San Diego Neighborhood Guide: Leucadia

Maybe it was when Breaking Bad stars Bryan Cranston and Aaron Paul drank mezcal with chefs from San Diego and Food Network on the cliffs over Blacks Beach. Or the dinner outside under lights with Alex Morgan, celebrating some of the country’s most badass women chefs. Or the celebrity pickleball tournament hosted by NFL Hall of Famer Drew Brees, where the star of It’s Always Sunny in Philadelphia made thwacking sounds with locals. Or when Iron Chef winner Beau MacMillan commandeered (some say “stole”) a golf cart and delivered drinks and ice to chefs.

Whatever it is, Del Mar Wine & Food seems to have become the food and wine festival for people who don’t usually like food and wine festivals. The most San Diego thing.

Two years ago, Thrillist named it one of the best food festivals in the country. Last year, 10,000 people came out to experience it, including Guy Fieri. Afterward, the founders spent a couple days trying to put their finger on why it felt so special. They had to name it, lean into whatever that was.

“It all came back to play,” says one of those founders, SDM co-owner Troy Johnson, a longtime San Diego food writer and Food Network judge. “Making world-class bread is serious, but breaking bread shouldn’t be. We gather all these incredibly talented people who take their craft very, very seriously—work their butts off all year to make some of the best food and drink in the country—and then we all just kinda play in the grass. We believe it’s possible to create something of incredible value and make the experience of that thing a laidback, easygoing, unpretentious experience. That’s what this is, and who we are in San Diego. The whole reason we did this was to shine a national spotlight on the people who make our food and drink culture hum.”

The festival dropped its 2026 lineup today.

Headlining the fest are Food Network chefs Jet Tila, Maneet Chauhan, and Aarti Sequeira; Top Chef winner and Michelin-starred Buddha Lo; Iron Chef alum Beau MacMillan; MasterChef winner Kelsey Murphy; MasterChef Latinos winner Michelle Mathelin, chef and Guy’s Grocery Games judge Catherine McCord,  chef and former Masterchef Mexico judge Benito Molina, Top Chef alum Jackson Kalb, Michelin-starred chef Drew Deckman, Michelin-starred chef Javier Plascencia, James Beard award-winning chef Brady Ishiwata Williams, and James Beard-nominated chef Mawa McQueen.

The party kicks off on Wednesday, September 30 at Monarch Ocean Pub with Signature San Diego, a walk-around tasting of the city’s greatest bites, from Baja seafood to bold Mexican flavors. From there, the energy carries into a celebrity pickleball tournament hosted by Drew Brees at Barnes Tennis Center on October 2, pairing friendly competition with an all-inclusive tasting experience in support of Feeding San Diego.

The main event is the two-day Grand Tasting at Surf Sports Park on Oct. 3 and 4. The city’s top chefs, food people from TV lands, and local tastemakers gather on the weirdly perfect grass to serve up everything from juicy Wagyu burgers and beef tallow fries to yellowtail tuna tostadas and veggies dressed up in their Sunday best. Wine and cocktail pairings are designed to round out the whole experience, including activations from Aperol Spritz, Hendrick’s Gin, Tequila Ocho, Mezcal Vago, Rioja wines, and Temecula producers.

A VIP lounge offers exclusive access to curated small plates from Michelin-level chefs and pour from some of SoCal and Napa’s finest wineries and drink makers. The Official After Party at Guesthouse La Valle on October 3, a spirited walk-around tasting just steps from the Grand Tasting, where cocktails take center stage through imaginative bites inspired by the smoky, citrus-forward, and bittersweet flavors of classic drinks.

Zones return with activations including the Big Queer Food Fest celebrating queer chefs and queer-owned businesses; the Wellness Zone led by Novo Dia offering a built-in reset with non-alcoholic mocktails, movement-driven activations, and wellness-forward moments. Coastal lifestyle and locally made brands are also integrated throughout the festival.

“We are excited for the fourth edition of the Del Mar Wine & Food Festival this fall, which has quickly become one of the largest food and wine experiences on the West Coast,” says co-founder Chris Finn. “As the festival continues to grow, we are constantly looking to add events, experiences, and partners that will resonate with our San Diego community, and embody the Southern California way of life.”

