Food & Drink OCTOBER 21, 2024

A Guide to San Diego’s Farmers Markets

See our daily schedule of each week’s markets including the neighborhood, start and end times, and what you can expect at each

A Guide to San Diego’s Farmers Markets
Courtesy of 1906 Lodge

As a sworn farmers market advocate, I made a promise to myself when I moved to San Diego that I was going to figure out a way to visit a local market every day of the week. And I did just that.

From fresh seasonal produce, mouthwatering baked goods, and award-worthy cheeses to live entertainment and drinks served in coconuts, these farmers markets have something for every San Diegan. Here are 13 of the best, spanning from Coronado Island to Del Mar.

San Diego farmers markets featuring  Welk Certified Farmers Market  in Escondido
Courtesy of Welk Resorts

San Diego Farmers Markets Weekly Schedule

Monday | Tuesday | Wednesday | Thursday | Friday | Saturday | Sunday

Monday Farmers Markets

Welk Certified Farmers Market – Escondido

Small but undeniably charming, Welk Resort’s farmers market offers certified organic produce, specialized chocolate italian ice, guacamole, and sweet potato pies against a picture-perfect resort setting. The market also features family-friendly activities such as scavenger hunts and raffles. And, because of its size, vendors will often remember you the next time you visit. 

  • When: 3–7 p.m. 
  • Where: 8860 Lawrence Welk Drive, Escondido
San Diego farmers markets featuring Otay Ranch Farmers Market in Chula Vista
Courtesy of Otay Ranch Town Center

Tuesday Farmers Markets

Coronado Farmers Market

One of the longest-running farmers markets in San Diego County, Coronado Farmers Market may be small, but don’t count them out just yet as your new Tuesday night routine. Each week, the market features fresh, locally sourced fare with views of San Diego Bay and the city skyline. Grab some berries, cheese, assorted roasted nuts, and flowers (for good measure), then pick a spot along the waterfront to enjoy the fruits of your labor.

  • When: 2:30–6 p.m.
  • Where: Coronado Ferry Landing, 1201 First Street at B Avenue, Coronado

Pacific Beach Tuesday Certified Farmers Market

Am I raving about this market because I just moved to Pacific Beach, and it’s only a street over, serving as my lifeline for food? Maybe. But let me tell you, nothing beats this market after a morning of swimming and a quick bike ride. Plus, this market offers three plant-based pop-ups, from the delicious and generous sushi rolls at Vegan Mirari to the flavorful vegan Mexican food with fishless fish tacos and tripe made from cauliflower and mushrooms. Acai bowls, hummus dip samples, Moroccan perfumes, bikinis, and fresh ocean air—what more could you ask for?

  • When: 2–6 p.m.
  • Where: 4500 Bayard Street from Garnet Avenue to Hornblend Street, Pacific Beach

Otay Ranch Farmers Market

A food lover’s paradise, this market is packed with an impressive selection of not only American food, but international fare, as well. With treats like chicken tikka masala, Thai coconut sundaes, and Jamaican jerk chicken, the options are so diverse that you could visit every week for months without eating the same thing twice.

  • When: 4–7 p.m.
  • Where: 2015 Birch Road and Eastlake Boulevard, Chula Vista
San Diego farmers markets featuring
Courtesy of Ocean Beach Main Street Association

Wednesday Farmers Markets

Little Italy Farmers Market

“Mangia Bene. Eat well. Be well.” That’s the slogan of the Little Italy Wednesday Mercato, where you can discover artisan foods and local crafts in the beautiful Piazza della Famiglia. Sip a cappuccino as you enjoy cheese and jalapeño tamales, pasture-raised eggs, oysters, baked croissants, and much more, all from California’s finest farmers, every Wednesday (and Saturday).

  • When: 9 a.m.–1:30 p.m.
  • Where: 501 West Date Street from Kettner Boulevard to Front Street, Little Italy

Ocean Beach Certified Farmers Market

Not only was the OB Farmers Market my first as a San Diegan, but it’s remained one of my all-time favorites. It feels like a thrift store and a traditional farmers market had a prodigy love child. With local musicians handing out their mixtapes, true vintage race car jackets, and grilled cheese sandwiches the size of your face, this farmers market essentially doubles as a party on the beach.

  • When: 4–7 p.m. (October–March); 4–8 p.m. (April–September)
  • Where: 4900 Newport Avenue from Cable Street to Bacon Street, Ocean Beach
San Diego farmers markets featuring Oceanside Certified Farmers Market
Courtesy of Visit Oceanside

Thursday Farmers Markets

North Park Farmers Market

Rain or shine, the North Park market shows up every Thursday with guava empanadas and unique artwork from over 65 local vendors. Bring friends, family, or kids, or even take a solo trip—the North Park community is ready to welcome you with open arms. It’s like a grocery store, but with a really big heart. Bonus: Verbatim Books, one of San Diego’s favorite bookstores, is just down the street.

  • When: 3–6 p.m.
  • Where: 2900 North Park Way from 30th Street to Granada Avenue, North Park

Oceanside Certified Farmers Market

Ready for a double header? Oceanside offers a must-visit morning farmers market and a sunset market every Thursday. Fill your reusable bag with organic honey and fresh-cut bouquets, then return later for New York–style pizza, roasted tri-tip, eclectic shopping, and live entertainment, all while basking in the pinks and oranges of the sunset. 

