Edit ModuleShow Tags

Plus One: Ian Urtnowski and Doug Mann


Published:

Relationship: Friends, owners of URT Clothing

Together: Friends 12 years, business partners one year

Their story: The “urt, urt” bark of a sea lion conjures up many images for Coronado lifeguards Urtnowski, 24, and Mann, 26. It represents the sound of the ocean and their livelihood. It reminds them of their many surfing trips up to Malibu, down to Baja and as far away as New Zealand. It’s a joke between two longtime friends who chuckled one day upon hearing the bark and realizing how much it resembled part of Ian’s family name. 

Today, the duo has turned that sound into a thriving T-shirt brand, and prominent water enthusiasts like world body surfing champion and San Diego Lifeguard of the Year Mark Brown have been spotted sporting URT shirts. What’s so special? For one thing, the certified-organic cotton tees have the 2010-2011 tide chart printed on the inside, tracking the surf from Los Angeles to Tijuana.

“We wanted to make something that looks cool but that’s also really useful for people who love and use the water,” says Urtnowski, a graduate of Saint Augustine High School. “I like our slogan that the URT shirt can bring you to the water’s edge, but it’s up to you to jump in.”

Mann, a graduate of Coronado High School, got his whole family involved in the venture, even convincing his 70-year-old father, Lance — a Coronado lifeguard himself — to pose in an URT shirt for the company Web site (urturt.com). “He loves the water as much as we do, so he was happy to do it,” says Mann. 

The duo says sales are picking up online, and they’re aiming to get their shirts in local surf shops and fishing stores later this year. 

Edit ModuleShow Tags
Edit ModuleShow Tags

More »Related Stories

Behind the Scenes: Making the December issue

This month we take you inside the San Diego Magazine offices where our editors debate cover options

On Raising the Next Generation of Activists

Invisible Children’s Danica Russell pens a kids’ book on activism

November Letter from the Editor

Erin Chambers Smith on making nice with the neighbors
Edit ModuleShow Tags
Edit ModuleShow Tags

Most Popular

  1. The Baja Moment
    In eight short years, Baja’s gone from a virtual dead zone to one of the globe’s top food and drink destinations. Now what?
  2. FIRST LOOK: Bottega Americano
    With Bottega Americano opening this weekend, Downtown gets its first gourmet food hall
  3. Wake Up And Smell the Coffee
    As American coffee culture moves past the nonfat vanilla lattes toward a more elevated brew, San Diego is right on trend
  4. San Diego Thanksgiving Guide 2014
    Where to dine out, order catering, buy pies, and turkey-trot your way through the holiday
  5. Top Docs 2014: The Doctors
    Our annual list celebrating the best of the best in the healthcare field
  6. Top Doctors 2014
    732 physicians voted on by their peers in 71 specialties
Edit ModuleShow Tags

Promotions

Go Ahead... Ask McMillin!

At McMillin Realty, we are encouraging you to bring us your real estate questions. We will answer these questions….. for free.

Win two tickets to the San Diego Bay Wine & Food Festival

Celebrate eleven years of decadence at the West Coast's most talked about wine and culinary celebration
Edit ModuleShow Tags
Edit Module
Edit Module

Connect With Us:

Edit ModuleShow Tags Edit ModuleShow Tags
Edit Module Edit Module
Edit ModuleShow Tags
Edit ModuleShow Tags