Returning as the festival’s partner is local nonprofit Feeding San Diego. To date, Del Mar Wine & Food has raised $100,000 to support their ongoing fight against hunger across the region. 

Stay tuned for additional events hosted by festival partners including Rob Machado, San Diego Wave, San Diego FC, Town & Country, and San Diego Mojo.

Del Mar Wine & Food Fest: Frequently Asked Questions (FAQs)

When is the 2026 Del Mar Wine & Food Festival?

The 2026 Del Mar Wine & Food Festival will take place September 30–October 4 throughout San Diego County.

Where is the Del Mar Wine & Food Festival?

The week culminates with the Grand Tasting at Surf Sports Park (formerly the Del Mar Polo Fields) at 14989 Via De La Valle, Del Mar. 

A wide variety of exclusive dinners, drink tastings, and other lifestyle events will be announced soon and available for purchase individually on Del Mar Wine & Food Festival’s website. These festivities include chef-curated dining experiences across San Diego’s hottest restaurants, a celebrity pickleball tournament, wine tastings, and more. 

When is the 2026 Grand Tasting?

The Grand Tasting takes place this year on Saturday, October 3 and Sunday, October 4. 

How much are tickets? 

General admission for the single-day Grand Tasting starts at $185. An Early Access option is also available at $235, which includes an extra four hours before general admission to meet, mingle, and feast. For a two-day pass, General Admission starts at $275, while Early Access is $375.

VIP tickets begin at $425 for a single day, offering access to pre-festival experiences, exclusive food vendors, a dedicated VIP area, and more. For the full weekend in VIP, passes are priced at $765.

Where can I buy tickets for the 2026 Del Mar Wine & Food Festival?

Buy tickets today at DelMar.Wine.

Are pets or kids allowed?

Unfortunately, only service animals are allowed at the venue. All attendees must be 21 years or older.

Sponsors: 

• Alaska Airlines 
• Aperol Spritz
• Brandt Beef
• Coola
• Glenfiddich
• Hendrick’s Gin 
• Justin Winery
• La Croix 
• Mezcal Vago 
• Milagro Tequila 
• One World Beef
• Pechanga Resort Casino
• Rioja Spain’s Finest Wine Region 
• San Simeon
• Tequila Ocho
• The Balvenie
• Tito’s Handmade Vodka
• Tullamore D.E.W
• William Grant & Sons

Lifestyle Partners

• Big Queer Food Fest 
• Novo Dia Wellness Experience
• Town & Country 
• San Diego Mojo 
• San Diego FC
• San Diego Wave

Is there any food more quintessentially San Diegan than the California burrito? That was a rhetorical question since the French fry-stuffed, flour tortilla-wrapped torpedo of carne asada bliss came into being in the 80s (either invented by Lolita’s or Santana’s, depending on who you ask). But now, Vietnamese-Mexican pop-up Một Bánh Mì may be giving the longtime champ a run for its money.

Một Bánh Mì’s original California banh mi takes cues from both cultures, using traditional Vietnamese baguettes from Paris Bakery filled with carne asada and garnished with cilantro-jalapeno crema, Vietnamese mayonnaise, pickled vegetables, cilantro, cucumber, jalapenos, and of course, French fries.

“It’s so San Diego—it’s so us,” says Desmond Bui, pop-up founder and owner with partner Marisol Santiago. “It really encapsulates the Vietnamese-American and Mexican-American journey and identity here.”

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Both grew up in San Diego. Bui is Vietnamese. Santiago is Mexican-American. The sandwich makes utter personal sense.

Neither of them cooked professionally before launching Một Bánh Mì earlier this year, when they popped up for the first time at Convoy Rising for Lunar New Year. But after seeing the rise of the local Vietnamese coffee scene with shops like Saigon Coffee, Chance’s Coffee, and Em Coffee House, Bui knew there was an opportunity for a new generation to put a fresh spin on Vietnamese food in San Diego.

While there are plenty of places to grab a banh mi around town (K Sandwiches, Ba Le French Sandwich Shop, Lee’s Sandwiches, and so on), we’ve yet to hear of a California banh mi. Firsts are being firsted. 

