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Charitable SD FEBRUARY 4, 2013

Monday Morning Good News: February 4

Rady Children’s Hospital Rady Children’s Hospital-San Diego announced “The Campaign for Rady Children’s,” care for the sick and injured children of San Diego, had raised a grand total of $229,034,143 to care for the sick and injured children of San Diego. This total not only exceeded the original $220 million goal, it surpassed a second […]

Monday Morning Good News: February 4
Monday Morning Good News: February 4

Rady Children’s Hospital

Rady Children’s Hospital-San Diego announced “The Campaign for Rady Children’s,” care for the sick and injured children of San Diego, had raised a grand total of $229,034,143 to care for the sick and injured children of San Diego. This total not only exceeded the original $220 million goal, it surpassed a second goal to raise $5 million more by December 31, 2012. A wide range of support from a huge cross section of San Diego made the Campaign’s incredible success possible. Tracy and Trevor Hoffman were the honorary co-chairs of the Campaign.

The International Bipolar Foundation hosted a luncheon on Jan. 24 at the Estancia La Jolla. Informant Mark Whitacre, the 1990’s whistleblower in the Archer Daniels Midland price-fixing conspiracy was the guest speaker. Whitacre was the FBI’s key informant in the case against the company. The movie, “The Informant” starring Matt Damon is based on the real-life story of Whitacre, has bipolar disorder. Muffy Walker, founder and president of IBPF, greeted the guests and thanked them for their support.

Monday Morning Good News: February 4

Muffy Walker

Monday Morning Good News: February 4

Trevor Hoffman and Susan Taylor

The Beat Goes On, a social media campaign to raise money for Scripps heart care program, is happening at noon today. The campaign that has been going on for the past month, will end with a swim in a dunk tank by future Hall of Fame Major League Baseball pitcher Trevor Hoffman and event organizer Susan Taylor. If the goal of $50,000 in donations is met (minimum $10 each), Hoffman will see if he can dunk Taylor, dressed for the occasion in a human heart costume. If $100,000 is raised, Taylor will get a shot a dunking Hoffman.  Padres ‘broadcaster Bob Scanlan is the emcee for the noon event which will also include Scripps employees who’ve donated to the cause, and a chance at dunking Scripps President and CEO Chris Van Gorder. Click here to make a donation »

The 28th Annual YMCA Living The Dream Award  Breakfast was held on Jan. 18 at the Town and Country Resort. The event honored the life and work of Dr. Martin Luther King, Jr., was hosted by the Jackie Robinson Family YMCA. The Reverend Dr. Otis Moss, Jr., pastor emeritus at Cleveland’s Olivet Institutional Baptist Church, was the Keynote Speaker. Moss is a member of the White House Advisory Council on Faith-Based and Neighborhood Partnerships. He worked with both Martin Luther King, Jr. and Martin Luther King, Sr.

Words Alive is launching a Family Literacy Program in 2013 which will support parents in the crucial role of teaching their children about language and literacy development, as well as providing them with the tools – books and activities – that will help them engage their child in early reading activities … Hearts, Hats and Heels, a Valentine’s Luncheon benefiting Kids Korps USA is being held on Feb. 6 at the Rancho Santa Fe Country Club.

American Heart Association’s 10th Anniversary Go Red For Women Luncheon is being held on Feb. 8 at the Hilton La Jolla Torrey Pines. The Official National Wear Red Day Lighting Ceremony/Go Red For Women Campaign kick-off was held on Jan. 31 at UC San Diego Sulpizio Cardiovascular Center, the major sponsor of this year’s luncheon. Fashions by Zandra Rhodes will be presented.

Monday Morning Good News: February 4

Tristan Prettyman

A fundraiser benefiting ALS Research (Lou Gehrig’s disease) was held on Jan. 19 at the Hyatt Regency La Jolla Aventine. “Flying for a Cure – Reach New Heights to Cure ALS” featured a concert honoring retired Captain John Constans and his personal battle with ALS. The theme was created based on Constans’ 30 year career as a Navy, PSA and US Airways pilot. The evening led off with the Paul Cannon Band and featuring an exclusive performance by internationally acclaimed musician and San Diego native Tristan Prettyman and raised $90,000 for ALS Research.

Rolling Readers has received funding to expand its programs to help low-income, at-risk children enjoy reading and will start at Felicita Elementary School. “We’re looking forward to our expansion into the North County and inspiring at-risk students to love reading, said Theresa Tolentino, Program Director for Rolling Readers … The Downtown San Diego Partnership received an $1,800 contribution from American West Community Bank to support the Movin’ Home Program. American West understands our need to seek opportunities to assist organizations who are doing important work in San Diego,” said Steve Espino, Senior Vice President/Market Manager for AmericanWest.

