Edit ModuleShow Tags

Plus One: Ian Urtnowski and Doug Mann


Published:

Relationship: Friends, owners of URT Clothing

Together: Friends 12 years, business partners one year

Their story: The “urt, urt” bark of a sea lion conjures up many images for Coronado lifeguards Urtnowski, 24, and Mann, 26. It represents the sound of the ocean and their livelihood. It reminds them of their many surfing trips up to Malibu, down to Baja and as far away as New Zealand. It’s a joke between two longtime friends who chuckled one day upon hearing the bark and realizing how much it resembled part of Ian’s family name. 

Today, the duo has turned that sound into a thriving T-shirt brand, and prominent water enthusiasts like world body surfing champion and San Diego Lifeguard of the Year Mark Brown have been spotted sporting URT shirts. What’s so special? For one thing, the certified-organic cotton tees have the 2010-2011 tide chart printed on the inside, tracking the surf from Los Angeles to Tijuana.

“We wanted to make something that looks cool but that’s also really useful for people who love and use the water,” says Urtnowski, a graduate of Saint Augustine High School. “I like our slogan that the URT shirt can bring you to the water’s edge, but it’s up to you to jump in.”

Mann, a graduate of Coronado High School, got his whole family involved in the venture, even convincing his 70-year-old father, Lance — a Coronado lifeguard himself — to pose in an URT shirt for the company Web site (urturt.com). “He loves the water as much as we do, so he was happy to do it,” says Mann. 

The duo says sales are picking up online, and they’re aiming to get their shirts in local surf shops and fishing stores later this year. 

Edit ModuleShow Tags
Edit ModuleShow Tags

More »Related Stories

January Contributors

Three writers talk workout trends, resolutions, and the art of a good book

Behind the Scenes: Making the January Issue

Our January issue goes inside the juice trend, divulging everything about the healthy bottled beverages

San Diego New Year’s Eve Guide

Ring in 2015 at these parties, concerts, dining, and family-friendly events
Edit ModuleShow Tags
Edit ModuleShow Tags

Most Popular

  1. 10 Best New Restaurants in San Diego
    Our food critic picks the top 10 new restaurants of 2014. Time to add these hotspots to your must-try list.
  2. FIRST LOOK: Stella Public House & Halcyon
    Stella Public House and Halcyon open in East Village near Downtown San Diego. Part coffeehouse, part Neapolitan pizza joint, park cocktails and craft beer, part tableside s'mores.
  3. San Diego New Year’s Eve Guide
    Ring in 2015 at these parties, concerts, dining, and family-friendly events
  4. 25 BIG Ideas
    Fascinating San Diego people inspire us with big, bold ideas on everything from genomics to urban planning, art to architecture, food and more
  5. About that story we "stole"...
    8 things to ask yourself before you accuse a publication of stealing your stuff and barf all over their beautiful Facebook page
  6. Food Self-Righteousness Is For Assholes
    Gawker calls foie gras eaters lots of bad names. A response.
Edit ModuleShow Tags

Promotions

Go Ahead... Ask McMillin!

At McMillin Realty, we are encouraging you to bring us your real estate questions. We will answer these questions….. for free.
Edit ModuleShow Tags
Edit Module
Edit Module

Connect With Us:

Edit ModuleShow Tags Edit ModuleShow Tags
Edit Module Edit Module
Edit ModuleShow Tags
Edit ModuleShow Tags