“Banh mi is regarded by top chefs as the best sandwich in the world,” says Bui. (Side note: I concur.) And after discovering overlap between Mexican and Vietnamese cuisines through common ingredients like cilantro, lime, jalapeno, white onion, and pickled vegetables, they began planning a menu. 

Một Bánh Mì also serves Bánh Mì Đặc Biệt (Vietnamese cold cuts), Bánh Mì Thịt Nướng (grilled lemongrass pork banh mi), and Bánh Mì carnitas de hongos (mushroom pâté banh mi), along with some specials like Thịt Nướng tacos (grilled lemongrass pork) and hopefully soon, al pastor trompo banh mi (marinated pork shaved off a spit) and charcoal-grilled adobada.

Other banh mi shops Americanize names for English-speaking audiences—for example, listing “grilled chicken sandwich” instead of Bánh Mì Gà Nướng. Not Một Bánh Mì. If you’re not sure how to pronounce something, Bui says they’re happy to help. It’s an educational opportunity, he explains, as well as a chance for them to be “unapologetically Vietnamese and Mexican.” 

Part of the immersive experience is playing Vietnamese tunes from the ‘60s and ‘70s. 

“When you think of universal languages, what are ways when you travel or meet a different group of people that you can still find common ground and connect and feel like we’re a lot more alike than we are different?” Bui asks. “Food and music.” 

The musical element is part of Một Bánh Mì’s greater vision. They’d like to evolve into a lifestyle brand and media company, with merch, jars of pickled vegetables, you name it. Eventually, they’d like to open a brick-and-mortar somewhere in Mid-City. In the meantime, they’ll continue to pop up at places like Mixed Grounds and Chance’s Coffee, or wherever they can. (Bui called Provecho Coffee their “dream collab,” hint hint.) 

San Diego Restaurant News & Food Events

Beth’s Bites

• San Diego bartenders have been making serious waves over the past few years, and it looks like 2026 is carrying on that momentum. Dominique Muñoz, bar lead at Polite Provisions, just nabbed a top spot on Punch’s Best New Bartenders 2026 list. She’s hardly new to the game, having been behind the stick for nearly a decade and founding the Sirens and Spirits collective to elevate women and nonbinary bartenders in the industry, but it’s fabulous to see some (well-deserved) San Diego representation on the short list. Congrats to Muñoz—we can’t wait to see what you do next.
• Speaking of awards, Tribute Pizza just earned a prize of its own. The North Park pizza palace hit #38 on the 50 Top Pizza list this year (for the fourth year) right before its 10th anniversary on June 2. Here’s to another decade of delightful pies, ridiculously good Caesar salads, and the weird-to-have, but delicious-to-eat Sichuan spicy noodles.  
• But the recognition doesn’t stop there. San Diego’s only three-Michelin-starred restaurant Addison by William Bradley (which is freshly re-open after a thorough renovation) just made San Diego history by being the first restaurant in the city to make it on North America’s 50 Best Restaurants 2026 list at #31. Considering there are something around 70,000 restaurants in North America (if not more)—I’d say landing in the top 50 is pretty monumental. 
• San Diego has one of the highest concentrations of people in the African diaspora, including one of the nation’s largest East African populations behind Minneapolis and St. Paul, Minnesota. To celebrate the huge diversity of cuisines from countries like Somalia, Eritrea, Ethiopia, and beyond, head to the annual San Diego Soul Food Fest on August 1 at the North Park Mini Park from 11 a.m. to 4 p.m. Soul food’s roots come from the American South, where generations of enslaved people made do with what resources they had; today, it’s a celebration of culture, cooking, and community. I, for one, am salivating at the thought of getting some legit collard greens and fried catfish.  
• In lieu of catfish, I just might pop over to Bica in Normal Heights on June 20 for the Tuna Takedown, where chefs from Kingfisher, Mabel’s Gone Fishing, Ironside, À L’ouest, Fish Guts (plus a few more) will go full nose-to-tail on a 150-pound bluefin tuna. That’s about as fresh as it gets, and with beer, wine, and a DJ on top of that, I’m hard-pressed to make any other plans that night.