Monday Morning Good News: July 22

Joyce Glazer

Voices for Children has received several gifts and grants totaling $210,000 to support foster child advocacy in San Diego. The grantors are the San Diego County Board of Supervisors, Walmart Foundation’s California State Giving Council, McCarthy Family Foundation, Samuel and Katherine French Fund, In-N-Out Burger Foundation, Bank of America Charitable Foundation, and the Highland Street Foundation. Allof these funds support “Serve Every Child” vision to expand its CASA Program, through which it empowers volunteer advocates to help the Court determine and implement decisions that are in the best interest of the foster children they represent.

Please send items of interest to Joyce Glazer at [email protected].

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Charitable SD MAY 27, 2026

The Princess Project Dresses Local Prom-Goers for Success

The 24-year-old nonprofit helps teens celebrate the milestone while promoting fashion sustainability

The Princess Project Dresses Local Prom-Goers for Success

Prom is a rite of passage for high schoolers, but a flashy new dress can cost hundreds of dollars. The Princess Project helps girls cut costs while promoting fashion sustainability. The nonprofit collects new and gently used formal dresses and accessories throughout the year, then when prom season rolls around, launches pop-up boutiques where girls can shop for their dream dress at no cost. The only criteria is they have to be a high school student who’s going to prom. 

The Princess Project started in San Francisco in 2002 with a small dress drive. The movement grew exponentially over the years, and expanded to San Diego in 2008. Today, it’s headquartered at Parkway Plaza in El Cajon and has chapters in San Francisco, Silicon Valley, and Sonoma. 

San Diego nonprofit thrift store Sharia's Closet in College Area featuring founder Shamine Linton

“We really want to celebrate teens, make them feel good about themselves, and save them some money because it costs a lot to go to prom. This is one way that we can help alleviate the cost,” says Karen Martin-Spellerberg, corporate board chairman and head of the San Diego chapter. “There’s no financial requirement to come get a dress with us because we are all about everybody being equal and having the same opportunity.” 

The experience is more than just picking out a dress, says Martin-Spellerberg. The Princess Project works to create a bubble of inclusiveness and confidence, where all shapes and sizes are celebrated, and all comments are positive.

Courtesy of the Princess Project

In the months leading up to prom season, teens can book an hour-long appointment at the Parkway Plaza location to try on dresses and accessories, which they get to keep. Volunteers act as personal shoppers, curating an experience unique to each kid. This year, the Princess Projects also brought dresses to eight library branches throughout San Diego County to reach girls who couldn’t make it to the main event. 

Because the Princess Project relies on donations, they often do not receive enough dresses in “fringe sizes” (00-2 and 14 and up), so they hold fundraising events to purchase new dresses in those specific sizes to maintain an inclusive range. Its signature $5 Dress Sale Fundraiser event will take place on May 30-31 at Parkway Plaza, where non-prom dresses (cocktail, casual, business) donated throughout the year are sold for a minimum $5 donation per dress. All proceeds from this fundraiser are used to purchase the understocked sizes. 

“We’ve got dress drop off sites throughout San Diego County and people sometimes will donate dresses that are non-prom—sometimes they’re cocktail, casual, summer, business. So, what happens is when we are done with the season, we flip our dress store and we put out all of the non-prom dresses,” says Martin-Spellerberg. “People can come shop and get as many dresses as they want and 100 percent of the proceeds go toward us purchasing dresses in the sizes we don’t have enough of.” 

The Princess Project also relies heavily on volunteers, including teen ambassadors, the latter who meet monthly, help organize the store, work outreach tables, and host a fashion show to help spread the word to their fellow students that the dresses are premium-quality and “ready to wear, beautiful and amazing.” 

“It’s all about kindness and making kids feel good about themselves,” says Martin-Spellerberg.

Sarah Sapeda

About Sarah Sapeda

Sarah Sapeda is San Diego Magazine’s Custom Content Editor. In her 15 years in San Diego journalism, she has covered charitable events, health care, education, crime, current events, and more.

Charitable SD MAY 26, 2026

5 Charitable Events to Attend this June

Here’s where to celebrate, connect, give back, and make a difference this month

5 Charitable Events to Attend this June

June 4: St. Germaine Children’s Charity Star Bright Awards Dinner

St. Germaine Children’s Charity will host its annual grant awards dinner at the Museum of Contemporary Art San Diego. The grant funds that will be donated to local agencies that work to end child abuse were raised at various St. Germaine Children’s Charity fundraisers and events throughout the year. 