  • When: 9 a.m.–1 p.m.; 5 p.m.–9 p.m.
  • Where: 500 Pier View Way & Coast Highway, Oceanside; 401 Pier View Way, Oceanside
San Diego farmers markets featuring La Mesa Village Certified Farmers Market
Courtesy City of La Mesa

Friday Farmers Markets

La Mesa Village Certified Farmers Market

They won me over when I heard there’s a “sweet potato man.” In the heart of downtown La Mesa, this market is the area’s go-to local spot, featuring an “inverted” layout that connects vendors with shoppers and nearby restaurants. Just a short walk from the trolley, you’ll find a small hot food alley with hand-sized bao buns and unexpected entertainment like a magician and face-painting.

  • When: 3–7 p.m.
  • Where: La Mesa Boulevard from Palm Avenue and Allison Avenue, La Mesa
Fresh produce from Poway Farmers Market
Courtesy City of Poway

Saturday Farmers Markets

Del Mar Certified Farmers Market

Established in 1986, the Del Mar Farmers Market is the second-oldest in the region. As a certified nonprofit, it features East African cuisine, pesticide-free produce, French vinaigrettes, and potted herbs, all while supporting local organizations. Its location along the Coastal Highway offers an unbeatable backdrop for an ideal day of shopping.

  • When: 12–4 p.m.
  • Where 1050 Camino Del Mar, Del Mar (at Civic Center) 

Poway Farmers Market

History with flair. The Poway Farmers Market boasts a rustic, relaxed atmosphere where you’ll find waffle sandwiches, poultry, pet treats, crepes, Scottish dishes, and the finest local wines. If you’re looking to enjoy an iced cinnamon roll and take a train ride, this market has it all. 

  • When: 8–11 a.m.
  • Where: 14134 Midland Road at Temple St Poway
San Diego farmers markets featuring Hillcrest Farmers Market
Courtesy of Hillcrest Farmers Market

Sunday Farmers Markets

La Jolla Open Aire Market

With nearly 150 vendors specializing in garlic-sauced stuffed hashbrowns, embroidered collared shirts, beautiful bouquets, and just about everything else, this market makes for a Sunday morning worth writing a song about. Plus, all proceeds benefit La Jolla Elementary public school. 

  • When: 9–1 p.m.
  • Where: 7300 Block of Girard Avenue at Genter Street, La Jolla

Hillcrest Farmers Market

Oh, the crimes I would commit to go here every Sunday… Hillcrest Farmers Market is San Diego’s largest and oldest, with over 175 vendors and more than 10,000 visitors each week. Stretching down the street, every stand offers an incredibly wide range of goodies, from goat milk soaps to mango coconut sundaes. And there’s almost always live local bands or performance art.

  • When: 8–2 p.m.
  • Where: 3960 Normal Street from Lincoln Avenue to University Avenue, Hillcrest

Oceanside Certified Farmers Market and food vendors
Courtesy of Visit Oceanside

Tips for Navigating a Farmers Market

Make a wish-list

I know, there’s nothing more stressful than planning out your groceries for the week. That’s where a wish list comes in. Think of products you’d ideally love to buy but aren’t locked into—it’s a farmers market, after all. They might not have exactly what you’re looking for, but isn’t that when the best surprises magically fall into your hands? Regardless, it’s good to have a rough idea of what you want. 

Do a walk-through first

Those apples and cranberries aren’t running away—it’s okay. I always recommend doing a full walk-through of the market first. Get a sense of the vendors and see which items on your list are actually available. If you’re heading to the market during peak season, expect it to be busy. Don’t jump the gun—take a deep breath and enjoy the experience.

Know what’s in season

Believe it or not, peaches aren’t in season in October… but that’s okay, because you’re after the best locally produced food in San Diego. Knowing what’s in season helps you plan meals and navigate the market like a season-ed regular. 

Ask questions

I’m betting you’re not a farmer (though, if you are, skip this section). If not, it’s completely acceptable that you may not know what that speckled vegetable is or be aware of which obscure fruits are in season. Luckily, one of the best parts about farmers markets is that you can usually try most products before you commit and chat with the vendors to learn more about what they’re selling. Consider spending time at their booth building a connection with them. Who knows? You might make a friend or get a great recipe recommendation

BYO(R)B: Bring your own reusable bag

Most farmers markets don’t offer plastic shopping bags. (I learned this the hard way, but it’s for the best!) Bring your own bags, crates, baskets—whatever reusable carry-on you prefer. I’ve even seen shoppers drag around mini coolers for their refrigerated products. Anything goes!

Isabella Dallas is a freelance writer for San Diego Magazine and the Arts and Culture Editor at The Daily Aztec in her final year at San Diego State University. She previously worked as an editorial intern for SDM, but when she’s not writing, you can find her trying the best coffee spots in SD, devouring the latest rom-coms, and indulging in anything and everything pop culture.

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Food & Drink JUNE 11, 2026

Spanish Wine, Tapas, Paella & More Coming to UTC

Telefèric Barcelona will open its first San Diego location early this summer

Spanish Wine, Tapas, Paella & More Coming to UTC
Courtesy of Telefèric Barcelona

Westfield UTC mall is adding yet another “first” to the ever-growing roster of restaurants. The first US location for China’s stir-fry sensation Chef Fei is on the way later this year, Japan already reinvented crispy rice pioneer Katsuya by opening the first Katsuya Ko, and now, it’s Spain’s turn—Telefèric Barcelona opens early this summer. 

The family-owned, Barcelona-based tapas joint first opened in the US 10 years ago in Walnut Creek, California, but co-founder and CEO Xavi Padrosa says they’ve had their eye on San Diego for years. Westfield UTC “just clicked,” he says, pointing to the burgeoning collection of world-class eateries already within the mall’s walls. Plus, La Jolla’s breezy vibe echoes Spain’s easygoing tapas culture.  