Listen Now: The Latest in San Diego’s Food and Drink Scene

Have breaking news, exciting scoops, or great stories about new San Diego restaurants or the city’s food scene? Send your pitches to [email protected].

Consider this your annual reminder that Mother’s Day is not the time to improvise. What’s in: roses, peonies, and a card attempting to summarize a year’s worth of gratitude in three paragraphs or less. What’s out: pretending you “didn’t know it was this weekend.” In a city currently operating at full brunch capacity, San Diego responds as it always does—oceanfront tables, excessive buffet spreads, and sparkling wine refills. Whether it’s waffle stacks, chilled seafood displays, or carving stations doing the most, these San Diego restaurants have you covered.

Brunch Buffets | Mother’s Day Specials & Prix Fixe Menus | À La Carte Brunch

Mother’s Day Brunch Buffets in San Diego

Hotel del Coronado

All moms deserve elegance on Mother’s Day. Celebrate a beachfront with a beautifully timeless and tasteful brunch at the Crown Room in Hotel del Coronado. Indulge in options like lemon vanilla pancakes with berry compote paired with crispy bacon, made-to-order omelets or your very own egg benedict station, shucked oysters, whole in-house smoked brisket, Peach Melba Verrine, and more. Guests over 21 can enjoy a complimentary glass of Champagne.

Price: $235 per adult | $125 per child  (6 – 10) | Ages 5 and under are free
Hours: 10 a.m. – 3 p.m.
Address: 1500 Orange Ave, Coronado
Reservations: Hotel del Coronado

Oceana Coastal Kitchen

Mimosas, marina views, and a Mother’s Day where the only thing on the agenda is enjoying it? We’ll cheers to that. Located at the Catamaran Resort, this Mother’s Day brunch literally has it all, from sushi rolls and nigiri to a charcuterie spread stacked with salumi, prosciutto, cornichons, pepperoncini, cherry peppers, and grainy mustard, plus waffle and omelet stations, cedar-planked salmon, and panko and herb-crusted mac and cheese. Kids can also create a bouquet for Mom that’s just chaotic enough to be adorable.

Price: $120+ per adult | $60+ per child (5 – 12) | Ages 4 and under are free
Hours: 10 a.m. – 4 p.m. (last seating at 2 p.m.)
Address: 3999 Mission Boulevard, San Diego
Reservations: Oceana Coastal Kitchen

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ARLO

Mother’s Day at Arlo transforms into an enchanted garden that’s equal parts lush and indulgent: a raw bar, fresh salads, delicate pastries, 12-hour braised short ribs, roasted prime rib, and Szechuan pepper–crusted swordfish from the Santa Maria grill. Spoil moms, grandmas, aunts, and every beloved mother figure with live music, a roaming mimosa cart, floral bouquets, and of course, a little retail therapy courtesy of the Kendra Scott trunk show—necklaces, bracelets, earrings, or, let’s be real, all of the above.

Price: $99 per adult | $40 per child (5 – 12) | Ages 4 and under are free
Hours: 9 a.m. – 3 p.m.
Address: 500 Hotel Circle N, San Diego
Reservations: OpenTable

Rumorosa

Forget the CVS roses (respectfully). Rumorosa’s Mother’s Day brunch is back for its third year, pairing complimentary flowers with sun-drenched marina views. It’s coastal-modern meets Baja soul, where the food is bright and very much not an afterthought. Last year’s spread leans into Carrot Cake Waffles, a made-to-order omelet station, Café de la Olla French Toast, Roasted Lamb Tostadas, and other “yes, I’ll have everything” moments.

Price: $90 per adult | $40 per child (5 – 12)
Hours: 9 a.m. – 2 p.m.
Address: 1380 Harbor Island Drive, San Diego
Reservations: OpenTable

Tidal

A boozy brunch overlooking Mission Bay with Mom? Say less. Celebrated at Tidal with a lavish spread of cheeses and charcuterie, a seafood bar stacked with oysters, shrimp, crab legs, and ahi specialties, and chef-attended carving stations with slow-roasted prime rib. Made-to-order omelets and pancakes, maple-glazed pork belly, roasted Baja grouper, vibrant seasonal salads, and brunch classics round it out, finishing with an abundant mini dessert selection.

