spiny lobsters hit dinner plates in China and Japan. Not to mention California’s producing a third of the country’s vegetables and three-quarters of its fruits and nuts. 

“Why would we outsource when it’s all here?” Owens asks.

Sustainability, in this context, is about cooking what exists in abundance, nearby, right now. “I love the local fish here. It’s f**king delicious and San Diego citrus, I mean, it is so f**ing good,” he says.

Instead of importing ingredients, Owens also looks for nearby alternatives. “You can find really cool things in the local waters,” he says, pointing out that stingray cheeks taste similar to scallops.

Courtesy of Herb & Sea

Whatever he finds in that sheephead chin might just be the next substitute for marrow. But to make this work, it means getting diners amped up about the slightly unfamiliar. 

Tasting menus, where diners are completely in his hands, become an opportunity to gently push boundaries. “I’ll serve mackerel, because people think they hate it,” Owens says, noting that the abundant local fish can have some fishiness. “But when it’s fresh, it’s arguably one of the best fish in the ocean.”

He also tweaks the language on the menu so people might feel more compelled to give dishes a try without preconceived notions. He might use “lengua” instead of “tongue.” “Whelk” instead of “snail.” When he puts “stingray throat” on the menu, he disarmingly calls it “skate.” 

To reduce waste, scraps aren’t always discarded but rather turned into something new. Sometimes they’re smoked, cured or fermented. Apples going bad turn into apple ponzu. Lemons turn to marmalade, which stretches their usefulness far beyond peak season. “And it’s super tasty on our pizza,” he says.

What makes the food even richer, is the relationships he’s built with farmers. Though it didn’t always feel natural, Owens sought personal connection first. He recalls approaching a fisherman at the Tuna Harbor Dockside Market. “I was awkward,” he says. “I went up to him and said, ‘I like your fish.’”

Owen’s is now so close to his suppliers—like fishermen Ryan Sebo and Joe Daly—that he gets texted pictures of fresh catches right as they flop on the boat. The messages always ask if he wants first dibs. “I say yes to a lot of fish,” Owens says, noting that Herb & Sea can go through 2,000 pounds of seafood a week.

Courtesy of Herb & Sea

The next evolution of sustainability, in his view, will be chefs working directly with producers such as his alliance with Sebo, cutting out middlemen and purveyors where possible. “It will put more money in the pockets of the people doing the work,” he says.

It will mean that chefs can’t just know their local farmers and producers, but they’ll choose to work with the ones who have the best practices. Dining and sustainability will become much less about the final plate. “It will be more about the impact that plate has on the Earth,” he says.  

Ultimately, he believes sustainability doesn’t need to be loud. It doesn’t need hashtags. It just needs to be honest.

“We aren’t saving lives. We’re feeding people good food,” he says.

And yet, in feeding people well—simply, thoughtfully, responsibly—something meaningful happens. Guests leave satisfied. Ingredients are respected. Local ecosystems are supported and food returns to what it has always been at its core: nourishment, pleasure, and a quiet reflection of the place it comes from.

No buzzwords required.

Uncategorized FEBRUARY 14, 2014

Bike City, USA

Cycling infrastructure is coming our way in the near-ish future

In 2030, San Diego will be threaded with more than a thousand miles of bike routes, according to the recently approved San Diego Bicycle Master Plan Update. So dust off that Schwinn and prepare to break up with your SUV. Now, what will we do about all these hills?

Bike City, USA

Biking through Del Mar

510 existing miles in San Diego’s bicycle network

595 additional miles proposed by 2030

47,499 SD commuters currently biking to work, school, college, and transit stations

112,378 Commuters in 2030 who will bike to work, school, college, and transit stations (projected)

39.4 miles of “Bicycle Boulevard” proposed. What is a Bicycle Boulevard? A low-speed or residential street that’s bike-friendly and sees minimal cut-through motor traffic.

6.6 miles of “Cycle Track” proposed—zero miles currently exist. What is a Cycle Track? A bikeway on a road that is separated from vehicles by a wide raised curb, parking system, or some other barrier.

149 million Reduced number of weekday vehicle miles per year (by 2030)

121 million Reduced pounds of CO2 per year in 2030

$80K Funding San Marcos received from the State to create a new master bike plan

Upcoming Bike Events

March 1: The international Bicycle Film Festival will roll into San Diego at MOPA. bicyclefilmfestival.com

March 30: San Diego County Bicycle Coalition’s CicloSDias will hit Pacific Beach. ciclosdias.com

Biking San Diego
Uncategorized FEBRUARY 14, 2014

Restaurant Review: Amaya La Jolla

Amaya La Jolla has it all, and maybe just a little too much

Restaurant Review: Amaya La Jolla

Amaya La Jolla wine cellar

Amaya La Jolla wine cellar

Amaya La Jolla

1205 Prospect St., La Jolla

amayalajolla.com

TROY’S PICKS

Short rib & scallop
Farfalle with Angus tips
Mini cheesecake trio

Got enough marble?” asks my dining companion.