The indoor/outdoor space spans 5,526-square-feet, with seating for 150 inside, 60 on the patio, and 16 more at the bar. Xavi’s sister and co-owner Maria Padrosa designed the Mediterranean-inspired space as a contemporary take on coastal Catalonia, using imported furniture and materials from Spain like hand-glazed tiles and wood accents. And if all the dining spaces are planets, the center of the suite’s universe is the bar.

Courtesy of Telefèric Barcelona

Padrosa points to signature favorites like patatas bravas (fried potatoes drizzled with a spicy red sauce and house aioli), jamón ibérico de bellota (Spanish ham from free-range pigs raised on acorns, cured for 38 months and sliced to order), gambas al ajillo (garlic shrimp), pulpo Telefèric (octopus with potato purée and pimentón XO, a spicy Spanish/Cantonese fusion sauce), and croquetas (a popular fried tapas dish coated in breadcrumbs and made with béchamel mixed with fillings like jamón or king crab.

There are a very small handful of legit paella spots in San Diego (Costa Brava in Pacific Beach and Cafe Sevilla in Gaslamp Quarter come to mind), so I’m personally looking forward to giving Telefèric’s a go—especially the squid ink paella negra, which is perhaps the most goth paella of all. Every location also offers different weekend specials, La Jolla’s being seafood-driven and meant to pair with beverage director Alex Serena’s drinks. There are over a hundred Spanish wines, Spanish-inspired cocktails, sangria, and of course, plenty of twists on the iconic gin and tonic. The restaurant will also have a gourmet market called The Merkat with imported Spanish sundries. 

Courtesy of Telefèric Barcelona

With more US locations in the works (Newport Beach will open soon after La Jolla), Padrosa says the company hopes to open more across California, but are open to anywhere in the country that feels right. “We don’t know exactly what new cities will appear on our map in the coming years,” he says. But in true Catalan fashion, anywhere they go should be ready for big plates of hearty Spanish cuisine.   

Telefèric Barcelona La Jolla opens early summer 2026 in Westfield UTC. Opening hours will be Monday through Thursday, 11:30 a.m. to 10 p.m.; Friday and Saturday, 11:30 a.m. to 11 p.m.; and Sunday, 11 a.m. to 10 p.m.

Photo Credit: Gretchen Dunn

San Diego Restaurant News & Food Events

Arcana In Encinitas Is Now Anigma

Most of the time, you have to be 18 years old to change your name. In Arcana’s case, it was about a month. The immersive speakeasy behind Archive in Encinitas updated their moniker to Animga (a play on “enigma”) earlier this month, after what one can only assume was an upset letter from a similarly-named business. However, partner Paula Vrakas promises that the concept remains the same—mystery, cocktails, and a forthcoming bottle locker membership club. Since the only constant is change, Anigma is off to a good start!

Courtesy of Good Honey

Beth’s Bites

  • It’s not a salad barMary’s Gourmet Salads is a salad experience. And soon, Bankers Hill will get a taste of the green when the local eatery opens its third location at the corner of Sixth Avenue and Upas Street in the Park Summit building. Yes, that’s the same building as Cowboy Star’s new venture She Rode West, so it sounds like veggie lovers and carnivores alike will be covered. 
  • Speaking of expansion plans, La Corriente is likewise on a roll. The Mexican seafood concept opened its first location in the US in La Jolla in 2024, followed by Coronado in 2025, and announced plans to open a third branch in Oceanside in the Freeman Collective. With neighbors like Tanner’s Prime Burgers and Little Fox ice cream, the culinary collective is only getting more ridiculously tasty.
  • One delicious event that will occur before both of the aforementioned openings is a honey + cheese + focaccia tasting at Pastaria Vivi on July 17. With the help of Good Honey (which took top honors as the highest-rated honey in the U.S. at the International London Honey Awards) and Point Reyes Farmstead Cheese Company (easily one of the best artisanal cheesemakers in California), the Encinitas-based pasta shop and market will host a free pairing event from noon to 3 p.m. And if you’re an aspiring apiologist, don’t miss Good Honey’s on-site observation hive to watch these busy bees in action.

Listen Now: The Latest in San Diego’s Food and Drink Scene

Have breaking news, exciting scoops, or great stories about new San Diego restaurants or the city’s food scene? Send your pitches to [email protected].

Beth Demmon

About Beth Demmon

Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.

Guides JUNE 11, 2026

A Guide to the FIFA World Cup 2026 in SoCal

From San Diego’s coastline to Los Angeles stadium and fan zones across the region, here’s how to experience soccer’s biggest event

A Guide to the FIFA World Cup 2026 in SoCal
Courtesy of FIFA

When three nations and 16 cities come together to host the FIFA World Cup 2026, the scale stops feeling like a tournament and starts feeling like geography. A continent becomes the stage as borders soften into corridors. And Southern California—shaped by migration, sport, entertainment, and constant movement—sits inside that landscape with all eyes on it.

San Diego and Los Angeles have always felt connected. Hop on the Pacific Surfliner, and the trip unfolds in one continuous stretch of coastline, passing beach towns, neighborhoods, and city centers.

Traveling from San Diego, everything still feels slightly suspended as the Pacific Surfliner follows the coast north with ocean on one side and a slow suburban blur on the other. San Diego stays in exhale. Los Angeles is already building toward something louder.

This summer, Los Angeles will host eight matches of the FIFA World Cup at Los Angeles Stadium, including the US Men’s National Team opener on June 11, while the region stretches into 39 days of programming across stadiums, parks, transit hubs, beaches, and neighborhoods. Instead of one massive fan hub, Los Angeles is embracing a citywide celebration, with fan zones spread across its entirety.

