Edit ModuleShow Tags

Meet the Beauty and Brains behind Beaute Nouveau

Lacey Haegen makes the scrubs, lotions, masks, and more in her Mission Hills studio office


Published:

Pretty packaging is just the start of things we love about new local beauty line Beaute Nouveau. In an age when millennials are clamoring to know who is making their products and where they’re coming from, Beaute’s Lacey Haegen offers answers to both of those questions. She makes everything by hand in the kitchen at her Mission Hills studio. The location, a corner unit on the upper level of a historical building off Lewis Street, feels very New York, while the setup is similar to a baking operation, with a standard KitchenAid mixer and arsenal of natural ingredients—nary a single synthetic in sight.

When Haegen decided to launch her own brand, she did so with more than 20 years in the cosmetics industry to guide her. Among her inventory of butter balms, scrubs, and soaps, the Crème Nouveau ($80) is the star. It’s designed for delicate skin and can be used day and night on the face, neck, décolleté, under-eye area, lips, and even on babies. Haegen cites examples of customers who have called in a panic after running out or while on vacation and asked her to overnight a jar to them.

This month she debuts a fresh citron scent and new shaving scrub, which is an all-in-one soap, exfoliator, and shave cream. “My goal is to make products that are timesaving, yet indulgent and effective,” she says, “and to offer them at a good value.” It’s the nouveau way to go.

Available at Pigment, Vocabulary, Waylon salon, and beautenouveau.com.beautenouveau

Edit ModuleShow Tags
Edit ModuleShow Tags

More »Related Stories

Meet the Tastemaker: John Resnick

The owner of Carlsbad's Campfire restaurant shares his must-have items

San Diego Neighborhood Guide: Pacific Beach

Where to eat, drink, and play in the buzzing beach nook

Northrop Grumman's Playground for Engineers

Get to know the technology and innovators making waves in the Rancho Bernardo company's FabLab incubator
Edit ModuleShow Tags
Edit ModuleShow Tags

Most Popular

  1. Personal Stories are on Display at the Museum of Man's 'PostSecret'
    Frank Warren collects deep, dark secrets for this community arts project
  2. The Best Burgers in San Diego
    These burgers are food critic Troy Johnson's finalists for the best in San Diego
  3. The Best of North County 2018
    Our annual list of what we’re loving above the 56, from bites and brews to shopping, wellness, and arts and kids’ activities galore
  4. San Diego's Best Restaurants 2018
    Dig into the 260 winners defining San Diego’s food scene in 2018
  5. Your 2018 San Diego Summer Bucket List
    Here’s our insider’s guide for Memorial Day through Labor Day
  6. 16 Great Places to Go Camping in Southern California and Baja
    We’ve rounded up sites with the best ocean views, mountain peaks, and desert landscapes
Edit ModuleShow Tags

Promotions

Vote Now for Your Orangetheory Winner!

Winners will be announced at our Sweat event on May 12

Go Ahead... Ask McMillin!

At McMillin Realty, we are encouraging you to bring us your real estate questions. We will answer these questions….. for free.
Edit ModuleShow Tags
Edit Module
Edit Module

Connect With Us:

Edit ModuleShow Tags

Sponsored

AquaVie: 10 Reasons It’s Downtown’s Best Kept Secret

The best workout and spa getaway around? It’s actually right underneath your nose.

Enter a Drawing You Could Actually Win

There are more than 1,700 prizes in the Dream House Raffle
Edit ModuleShow Tags
Edit Module Edit Module
Edit ModuleShow Tags
Edit ModuleShow Tags