Price: $125 per adult | $50 per child (5–12) | Ages 5 and under are free
Hours: 11 a.m. – 3 p.m.
Address: 1404 West Vacation Road, San Diego
Reservations: OpenTable

Animae

Mother’s Day at Animae is anything but expected. Tucked into the Marina District, this world-class steakhouse leans West Coast with a playful Asian twist. This year, treat Mom to a dim sum–style experience: a slightly more elevated, endlessly flowing take on the buffet, where indulgent small plates arrive tableside, perfectly complementing the Art Deco interiors and designed to be picked at, shared, and fully obsessed over. It’s less set menu, more choose-your-own flavor adventure.

Price: $104 per person
Hours: 10 a.m. – 2 p.m.
Address: 969 Pacific Hwy, San Diego
Reservations: OpenTable

Brickmans Restaurant & Bar

Just as seasons for the Clippers and Sockers come to a close with Fan Appreciation Nights, a new set of 162 games will begin for the Padres on Opening Day. The return of Padres baseball also means the Friar faithful can check out Margaritaville Hotel’s Padres’ Kickoff Rooftop Party and the celebratory East Village Block Party. Those who prefer an outing at the theater over a day at the ballpark can see local productions of The Lehman Trilogy and Matt & Ben or the debut of works by women+ playwrights at the Lamoise New Works Festival. Plus, fans of live music can see Lang Lang, Digable Planets and fifteen San Diego County choirs in concert this week.

Food & Drink | Concerts & Festivals | Theater & Art Exhibits | More Fun Things to Do

Food & Drink Events in San Diego This Weekend

Padres’ Kickoff Rooftop Party at 5 o’Clock Somewhere Bar

March 26

A few blocks from the Padres’ home opener at Petco Park, fans can say cheers to the new season during the free Padres’ Kickoff Rooftop Party at Margaritaville Hotel. This Thursday from 3-7 p.m. at the hotel’s 5 o’Clock Somewhere Bar, patrons can catch a set from DJ Chino of iHeart Radio Channel 93.3, plus enjoy photo ops, lawn games, mini golf and Padres merch for sale from The Finnish Long Drink. There will also be a themed game day menu, featuring items like the Grand Slam Philly Fries and the dragon fruit-infused Ballpark Paloma. RSVP here.

435 Sixth Avenue, Gaslamp

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Tour de France Wine Dinner at Little Frenchie

March 29

Take a gastronomic trek around France with Little Frenchie this Sunday at 6 p.m. during the Tour de France Wine Dinner. This four-course prix fixe meal will feature complimentary wine pairings and emphasize the unique culinary strengths of four French regions: Lyon, Provence, Burgundy and Normandy. Guests will be guided through the significance and history of the evening’s pairings by Rafael Peterson of H. Mercer Imports. Reservations are $150 per person. 

1166 Orange Avenue, Coronado

Concerts & Festivals in San Diego This Weekend

Lang Lang at Jacobs Music Center

March 26

Chinese pianist Lang Lang is among the world’s most well-known classical musicians, with his talents taking him everywhere from the Grammy Awards, to private shows for heads of state, to multiple Olympic opening ceremonies. His mastery of the keys, done with wonderful enthusiasm and dexterity, leaves no awe-inspiring detail behind. This Thursday (7:30 p.m.), Lang Lang will play a selection of recognizable pieces from Mozart, Liszt and Beethoven in concert at Jacobs Music Center. Tickets start at $95 for this concert.  

1245 Seventh Avenue, Downtown

Digable Planets at Belly Up

March 27 & 28

The melding of jazz and hip-hop has rarely sounded sweeter than on Digable Planets’ second album Blowout Comb. Though it proved to be their final project, it eternally cemented the group as one of the forebears of jazz rap, alongside acts from the Native Tongues movement like A Tribe Called Quest and De La Soul. In celebration of Blowout Comb’s 30th anniversary, Digable Planets will perform back-to-back nights at Belly Up, where they’ll be joined by San Diego artists Ric Scales (Friday) and Blame One (Saturday). Tickets start at $60 for both concerts. 