But this pattern has been rehearsed here for decades. In 1994, Southern California became one of the defining stages of the World Cup, when matches at the Rose Bowl placed global attention on the region and turned local stadiums into international landmarks, confirming its ability to hold the world at scale.

What distinguishes Southern California is not just infrastructure, but cultural permeability. Fashion, music, film, art, and sport constantly overlap here, creating an environment where identity is flexible and always in motion. From the Venice boardwalk, where skate culture shaped modern street style, to global soccer stars rubbing shoulders with Hollywood celebs, to authentic Spanish cuisine moving up and down the I-5 corridor, everything circulates.

The World Cup is not introducing anything new here, it’s showing up for the summer and showing out, revealing what this city has always known about itself. What follows is a look at the fan zones and how Los Angeles turns itself into a city-wide stage for the tournament, one neighborhood at a time.

Courtesy of Los Angeles Tourism & Convention Board

Los Angeles Union Station

As the heart of Los Angeles, Union Station is an official Fan Zone June 25-28 during the World Cup, but in practice it never really stops being one.

It is the city’s circulation point, its meeting ground, its pressure valve. Commuters, travelers, match-day crowds, and everyday Angelenos all move through the same space, and everything mixes, overlaps, and scales in real time. In a way, this is where the World Cup stops arriving in Los Angeles and starts moving through it.

The Pacific Surfliner from San Diego to Los Angeles makes that shift feel almost too easy. No stress or  gridlock anxiety, just a straight line up the coastline with ocean on one side and everything slowly becoming more built on the other. It’s one of the rare ways into LA that doesn’t feel like arrival as friction. You can sit with a laptop, watch the Pacific drift past, grab coffee from the café car, and let the city come to you in pieces.

That’s the beauty of arriving at Union Station. Instead of feeling like you’re on the edge of the city, you’re immediately surrounded by it. And, inside, the station already reads like a World Cup nerve center: banners, movement, multilingual energy, the sense that something global is about to funnel through this exact point. The Heart of the City Fan Zone only sharpens that feeling, with simultaneous match screens, DJ sets, meet and greets, and immersive activations built around marquee games like USA vs. Türkiye.

From there, the city splits outward.

ROW DTLA feels like the first exhale after arrival. A converted industrial campus turned creative district where restaurants, retail, and open-air courtyards form a self-contained ecosystem. If you’re looking for the perfect first meal in LA, make it lunch at Pizzeria Bianco. The thin-crust pizza is reason enough to go, but the space leaves just as much of an impression.

What I liked most about ROW DTLA is how quickly it resets you after the train. One minute you are stepping off at Union Station, and the next you are in a space that feels like its own version of LA, a city inside a city with some of the most curated shopping I’ve ever seen.

Bodega hides itself behind a convenience-store front, a sneaker and streetwear space disguised as something ordinary, like LA refusing to make anything feel too obvious. The whole campus moves like that, part retail, part gallery, part neighborhood you are only temporarily inside.

Isabella Dallas is a freelance writer for San Diego Magazine and the Arts and Culture Editor at The Daily Aztec in her final year at San Diego State University. She previously worked as an editorial intern for SDM, but when she’s not writing, you can find her trying the best coffee spots in SD, devouring the latest rom-coms, and indulging in anything and everything pop culture.

Food & Drink JUNE 10, 2026

Where is Coral Strong Now?

Talking farm to table, fraud-to-table, and the feasibility of the movement with the beloved restaurateur who saw it all

Where is Coral Strong Now?
Courtesy of Chef Coral Strong

Garden Kitchen was special. During its seven-year run on a quiet street in Rolando, even the farmiest-to-table devotees were pointing to chef-owner Coral Strong and slow-clapping. When a dramatic rent-hike forced her to close in 2022, Strong wasn’t sure what to do next.

Farm-to-table wasn’t new by any means—chef Alice Waters spawned the movement at her pioneering restaurant Chez Panisse in Berkeley in the early ‘70s, and many San Diego chefs did it right. But by the mid-2000s, the idea had been so co-opted by the mainstream that the meaning was almost completely lost. 

“In the beginning, I used to get very honestly angry and upset when I would go to other restaurants that were claiming they were farm-to-table, but knowing some of the chefs or prep cooks inside [telling me] ‘Oh no, that comes from Restaurant Depot,’” she says.

Food critic Troy Johnson’s cover story in 2015 documented the fraud, titled “Farm to Fable.” At Garden Kitchen, Strong only used produce and meat sourced from local San Diego farms—an honorable, if not arduous endeavor.

Strong grew up in Cardiff before her parents moved the family to Costa Rica in 1989. They’d bounce between the two countries for months at a time, but when they lived in a motel by the beach while building their own house, she witnessed an incredibly tight-knit food culture. “As a Latin American country, everyone kind of cooks together,” she says. Everyone chopped, prepped, prepared, and served as a unit. “[That] definitely shaped my adolescence as to how I thought about food and the community of food.” 

Photo Credit: Olivia Hayo

When her father, a commercial fisherman, brought the family back to San Diego, Strong leaned into an entrepreneurial streak, moving from coffee to accounting and eventually bartending to pay the bills. But food remained a passion, especially after she met her future husband, who was working at a farm and ranch in Escondido.

“We were just always disappointed with the vegetables out at restaurants and were like, ‘Why can’t they just make vegetables taste good?” she wondered. She realized that despite having more small farms than any other county in the country, most restaurants in San Diego simply weren’t using local ingredients. 

So she decided to do it herself. 

