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Digital Advertising Specifications

Below you will find specifications for the many advertising opportunities that sandiegomagazine.com offers.

GENERAL REQUIREMENTS

  • Accepted file formats: GIF, JPEG, SWF (Rich Media) & Third Party Served ads.
  • Ads in Sandiegomagazine.com e-mail newsletters cannot use Flash or rich media.
  • All ads with a white or light background must include a 1x1 pixel border.
  • San Diego Magazine uses Double Click for Publishers as our ad network. Rich Media and Flash Ads (SWF) require the use of "clickTAG" in place of URLs. For guidelines on how to add this, click here

STANDARD ONLINE AD UNITS (aka Banners)

Ad Unit Dimensions & Formatting File Size Animation Length Rich Media Details Other Details
Leaderboard 728 x 90 pixels 40 kb 15 seconds Accepted max file size 40 kb Third party accepted
Island 300 x 250 pixels 40 kb 15 seconds Accepted max file size 40 kb Third party accepted
Half Page 300 x 600 pixels 60 kb 15 seconds Accepted max file size 60 kb Third party accepted
Light Box Pop Up 550 x 550 pixels 90 kb            n/a                  n/a Third party not accepted

 

 

SPONSORED CONTENT on Website

  • Advertorial Max word count: 600
  • Referring embedded links: unlimited
  • Photo Format: JPG or PNG
  • File Size: For advertorial, please submit hi-res JPGs, for logos, .eps preferred
  • Photo Quantity: 1 minimum 6 max
  • Main Photo Size: 785x523 pixels
  • **San Diego Magazine will resize any images to fit upon request.
  • Video Format: MP4, FLV or YouTube or Vimeo link. Video must not contain 3rd party advertisements. Video may also be hosted from San Diego Magazine YouTube channel upon request
  • Max length 5 minutes
  • All content is subject to review and approval

SPONSORED CONTENT in E-Newsletters

  • Advertorial Max word count: 30
  • Referring embedded links: 2
  • Photo Format: JPG or PNG Max size 200x200 pixels
  • Thumbnail and Logo Size**: Please submit hi-res JPGs for images and logos, (for logos .eps preferred)
  • **San Diego Magazine will resize any images to fit upon request.
  • All content is subject to review and approval
Carousel Placement
Module Placement
Sponsored Advertorial
Sponsored Content - Enewsletter

 

NEWSLETTER SPONSORSHIPS, ADS, & DEDICATED BLASTS

Newsletter Ad Units & Dimensions Rich Media Content-Based Advertising
The Main Dish 300x250 px (Island)
40k max file size, gif, png or jpeg
Not Accepted Logo/Thumbnail Size: 140x140 pixels max
Advertorial copy 30 words
Referring links: 2 max
All content is subject to review and approval
Best of San Diego Weekly 300x250 px (Island)
40k max file size, gif, png or jpeg
Not Accepted Logo/Thumbnail Size: 140x140 pixels max
Advertorial copy 30 words
Referring links: 2 max
All content is subject to review and approval
Exquisite Weddings eNewsletter 300x250 px (Island)
40k max file size, gif, png or jpeg
Not Accepted Logo/Thumbnail Size: 140x140 pixels max
Advertorial copy 30 words
Referring links: 2 max
All content is subject to review and approval
Dedicated Blasts 650 or 600 pixels wide by any height Not Accepted Client may submit a JPG of creative or finished HTML file.

 

RICH MEDIA AD SPECIFICATIONS

Sizes, Submitted Creative and Third-Party

  • All Standard online sizes apply, except for Skin, Banner and Half-Skyscraper (Static JPG or GIF only).
  • Third-party Javascript or iFrame tags are welcomed, must be Double-Click compliant.
  • SWF/Rich Media ads must be supplied with a static back-up (JPG or GIF).

ClickTAG Instructions for Flash

All Flash (SWF) Files must use clickTAG, AND NO EMBEDDED URLS.

The clickTAG action script is designed for use with ActionScript 2.0. Please ensure that your Flash file is set to ActionScript 2.0, a static .JPG image of the Flash Ad must also accompany the .SWF file, the .FLA file must be Flash CS3 compatible or higher. Whereever your click Actions are embedded in the file, you'll need to add the following script:

If on a symbol:

          on (release){
             getURL(clickTAG, "_blank");
          }
        

If in the Timeline:

          yourSymbolName.onRelease = function() {
             getURL(clickTAG, "_blank");
          }
        

Expandables (over-text or push-down)

  • Island— 300x250, expands (left) an additional 200 maximum. Total ad size including expanded is 500x250 maximum.
  • LeaderBoard — 728x90, expands (down) an additional 225 maximum. Total ad size including expanded is 728x315 maximum.
  • Pencil — 970x33, expands (down) an additional 225 maximum. Total ad size including expanded is970x315 maximum.
  • The max K size of the complete ad load is 100k.
  • Animation is allowed in both the initial ad, and the expanded ad itself.
  • Any sound used must be user-initiated.

Pencil Ads (Sample)

  • 970x33 — pencil ad, 40k max size.
  • 970x350 — expanded ad. 100k max size.
  • Expand direction is down only, pushes down or overlays content.
  • Visible X CLOSE button to appear on right side of expanded ad.

Skin (Sample

  • 1600px wide 800px height (depends on image and file size limitations.)
  • 980px wide content area must be white.
  • Bottom of skin image needs to fade to #eeeee or be designed to be #eeeeee.
  • Max file size <=200k
  • JPG or GIF

Download the skin template (photoshop CS5)

Internet Advertising Board (IAB) Guidelines

The following specs apply to expandable rich media ads. Please consult your account executive for expansion direction as well as the full IAB Guidelines for more information before production.

Format Category Format (WxH) Max Initial Load File Size * Additional File Weight (Polite Download) Flash Specifics Audio Initiation Maximum Animation Length Controls Web Site Labeling & Other Items
Expandable/Retractable Units User-initiated Expandable Ads: See IAB Ad Unit Guidelines.
Landing Spots: Maximum width of 2X the initial ad size*
40 KB 80 KB 18 fps User Initiated (on click) Anything up to 15 seconds Control = "Close X"
Font = 16 pt
Location = On Edge of Original (non-expanded/expanded) unit
Feature = Enable Mouse-Off Retraction
Label = "Advertisement"
Font = 16 pt
User-initiated Retractable Ads: Maximum width of 600 pixels.
Landing Spots: See IAB Ad Unit Guidelines
Expansion:
3 seconds, if no user interaction
Up to 15 seconds within ad

*300x250 ads only need to expand to 500x250, and should be set expand left or right depending on the placement on the page. Please contact your account executive to determine direction

For full IAB Guidelines, click here to download the Excel Spreadsheet or visit IAB Online.

 

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