June 6: Senior Prom: Forever Young

Help San Diego seniors age gracefully at Senior Prom: Forever Young, a fundraiser for Meals on Wheels San Diego County. The retro school dance-themed gala at the Kona Kai San Diego Resort will help the nonprofit continue to deliver daily nutritious meals and friendly visits to local seniors.

June 12-14: Walk Against Human Trafficking

San Diego nonprofit GenerateHope and international charity Freedom Challenge will host a 45-mile, three-day walk from Oceanside to Coronado to help combat human trafficking. Funds raised will go toward Freedom Challenge’s work around the world and GenerateHope’s local programs that serve survivors of sex trafficking. 

June 13: Wildcoast’s Baja Bash 

Roughly 300 guests will gather at a private residence in Solana Beach for bites prepared by San Diego’s top sustainable chefs, along with fine wine, craft beer, and small batch mezcal and tequila to support coastal conservation in the U.S. and Mexico. Funds raised at Wildcoast’s Baja Bash will help expand its programs in 2026 and beyond.

June 20: CYAC Battle of the Badges

Local law enforcement, first responders, and military personnel will face off in a boxing match aboard the USS Midway Museum to raise money for the Community Youth Athletic Center. Now in its 21st year, the Battle of the Badges supports CYAC’s boxing programs for underprivileged youth.

Sarah Sapeda

About Sarah Sapeda

Sarah Sapeda is San Diego Magazine’s Custom Content Editor. In her 15 years in San Diego journalism, she has covered charitable events, health care, education, crime, current events, and more.

Charitable SD APRIL 23, 2026

Helping Former Foster Youth Find Success with Walden Family Services

The 50-year-old nonprofit provides transitional housing and financial literacy services to youth leaving the system

Helping Former Foster Youth Find Success with Walden Family Services

For young adults transitioning out of foster care, housing instability is often among the greatest challenges they face. This, along with underemployment or unemployment and a sudden lack of support and resources, significantly increases the likelihood that they will ultimately slip through the cracks. 

Walden Family Services, a 50-year-old nonprofit that helps find stable, supportive home environments for local youth in foster care, is addressing the problem head-on through transitional housing programs that integrate financial literacy, case management, and life-skills development to help young adults learn how to live independently

“It was pretty much a foster care to homelessness pipeline—or prison,” says Teresa Stivers, Walden Family Services CEO. In response, Walden Family Services launched an initiative called Independent Futures to help clients between 18 and 21 acclimate to their newfound independence. There’s also an extended care program for those ages 22 to 24. 

Clients are provided furnished housing, food, and job training, and learn basic life skills, like how to cook and grocery shop, save money, pay bills, and budget. They pay rent that’s deposited into a savings account and matched by Walden Family Services. Clients are also required to work, attend school, or do a combination of both for 40 hours a week. 

Courtesy of Walden Family Services

Roughly 90 percent of existing clients live in safe, sustainable housing, 83 percent maintain stable employment, and 83 percent leave the program with significant savings.   

“There’s a reason why every young person in this country can be on their parents’ health benefits until 26. Research shows that’s about how long it takes for someone to fully take off—and that’s for somebody who grew up with their parents and maybe went to college,” says Stivers. “As you can imagine, it’s more difficult for someone who went from family to family, school to school, exiting at 18 without a diploma.” 

San Diego nonprofit Home Start which has volunteers providing services to victims of domestic violence and family trauma

The program’s success stories exemplify its impact, Stivers says. Clients have gone on to become entrepreneurs, advocates, scholars, and loving parents who break the cycle of child abuse and neglect. Many also want to give back and help other kids in the foster care system. Walden Family Services is working to develop an alumni program and build a mentoring component into its transitional program. 

“We’ve done all kinds of peer mentoring, peer therapy, and have a lot of staff members who grew up in our program or have lived experience, and it’s been really impactful. So now we want to formalize that program for our alumni and give our graduates an opportunity to help other folks,” Stivers says. 

Courtesy of Walden Family Services

Walden is also looking ahead, focusing on expanding housing partnerships, strengthening prevention efforts, and increasing community involvement to meet growing demand. However, rising housing costs and funding constraints are taking their toll on nonprofits like Walden Family Services. 

“It’s challenging for all of us,” Stivers says. “We are all still trying to provide the best care that we can with the limited dollars.”  

Those considering ways to help can make a monetary donation to the organization or attend a fundraising event like the Walden Family Services’ “There’s No Place Like Home” gala on April 30 at The Thursday Club. The organization is currently looking for volunteers to host activities or training sessions for clients, help out in the office, serve on the board, or participate in holiday drives. If you’re a local property owner, they’re also looking for partnerships with those willing to rent reasonably priced apartments to their clients. 