Strong opened Garden Kitchen without any formal culinary training—just a commitment to getting the freshest vegetables, meat, fruits, and other produce onto people’s plates. Her first chef quit within a month, telling her it was impossible. “So I got in the kitchen one day and said, ‘I can do this, let’s figure it out.’ I taught myself how to cook.”

She already had connections with farmers, fishermen, and ranchers, and designed a different menu almost daily based on what she could get. “My farmers sometimes delivered in the middle of dinner service,” she laughs. 

Garden Kitchen lasted until after the pandemic, but before the current economy cut into already razor-thin margins. Could Garden Kitchen exist today? She’s not sure.

“The biggest thing right now is just looking at the finances and how expensive it is,” says Strong. “Obviously, the cost of food is up right now, gas is crazy right now… it just crushes you.” Despite that, she believes that committing to the true farm-to-table ethos is as easy as one decides to make it.  

“If you think it’s hard to order directly from your farmer, if you don’t understand the absolute pleasure in doing that and you’d rather order from a computer, then that’s your own difficulty,” she says. “People say they’re into it, but are they willing to make the effort like I am, to drive an hour to go get my meat, or drive 35 minutes to go to my farm to go pick it up? I don’t know.” 

Today, Strong works as a private chef, hosts pop-ups, and offers catering services, all still using seasonally available ingredients from San Diego. And while she has no intentions of opening another restaurant, she says we might see even more of her in the future.

“I have a large property [in Valley Center], and let’s say that there will be more of my food to come,” she promises. 

Courtesy of Tajima Ramen

San Diego Restaurant News & Food Events

Beth’s Bites

  • Dora is less than a year old, but already shaking things up—mostly, behind the bar. Bar lead Francesca Proietti Semproni (whose resume includes stints at Young Blood, Civico, and Rustic Root) launched what sounds (in my humble opinion) like an absolutely charming initiative called Nonna’s Recipe Book. Instead of picking your next drink off a menu, tell the bartender what you’re in the mood for, what you’re eating, and what flavors you tend to enjoy and they’ll whip up a unique concoction just for you. But wait, there’s more! Once the custom cocktail comes to life, the Dora team adds it into a living archive of recipes—a collection of guest-created drinks you can come back to again and again and again. In an age of algorithmic choices made for us rather than by us, I kind of love this analog vibe. 
  • South Bay’s local coffee favorite Cafecito on Palm is doing the damn thing for number two. Cafecito on Park will open later this year near San Diego City College, bringing their signature espresso service closer to downtown. Hopefully, City College attendees can plan for their next finals week to be a little more java-driven. 
  • It’s always 5 o’clock at Margaritaville Hotel San Diego Gaslamp Quarter, and now, it’s perpetual summer as well with a slew of rooftop cabanas now available to the public. If you ask me, it’s just in time for the hotel’s Yappy Hour, hosted on the last Thursday of every month through October, where pups and people can kick back on the rooftop and enjoy dog-friendly (and people-friendly) menus, plus giveaways, leis, and more. If your dog likes to chill as much as you do, this might be the place to hang poolside this summer. 
  • Time flies when you’re slurping noodles. Tajima Ramen just hit the big 2-5 and is marking the occasion with a month of specials, events, deals, and other giveaways throughout June. From June 1 to 7, head back in time with their Throwback Menu bringing back some old favorites, June 8 through 14, you can get any two ramen bowls for $25 or free extra noodles with your ramen (dine-in only), or from June 15 through 21, snag happy hour prices all day, every day. There’s even more on the schedule, so take a peek at your local shop’s calendar and enjoy the taste (and some prices) circa 2001. 

Listen Now: The Latest in San Diego’s Food and Drink Scene

Have breaking news, exciting scoops, or great stories about new San Diego restaurants or the city’s food scene? Send your pitches to [email protected].

Beth Demmon

About Beth Demmon

Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.

Studio S FEBRUARY 26, 2026

Chef Aidan Owens Thinks Your Fish is Boring

The 29-year-old culinary director at Herb & Sea is making seafood sexy (and approachable) again

Implementing a farm-to-table model hardly deserves acknowledgement these days. It’s not a stretch. It’s not innovative. “It’s the bare f**king minimum,” says Herb & Sea‘s executive chef Aidan Owens.  

When I arrive at the Encinitas restaurant, I’m ready to talk sustainability, farm-to-table stuff, with Owens. “Did you see the chin on that?” he says of the extra big jiggly chin on the sheephead that just arrived with the day’s fresh catch. I did. It was Jay Leno adjacent.

I learn quickly that he somehow oozes both charm and stone-cold honesty. Maybe he could construct a new dish with chin goo, like he did when he had a bunch of tuna scraps and voila’d it into a smooth and crowd-pleasing ‘nduja. “I want to know what’s in there,” he says.    

Courtesy of Herb & Sea

The instinct to look closer, to dig into what others might discard, says a lot about the chef’s approach. I guide him back to our topic, but he has something else on his mind. “We’re overcomplicating food—what happened to just cooking good food and having fun with it?”

Owens grew up on a farm in Byron Bay, Australia, where sustainability wasn’t a concept you chat about so much as a way of life. Think dirt roads, backyard chickens, pulling vegetables straight from the ground, and a mother who believed that if you couldn’t pronounce the ingredients on a package, you shouldn’t eat what was inside.

Food wasn’t precious or performative. Making it was what you did because you were hungry and that’s still what inspires Owens today. “I like to cook good food because I like to eat good food,” he says.

His approach to sustainability at Herb & Sea began so naturally that it felt just like instinct. “I was just like, ‘Let’s order food from the people who live and work here,’” he says.