If there is a shortage of expensive rock in the near future, blame Amaya La Jolla. Every inch of the restaurant is sturdy, costly, and perfectly attended to. There is no reclaimed wood, no wall hung with rusty farm tools or animal heads. This is no cheap curtsy to the modern, the trendy, nor the hip. Which explains why there are very few modern, trendy, or hip people here on a Friday night. Or many people of any kind, for that matter.

The lack of crowd is not for lack of investment. Designer Warren Sheets quite artfully decorated this restaurant with the best Italian Renaissance ornatery money could buy. The original Amaya is in the $400 million resort, Grand Del Mar. It’s a fine restaurant. Chef Camron Woods spent six years there. The problem? It shares a roof with Addison—the Relais & Chateaux’d, Zagat-ed, and starred apex of fine dining in San Diego. Chef William Bradley casts a mile-wide shadow.

So it’s nice to see Woods get a little sun, 10 miles to the southwest. He’s a native of Charleston, South Carolina, and his Southern food roots color the menu. You’ll find rutabaga and turnips, polenta, quail, butterbeans (limas), and corn muffins. It’s not a pot likker joint, but there’s a whiff of Mason-Dixon.

Restaurant Review: Amaya La Jolla

Amaya La Jolla farfalle pasta

Flavor Parade: Farfalle pasta with Angus beef tips, tomatoes, mushrooms, and basil

As a life pursuit, I’d like to eat nothing but quality bread and butter until some carb-based nutritional ebola knocks me dead. Nothing puts my astrological Jupiter in the doghouse quite like getting a cold, hard, yellow rock of butter. Woods makes a little art of it. His is a room-temp, soft triangle of three butters—garlic-herb, honey-pecan, plain salted sweet cream—served with pretzel rolls, cheddar-herb biscuits, and corn muffins. Eating just bread and butter at Amaya would be shortsighted, gauche, and highly enjoyable.

“The food is mostly excellent. The service is top-notch, as is the wine. Why, then, does it echo in Amaya?”

For dinner, we start with Woods’ short rib and scallop—a soft-textured surf-and-turf. Vanilla’s a renowned scallop helper, but many chefs get carried away and mistake their seafood for bread pudding. Woods does it right, leaving his vanilla-cauliflower puree unsweetened next to an excellent huckleberry sauce. It’s one of those dishes that inspires involuntary, libidinal noises. For another starter, he stuffs a boneless roasted quail with briôche and dried cherry, then rests it on a daring puree made of chicken livers with Sauternes. It’s unctuous, gamy, polarizing. I enjoy it because I prefer the taste of parts; my companion mostly gazes at it like someone might look at a worrisome new facial mole.

Restaurant Review: Amaya La Jolla

Amaya La Jolla dining room

Amaya La Jolla dining room

Being connected to the Grand Del Mar, a sommelier farm of sorts, Amaya’s 300-bottle wine list is excellent—all under $100, and 20 by the glass (a Terrassen Gruner Veltliner from Domaine Wachau, a Spanish Tempranillo from Beronia, etc.). Enjoy one in the back room (“Club M”)—a supper club of sorts, with neon signage and gray-haired jazz beatniks.

For dinner entrees, we stick to French hunting proteins—duck and rabbit. Both are suggested by our server, who’s the sort of fine-dining lifer you’re lucky to come across. A real food person you’d like to ask to pull up a chair. All of Amaya’s servers are pretty much the same.

The duck is perfect in just about every way, poached with the small cap of fat and crisped skin on each slice. A dried cherry gastrique supplies the necessary acid, while the butterbean puree is some fancification of a classic Southern side-food. The rabbit comes braised in two parts—legs and loin. The legs are a tad dry and bland. Rabbit’s a skinny, faint protein that requires some chefly flavor-building. Woods’ elemental stock reduction isn’t enough. The rutabagas and turnips, too, are served whole with inexpressive seasoning. The tenderloin, however, is treated like pork and wrapped in housemade bacon from Julian’s Cook Pigs Ranch (they raise great swine). The combo yields a beautiful, moist bite—especially since the bacon is only lightly smoked, not overwhelming.

Restaurant Review: Amaya La Jolla

Amaya La Jolla mini cheesecake trio

Three Times Good: Mini cheesecake trio of vanilla, hazelnut, and passion fruit

For dessert, we try pastry chef Michael Luna’s trio of cheesecake—a vanilla (with white balsamic gastrique and tangerine), hazelnut (with chocolate sauce and praline bark), and passion fruit (with coconut-lime sorbet). All are very good, while the sorbet-topped passion fruit is excellent—a Hawaiian à la mode.