143 South Cedros Avenue, Solana Beach

San Diego Writers Festival

March 28 

Aspiring writers and readers ranging from casual to voracious can enjoy a day of literary panels, workshops and readings this Saturday from 9 a.m. to 5 p.m. during the 7th annual San Diego Writers Festival. Held at the Coronado Public Library and Coronado Performing Arts Center, this year’s event will feature best-selling and emerging writers of romance, mystery, historical fiction and more. The lineup includes talks covering trauma, spirituality, and artistry in the age of AI, and a keynote discussion with novelist Jodi Picoult. RSVP for the free festival here.

640 Orange Avenue & 650 D Avenue, Coronado

San Diego Sings! Festival at The Conrad

March 28

Fifteen San Diego County choirs will fill The Conrad with vocal harmony during this Saturday’s San Diego Sings! Festival. Organized by the Choral Consortium of San Diego, audiences can catch performances by the San Diego Women’s Chorus, Encore Vocal Ensemble and the San Diego Children’s Choir. The performers will be split into three concert performances (11 a.m., 3 p.m., and 7 p.m.) inside Baker-Baum Concert Hall. Tickets are $23 for each of the three concerts.

7600 Fay Avenue, La Jolla

Theater & Art Exhibits in San Diego This Weekend

The Lehman Trilogy at Cygnet Theatre

March 25 – April 26

Imperial Beach may not yet be in the echelons of Malibu or Newport when it comes to tourist-beckoning beach cities, but the southwestern-most town in the United States is working to get there. “Imperial Beach is primed and ready for change,” says chamber of commerce president Sandi Crosby, who has lived in Imperial Beach for 20 years.

While IB is in the process of reinventing itself as a destination city, it’s always lived up to its moniker with sea-centric activities: wide sandy beaches, the Outdoor Surfboard Museum (featuring Surfhenge, an iconic public sculpture that resembles four, massive colorful boards), the traditional 1,500-foot wooden pier, Bayshore Bikeway, the Tijuana Estuary (a great place for shorebird-spotting), epic Pacific sunsets, world-famous surf breaks.

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But the ability to safely enjoy those breaks (or any of the coastline) has been IB’s biggest hurdle. Pollution-related beach shutdowns plague the city, often for weeks at a time, due to sewage contamination in the Tijuana River. There is hope: In 2024, the federal government committed $650 million to clean up the Tijuana River Valley, and a 2025 agreement with Mexico addresses plans for wastewater infrastructure in Tijuana. Lawmakers like Supervisor Paloma Aguirre and State Senator Steve Padilla are introducing legislation to distribute air purifiers, regulate factory-created pollution, and remove infrastructure contributing to airborne toxins. Former mayor Serge Dedina founded the conservation-focused nonprofit WildCoast to protect the biodiverse wetland habitat surrounding IB, and community members continue to raise their voices for pollution remediation.

And it’s still a wonderful place to explore. Exit the 5 at Palm Avenue, head west, and turn south on Seacoast Drive to find the heart of the city. Staycation at Pier South Resort, wander through a tchotchke-filled gift shop, linger over a bowl of clam chowder at Brigantine Seafood & Oyster Bar, peruse public art. Get ice cream at Cow-A-Bunga and walk out on the pier for a classic IB experience. You can’t miss the view of Islas Los Coronados and Playas de Tijuana.

Facts About Imperial Beach, CA

• It’s no coincidence this beach town and San Diego’s neighboring county share a name: Imperial Beach was founded in 1887 as a retreat for Imperial County residents escaping scorching summer temps.
• The huge waves at Tijuana Sloughs (up to 20 feet on the right swells) became famous when Dempsey Holder surfed them in 1937.
• In the early 1900s, a ferry excursion boat took passengers from downtown San Diego to Imperial Beach for a day at the shore.
• In 2025, the average home price in Imperial Beach was $834,000, according to Zillow.
• Scenes from Lords of Dogtown, a cult-favorite 2005 film about SoCal surf and skate culture, were shot at Imperial Beach Pier.