Courtesy of Herb & Sea

And why wouldn’t he when lives in San Diego? Cities all over the world vie for our goods. Our tuna is sent overseas. Our spiny lobsters hit dinner plates in China and Japan. Not to mention California’s producing a third of the country’s vegetables and three-quarters of its fruits and nuts. 

“Why would we outsource when it’s all here?” Owens asks.

Sustainability, in this context, is about cooking what exists in abundance, nearby, right now. “I love the local fish here. It’s f**king delicious and San Diego citrus, I mean, it is so f**ing good,” he says.

Instead of importing ingredients, Owens also looks for nearby alternatives. “You can find really cool things in the local waters,” he says, pointing out that stingray cheeks taste similar to scallops.

Courtesy of Herb & Sea

Whatever he finds in that sheephead chin might just be the next substitute for marrow. But to make this work, it means getting diners amped up about the slightly unfamiliar. 

Tasting menus, where diners are completely in his hands, become an opportunity to gently push boundaries. “I’ll serve mackerel, because people think they hate it,” Owens says, noting that the abundant local fish can have some fishiness. “But when it’s fresh, it’s arguably one of the best fish in the ocean.”

He also tweaks the language on the menu so people might feel more compelled to give dishes a try without preconceived notions. He might use “lengua” instead of “tongue.” “Whelk” instead of “snail.” When he puts “stingray throat” on the menu, he disarmingly calls it “skate.” 

To reduce waste, scraps aren’t always discarded but rather turned into something new. Sometimes they’re smoked, cured or fermented. Apples going bad turn into apple ponzu. Lemons turn to marmalade, which stretches their usefulness far beyond peak season. “And it’s super tasty on our pizza,” he says.

What makes the food even richer, is the relationships he’s built with farmers. Though it didn’t always feel natural, Owens sought personal connection first. He recalls approaching a fisherman at the Tuna Harbor Dockside Market. “I was awkward,” he says. “I went up to him and said, ‘I like your fish.’”

Owen’s is now so close to his suppliers—like fishermen Ryan Sebo and Joe Daly—that he gets texted pictures of fresh catches right as they flop on the boat. The messages always ask if he wants first dibs. “I say yes to a lot of fish,” Owens says, noting that Herb & Sea can go through 2,000 pounds of seafood a week.

Courtesy of Herb & Sea

The next evolution of sustainability, in his view, will be chefs working directly with producers such as his alliance with Sebo, cutting out middlemen and purveyors where possible. “It will put more money in the pockets of the people doing the work,” he says.

It will mean that chefs can’t just know their local farmers and producers, but they’ll choose to work with the ones who have the best practices. Dining and sustainability will become much less about the final plate. “It will be more about the impact that plate has on the Earth,” he says.  

Ultimately, he believes sustainability doesn’t need to be loud. It doesn’t need hashtags. It just needs to be honest.

“We aren’t saving lives. We’re feeding people good food,” he says.

And yet, in feeding people well—simply, thoughtfully, responsibly—something meaningful happens. Guests leave satisfied. Ingredients are respected. Local ecosystems are supported and food returns to what it has always been at its core: nourishment, pleasure, and a quiet reflection of the place it comes from.

No buzzwords required.

Arts & Culture JUNE 9, 2026

17 Things to Do in San Diego This Weekend: June 10-14

Stop by the San Diego County Fair, rock out at the inaugural Field of Dreamz and visit Bikini Bottom via The Spongebob Musical

17 Things to Do in San Diego This Weekend: June 10-14
Courtesy of Switchfoot Bro-Am

Charitable gatherings, downtown music festivals and theater premieres—of both the heartwarming and thought-provoking variety—are among San Diego’s standout events this weekend. You can’t spell fundraising without ‘fun,’ and both elements are central at Poway OnStage’s Taste of the Towne and the Switchfoot Bro-Am. Listeners of blues, reggae rock and silky smooth jazz can check out the East Village Blues Fest, Field of Dreamz and the San Diego Smooth Jazz Festival, respectively. As for the city’s thespian community, new shows include Cygnet Theatre’s production of Broadway favorite The Spongebob Musical and the world premiere of the OnWord Theatre show Marti Gobel’s Adult Storytime: A Caregiver’s Guide To The Blues.

Food & Drink | Concerts & Festivals | Theater & Art Exhibits | More Fun Things to Do

Food & Drink Events in San Diego This Weekend

Switchfoot Bro-Am Benefit Party

June 11

The tasteful appetizer to Switchfoot Bro-Am’s annual Beach Fest is the laid-back Benefit Party, returning this Thursday from 6-10 p.m. at Viasat. Guests will be treated to a curated dining menu, a performance by Switchfoot with special guests, and the chance to bid on live and silent auction items, including local excursions, apparel packages, and deluxe arts experiences. Individual ticket options include general admission ($300) and reserved seating ($450); the money raised will go towards youth-centered programming at six local nonprofits

6155 El Camino Real, Carlsbad

Taste of Our Towne at Poway Center for the Performing Arts

June 13

Patrons of Poway OnStage are invited to Taste of Our Towne, the organization’s annual culinary fundraiser, this Saturday at 5 p.m. at Poway Center for the Performing Arts. The evening will begin with auctions, plus bites and libations from over a dozen local vendors before magician Chris Funk, aka The Wonderist, takes the stage for an interactive comedy show. General admission is $115 for Taste of Our Towne; proceeds from this event will benefit Poway OnStage’s Professional Performance Series and Arts in Education Initiative. 