I come back on a Thursday for lunch. The restaurant is all but empty again. I eat more than humans ought to, and there is not a single bad bite. The crab-and-lobster bisque is deep and rich; it smells like tarragon and your good fortune. The daily flatbread with Creminelli salami is thin, crisp, and well-browned, arugula giving it a little food-garden required of SoCal lunches. The panzanella (Italian bread salad) is comically generous, served with lightly smoked and well-seared salmon in a Sherry vinaigrette that’s drinkable. Woods also makes a salad-less tuna Niçoise (a fancy way of saying seared ahi with cured olives and chimichurri) and a simple, excellent farfalle with Angus tips, wet with veal jus and topped with fresh basil and Parmigiano-Reggiano.

So the food is mostly excellent. The service is top-notch, as is the wine. Why, then, does it echo in Amaya? If I have to place blame, it’s with the room itself. It takes real fortitude to identify an ancient design fetish and really, truly go for it. But in doing so, there’s zero white space, zero restraint. Even my companion—an accomplished professional in his late 50s—says it feels too old, baroquely so. It’s the equivalent of a woman wearing a mink coat, diamond brooch, pearl earrings, and an emerald gemstone on a headdress—all while carrying a bedazzled Persian cat.

That said, if you find yourself with houseguests from 17th-century Florence, Amaya feels just right.

Partner Content FEBRUARY 16, 2026

Torch Heroes: Why San Diego’s Most Trusted Businesses Win by Doing the Right Thing

In a world overflowing with shortcuts, marketing fluff, and “good enough,” there are still companies that choose a different answer. And in San Diego, there are plenty of them.

Torch Heroes: Why San Diego’s Most Trusted Businesses Win by Doing the Right Thing

In a world overflowing with shortcuts, marketing fluff, and “good enough,” there are still companies that choose a different answer.

Integrity guides how they show up every day. They make hard decisions, hold themselves accountable, and build trust the old-fashioned way, one action at a time. At the Better Business Bureau, we call these businesses Torch Heroes: leaders who demonstrate that ethical leadership strengthens businesses and drives long-term success.

And in San Diego, there are plenty of them.

Take House Collective Marketing Solutions, a Carlsbad-based digital agency that won the 2025 Torch Award for Ethics for its people-first approach to marketing. Instead of pushing flashy campaigns, the team often takes a step back to make sure clients’ foundations are strong before going big. Their philosophy? Truth over transaction builds partnerships that last.

Or look at Young Black & N’ Business, where integrity shows up through community action. When a local school lost art funding, founder Roosevelt Williams III and his team stepped in with workshops, mentorship, and hands-on support to help restore creative opportunity. That kind of engagement reflects ethical leadership rooted in real impact.

And in Vista, Lotus Sustainables carried its commitment to ethics all the way to the product line. After discovering defects in a shipment of eco-friendly products, the company issued full refunds and redesigned its offerings at its own expense, a choice that shaped its identity and reinforced to customers that ethics guide every decision.

In North County, Greenway Landscape Design & Build brings integrity into everyday service. When a client’s glass was damaged, likely not by their crew, owner Scott Lawn chose responsibility over blame and covered the repair personally. For Greenway, doing the right thing serves as a north star, guiding every interaction through transparent pricing, accountable partnerships, proactive communication, and follow-through long after the job is done.

Other honorees include At Your Home Familycare, whose leadership turned down a lucrative state contract during the pandemic to protect vulnerable clients and staff, and Bill Howe Family of Companies, where hiring practices, training, and service centers around shared values, every day, on every call.

What connects these diverse businesses, from marketing to nonprofit support to home services, isn’t size, industry, or revenue. It’s something deeper: a commitment to trust as a business strategy.

In San Diego’s competitive marketplace, that trust gives companies an edge. Clients invest in relationships. They refer friends. They stay loyal when others fade.

As one Torch Award winner puts it, integrity isn’t a section in the employee handbook. It’s the operating system of the company,  the invisible code that determines every choice, every day.

And that’s exactly the point of the BBB Torch Awards for Ethics: to spotlight companies that dispel the myth that ethics and success are at odds. These businesses show that when leaders choose honesty, fairness, and accountability, especially when it’s hard, they build brands that matter.

At BBB, we see nominations come in from clients, employees, and business partners who have witnessed ethical leadership up close. These submissions aren’t polished promotions. They’re stories of moments when a company chose people over profit, clarity over confusion, and trust over convenience.

The nomination window for the 2026 Torch Awards for Ethics is open through March 31, 2026, and there are more Torch Heroes waiting to be recognized.

Who comes to mind in San Diego’s business community?

  • A vendor who always delivers — and always explains why.
  • A competitor who chooses the high road even when shortcuts tempt.
  • A team within your own company whose day-in, day-out choices reflect deep character.

And yes, businesses can nominate themselves. We encourage it. If you’ve built your business on principles rather than buzzwords, we want to hear your story.

Because in a world full of noise, integrity still deserves the spotlight, and San Diego is full of stories worth telling. Nominate your hero now

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