Locals’ Guide to Imperial Beach, CA

“A lot is new in Imperial Beach in the past five or six years, and some of my favorite places aren’t there anymore,” says Charlie Knowles, who grew up in IB and now co-owns the Portuguese café Bica on Adams Avenue in Normal Heights. But many of his old haunts remain, like IB Forum Sports Bar & Grill, where you can get a cold local beer and a burger on a hot day. “The Philly cheesesteaks are also really good,” Knowles adds, and Crosby says the wings and salads are just as tasty as the burgers.

Opened in the ’60s, IB’s oldest bar, Ye Olde Plank Inn, is a “good old dive,” Knowles says. Just steps from the sand at the corner of Palm Avenue and Ocean Lane, it’s the place with the pirate on top. “And I don’t think [many] people know that there’s a new restaurant attached to it, Plank Cantina,” Crosby points out.

Like any city worth its salt in San Diego, there’s no shortage of quality tacos in IB. Knowles goes to Victoria’s Mexican Food on the corner of Coronado Avenue and Saturn Boulevard for reliably delicious tacos of all varieties, Baja Oyster and Sushi Bar across the street for the fish version, and Ed Fernandez down the block for birria.

“Trident Coffee is one of the new places,” Knowles says. At the end of 13th Street, where it meets the bay and the Otay River, Trident rewards early risers with colorful dawn vistas—and it’s right off the Bayshore Bikeway for a quick caffeine boost during your ride.

Another new(ish) spot with dreamy ocean views any time of day is Sammy’s Woodfired Pizza and Grill at Pier South Resort. “That’s where I go for girl lunch: Caesar salad, fries, and wine,” Crosby laughs.

Off the beaten track on 13th Street, she adds, recently opened restaurants bring new experiences to IB—like Millport, which offers curated dining events and gluten- free pastries, and Mangini’s Pizzeria, which serves artisan pizza. Once you venture away from the shore, you can also find local staples like El Tapatio and Star Dust Donut Shop on Palm Avenue, both family-owned and thriving for 40 years or more.

What’s About to Happen

More beachy fun is coming to Portwood Pier Plaza. Expected in late 2026, a new splashpad will also include fresh landscaping, lighting, artwork, and seating.

Residents and visitors can also look forward to the potential comeback of Imperial Beach’s claim to fame: the Sun & Sea Festival, featuring the world-renowned sandcastle competition. “It depends on funding, so we’re really hoping the public comes through with donations,” Crosby says.

New events are also on IB’s calendar, Crosby adds, like “female founder” gatherings sponsored by the chamber of commerce for women in business, as well as the IB Expo and Tasting Tour that takes place Father’s Day weekend to coincide with the first-time arrival of a NASCAR race in Coronado (the 3.4-mile street race is expected to summon tens of thousands of spectators).

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Crosby is excited to see what kinds of businesses will move into empty spots along Seacoast Drive, and she is encouraged by the recent arrival of unique shops like upscale stationery boutique Crafty Paper Co. SunCoast Market, opened in summer 2025, is another fresh concept for the city—a co-op grocery store offering San Diego–grown produce, locally prepared and packaged food, and more organic choices.

Through the decades, Imperial Beach has maintained a reputation as one of San Diego’s more budget-friendly beach towns. But recent years brought precipitous hikes in housing costs, mostly driven up by investors buying and renting out existing units, lack of affordability in other parts of San Diego, and a dearth of economical housing units under construction in IB. So, it’s big news that a new multi-family development with affordable units is coming to Holly Avenue and 14th Street, complete with a public park and green space—the first of its kind in the area.

“Resiliency is on the rise,” Crosby says. “There’s a general consensus that we’re working toward something better.”

Where to Eat in Imperial Beach

Novo Brazil Brewing

Siam Imperial Thai Kitchen

Balsamico Italian Kitchen

Where to Shop in Imperial Beach

Surf Hut

Bibbeys Shell Shop

Daisy Ruth Gifts

More Things to Do in Imperial Beach

Silver Strand State Beach

Border Field State Park

Imperial Beach Art Walking Tour

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