15498 Espola Road, Poway

Concerts & Festivals in San Diego This Weekend

Rod Stewart at North Island Credit Union Amphitheatre 

June 12

Before (potentially) riding off into the sunset, British rocker Rod Stewart is strutting his stuff stateside with the unconventional voice and unquestionable verve that’s propelled his nearly six decade-long solo career. Though the “Da Ya Think I’m Sexy?” artist’s days on the road may be dwindling, that’s even more reason to give him his flowers in the present. Stewart’s upcoming show this Friday at 7:30 p.m. at North Island Credit Union Amphitheatre will feature prolific singer-songwriter Richard Marx as the opening act. Tickets start at $40.  

2050 Entertainment Circle, Chula Vista

Switchfoot Bro-Am Beach Fest

June 13

Following Thursday’s Benefit Party, the 22nd annual Switchfoot Bro-Am will switch (get it?) from its fundraiser to a free day at Moonlight Beach for Saturday’s all-day Beach Fest. From 7 a.m. to 3 p.m. there will be surf competitions—including surf jousting—and from noon to 5 p.m., Sun Room, Telephone Friends, Kimiko, a handful of special guests and, of course, Switchfoot will perform for attendees. Additionally, throughout the day, there will be a variety of vendors and brand activations to explore. Admission is free with RSVP, while VIP pit tickets are $195. 

400 B Street, Encinitas 

Field of Dreamz at Petco Park

June 13

As the mysterious saying goes, ‘If you build it, they will come,’ but instead of Iowa cornfields, this time the message is coming from inside SD’s home ballpark. This Saturday, Ocean Beach natives Slightly Stoopid will headline the first-ever Field of Dreamz Festival, and they’ve brought along a handful of ska, reggae and island-inspired rock acts for the ride. Doors will open at 3 p.m., and fans can see sets by Stephen Marley, Pepper, Sublime—whose first album with frontman Jakob Nowell drops Friday—and more. Ticket options include standard admission ($125), floor tickets ($188), plus All-Star VIP ($244) and Hall of Fame VIP ($610) passes.

100 Park Boulevard, Downtown

East Village Blues Fest

June 13

Ryan Hardison is a freelance arts and entertainment writer and recent graduate of San Diego State. When he's not staring at his laptop, he's likely eating an adobada burrito or getting sunburnt at the beach.

Features JUNE 8, 2026

4 San Diego Dishes We Can’t Stop Thinking About

Food writer Beth Demmon names local bites we love—both at the high and low ends of our budgets

4 San Diego Dishes We Can’t Stop Thinking About
Photo Credit: Kimberly Motos

We love a mega-fancy tasting menu, but let’s be honest—we’re not all blessed with unlimited Wagyu funds. So we picked some of the breakout dishes of the last year (or couple of years) from the best chefs in the city, reverse-engineered their chief charms (salty, smoky, caramelized?) in the test lab of our mouths, and found some budget-friendly alternatives that hit some of the same notes with an everyday price tag.

High: Caviar Ice Cream at Lilo

Where do delicately plucked marigold blossoms adorn Deer Isle scallops, or ingredients like fermented raspberry precede roasted coffee oil, shiro miso caramel, or bronze fennel in a parade of hit-after-hit dishes? Lilo in Carlsbad, of course. San Diego’s newest Michelin star changes its menu with the seasons, but one stalwart dish has kept tongues wagging since opening day last April: the caviar ice cream. A boat-shaped sliver of orgeat ice cream, smoked celery root bushi, and freshly pressed almond oil are topped with a generous heap of caviar. It’s a dish so good and defining that chef Eric Bost will tire of talking about it for a very long time.

Price: $265 for the tasting menu (before tax, tip, and drinks)

Low: S’mores Ice Cream at Stella Jean’s

There’s a reason Stella Jean’s s’mores ice cream is part of the local scoop shop’s “always available” menu. Made with fire-roasted marshmallows and coconut ash ice cream mixed with dark chocolate-covered graham crackers and mini marshmallows, its strangely ashen hue dabbled with flecks of tawny brown is a far cry from the wildly vibrant ube and pandesal toffee flavor seemingly made for Instagram reels. But it’s a sensation in your mouth—smoky, toasty, torched, creamy, marshmallowy, coconutty, ashy, and bitter from the dark chocolate. Pro tip: If you really want to DIY Lilo’s ultra-luxe treat, bring your own caviar.

Price: $6.25 for a single scoop

High: “The” Egg Dish at Lucien

There’s no question what comes first at Lucien. It’s the egg. Chef and co-owner Elijah Arizmendi’s 12-course tasting menu begins with welcome bites under the calamansi tree before moving inside to start the Journey (the actual name of this section of the menu). The first step is one of the most astounding—a perfectly intact, upright, ochre-hued eggshell containing his take on Japanese chawanmushi (egg custard), topped with a dollop of caviar. The accompanying ingredients have ranged from sweet corn and huitlacoche to banana and buckwheat, but each one has precisely demonstrated Arizmendi’s commitment to French technique with California experimentation and global influence.

Price: $260 for the chef’s tasting menu (before tax, tip, and drinks)

Low: Chawanmushi at Sushi Ota

The biggest difference (besides price) is that while Lucien’s dish changes with the season, Sushi Ota is comfortably predictable. A San Diego staple since 1990, the legendary Sushi Ota has been one of those if you know, you know joints that locals try to keep off the radar. (It hasn’t worked at all.) Known for ultra-fresh fish and ultra-traditional service, the small Pacific Beach restaurant also serves Japanese comfort foods like udon noodle soup alongside sashimi, nigiri, and rolls. But it’s the savory steamed egg custard, called chawanmushi, that really gives you the warm and fuzzies. Add a side of salmon roe (ikura) for a few bucks more, and this dupe is about as good as it gets.

