THE REPRODUCTIVE SYSTEM: Board & Brew
Two S.D. locals look to expand classic surf-sammy joint with five new locations
Posted Tuesday, November 6, 2012, 11:01AM
Surfers have known the joint for years—that post-session Beef Dip with Angus beef cooked in-house daily, molten with Swiss and jalapeños for a little Baja-style pants-kicking. Or The Board Master (aka Tom’s Choice), a turkey-roast beef thing with sweet-sour sauce—a real chin-dripper.
Board & Brew is a Del Mar classic, opened in 1979 by Tom Powers. And in recent years tentative expansion—to San Clemente and Carlsbad—has gone well. Now two SD locals are looking to blow up the concept. They’ll open a second, more ambitious version in Carlsbad (201 Oak Ave.), with plans for five SD locations over the next handful of years.
Partners Clayton Wheeler and Craig Applegate spent plenty of time working at local haunts like Olyo’s Pizza, Leucadia Pizza, Rimel’s Rotisserie and Zenbu. During college at University of Colorado, they were looking for a good concept to expand.
“We grew up with Board & Brew,” says Applegate. “Our goal is to spread the classic concept through San Diego.”
The 1,750 square-foot spot (1,250 inside, 500 outside) was built by Wang and Associates, with design handled by Teller Architects, which has designed a bunch of House of Blues locations. The new B&B will have a craft beer bar (eight local creations on rotation) with a backdrop of tiles made from recycled skateboards, plus a 500-foot patio, a roll-up garage door (tentative), and of course surf and skate videos. It’ll be decorated with 70s-era photos of the Carlsbad High surf team. And it’ll have all those toasted, messy sammies.
Next? Wheeler and Applegate are looking for their next spot further east in North County.
Do you like what you read? Subscribe to San Diego Magazine »