Price: $12 for chawanmushi, $11 for ikura

Courtesy of Chick & Hawk

High: The Birdman Sandwich at Chick & Hawk

Enough ink—and tears, I’m sure—has been spilled over Chick & Hawk’s long and arduous journey to opening its doors. But now that the Encinitas eatery is in full swing, chef Andrew Bachelier’s tightly curated menu of fried chicken sandwiches, fries, and bowls command lines of hungry locals and skate-culture loyalists. The Birdman, the signature hot chicken sandwich named for partner and skateboarding legend Tony Hawk, is piled with cabbage slaw and pickles and slathered with a tangy kimchi comeback sauce on a soft brioche bun. Although this Nashville meets California meets Mississippi meets Korea sando doesn’t command a triple-digit price tag, the fact that it’s nearly a $20 chicken sandwich (sans side) has been a topic of conversation. Bachelier—who worked at Addison before opening Jeune et Jolie, then launched SDM’s 2024 “Best New Restaurant,” Atelier Manna—and his team earned that price tag.

Price: $18

Low: 5-Piece Korean Fried Wings at Cross Street Chicken & Beer

It’s hard to beat Koreans at the chicken game. Korean fried wings are defined by a double-fry technique—first at a low temperature to ensure the chicken is cooked through, then at a high temperature to ensure the famed extra-crispy, ear-splittingly crunchrageous magic. At Cross Street, they follow a similar fusion ethos as Chick & Hawk, using inspiration from the American South as well as Thailand, Korea, Vietnam, and more, with flavors like “Seoul Spicy” or “Honey Butter” for whatever you’re feeling that day. Pair it with a cold beer to go full chimaek (a popular Korean combination of pairing fried chicken and beer). Now that’s a combo—and price tag—that’s hard to beat.

Price: $8.75 for five wings

Courtesy of Trust Restaurant Group

High: Steak Frites at À L’ouest

PB&J. Captain & Tennille. Brad Wise and steak. Steak frites ranks among the iconic global duos. And when the holy union of prime cuts and twice-fried carbs comes from Wise and the meat-loving masters at Trust Restaurant Group, it’s a pretty safe bet. À L’ouest—the group’s newest fancy, but not fussy, drippy plant dreamscape of a French steakhouse on the prime corner of 30th and University in North Park—gives guests a choice: 12-ounce New York strip, 8-ounce filet mignon, or 8-ounce Wagyu hanger, topped with sauce au poivre (the classic French pan sauce—peppercorns, shallots, heavy cream, brandy) and served with a heaping pile of 24-hour salt-brined fries and a watercress salad. One bite acts as a transport to a Parisian brasserie, so if you think about the cost in terms of time-space travel, it’s a pretty great deal.

Price: starts at $48

Low: Shepherd’s Pie at The Shakespeare Pub & Grille

To satisfy the same urge for meat and potatoes, feel at least moderately European while doing so, and save a couple quid, a trip to The Shakespeare in Mission Hills ticks all the boxes. The classic British shepherd’s pie arrives in a piping hot oval au gratin dish, smothered with a thick layer of mashed potatoes. Beneath it lies a hefty portion of marinated ground beef and vegetables in the pub’s secret sauce, and while there are a few choices of sides, the correct order is peas and “proper” chips (a.k.a. chunky, thick-cut fries versus the typically thinner American “French” fries). It’s more tickety-boo than très bien, but it’s immensely satisfying in any language.

Price: $22.95

Beth Demmon

About Beth Demmon

Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.

Partner Content OCTOBER 15, 2025

National Philanthropy Day, presented by PNC Bank, Celebrates the Best of Philanthropy in San Diego

The 53rd Annual National Philanthropy Day Takes Place on November 21. Join us from 11:00 a.m. – 1:30 p.m. at the new Gaylord Pacific Resort & Convention Center!

National Philanthropy Day, presented by PNC Bank, Celebrates the Best of Philanthropy in San Diego

Once yearly, AFP San Diego joins with others worldwide to celebrate National Philanthropy Day (NPD), a special day set aside to recognize the great contributions of donors and nonprofits that enrich of our community and the world. San Diego’s NPD is one of the largest and most successful in the U.S., attracting nearly 900 participants, including philanthropists, nonprofit leaders, CEOs, board members, development professionals, and business, community, and civic leaders.

Sponsorship proceeds from National Philanthropy Day are reinvested in education, training, scholarships, career development, and the advancement of fundraising professionals throughout San Diego. These resources and training provide fundraising professionals with the tools necessary to support our region’s diverse array of nonprofit organizations, which rely on charitable giving for close to half of their annual revenues.

The National Philanthropy Day Honorees are selected by the NPD Honorary Committee, a group of highly respected, diverse nonprofit and business leaders. Our 2025 Honorees include:

  • Outstanding Development Emerging Leader – Taylor Thompson
    Self-Nominated
  • Outstanding Development Professional – Sharyn Goodson
    Nominated by: AJ Steinberg & Jeanne Schmelzer
  • Outstanding Organization for IDEA – Accessity
    Self-Nominated
  • Outstanding Philanthropic Institution – Life Science Cares San Diego
    Nominated by: Blair Search Partners
  • Outstanding Philanthropist – Dan & Phyllis Epstein
    Nominated by: CSU San Marcos & KPBS
  • Outstanding Student Volunteer – Camden Hall
    Nominated by: Curebound
  • Outstanding Volunteer – Mateo Magaña
    Nominated by: Chicano Federation

National Philanthropy Day San Diego provides an opportunity to reflect on the meaning of giving and to celebrate the selfless contributions of individuals and organizations across the region. We look forward to celebrating with you!

Sponsorship opportunities and individual tickets are available. Please visit www.afpsd.org for more information.

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