“There are so many things that people can do to make an investment in their community,” Stivers says. “Many people don’t realize that there are children in their own backyard who are going hungry, who are sad and scared and lonely, and that they can make a difference. We hope that people will do that so we can all benefit.”  

Sarah Sapeda

About Sarah Sapeda

Sarah Sapeda is San Diego Magazine’s Custom Content Editor. In her 15 years in San Diego journalism, she has covered charitable events, health care, education, crime, current events, and more.

Studio S FEBRUARY 26, 2026

Chef Aidan Owens Thinks Your Fish is Boring

The 29-year-old culinary director at Herb & Sea is making seafood sexy (and approachable) again

Implementing a farm-to-table model hardly deserves acknowledgement these days. It’s not a stretch. It’s not innovative. “It’s the bare f**king minimum,” says Herb & Sea‘s executive chef Aidan Owens.  

When I arrive at the Encinitas restaurant, I’m ready to talk sustainability, farm-to-table stuff, with Owens. “Did you see the chin on that?” he says of the extra big jiggly chin on the sheephead that just arrived with the day’s fresh catch. I did. It was Jay Leno adjacent.

I learn quickly that he somehow oozes both charm and stone-cold honesty. Maybe he could construct a new dish with chin goo, like he did when he had a bunch of tuna scraps and voila’d it into a smooth and crowd-pleasing ‘nduja. “I want to know what’s in there,” he says.    

Courtesy of Herb & Sea

The instinct to look closer, to dig into what others might discard, says a lot about the chef’s approach. I guide him back to our topic, but he has something else on his mind. “We’re overcomplicating food—what happened to just cooking good food and having fun with it?”

Owens grew up on a farm in Byron Bay, Australia, where sustainability wasn’t a concept you chat about so much as a way of life. Think dirt roads, backyard chickens, pulling vegetables straight from the ground, and a mother who believed that if you couldn’t pronounce the ingredients on a package, you shouldn’t eat what was inside.

Food wasn’t precious or performative. Making it was what you did because you were hungry and that’s still what inspires Owens today. “I like to cook good food because I like to eat good food,” he says.

His approach to sustainability at Herb & Sea began so naturally that it felt just like instinct. “I was just like, ‘Let’s order food from the people who live and work here,’” he says.

Courtesy of Herb & Sea

And why wouldn’t he when lives in San Diego? Cities all over the world vie for our goods. Our tuna is sent overseas. Our spiny lobsters hit dinner plates in China and Japan. Not to mention California’s producing a third of the country’s vegetables and three-quarters of its fruits and nuts. 

“Why would we outsource when it’s all here?” Owens asks.

Sustainability, in this context, is about cooking what exists in abundance, nearby, right now. “I love the local fish here. It’s f**king delicious and San Diego citrus, I mean, it is so f**ing good,” he says.

Instead of importing ingredients, Owens also looks for nearby alternatives. “You can find really cool things in the local waters,” he says, pointing out that stingray cheeks taste similar to scallops.

Courtesy of Herb & Sea

Whatever he finds in that sheephead chin might just be the next substitute for marrow. But to make this work, it means getting diners amped up about the slightly unfamiliar. 

Tasting menus, where diners are completely in his hands, become an opportunity to gently push boundaries. “I’ll serve mackerel, because people think they hate it,” Owens says, noting that the abundant local fish can have some fishiness. “But when it’s fresh, it’s arguably one of the best fish in the ocean.”

He also tweaks the language on the menu so people might feel more compelled to give dishes a try without preconceived notions. He might use “lengua” instead of “tongue.” “Whelk” instead of “snail.” When he puts “stingray throat” on the menu, he disarmingly calls it “skate.” 

To reduce waste, scraps aren’t always discarded but rather turned into something new. Sometimes they’re smoked, cured or fermented. Apples going bad turn into apple ponzu. Lemons turn to marmalade, which stretches their usefulness far beyond peak season. “And it’s super tasty on our pizza,” he says.

What makes the food even richer, is the relationships he’s built with farmers. Though it didn’t always feel natural, Owens sought personal connection first. He recalls approaching a fisherman at the Tuna Harbor Dockside Market. “I was awkward,” he says. “I went up to him and said, ‘I like your fish.’”

Owen’s is now so close to his suppliers—like fishermen Ryan Sebo and Joe Daly—that he gets texted pictures of fresh catches right as they flop on the boat. The messages always ask if he wants first dibs. “I say yes to a lot of fish,” Owens says, noting that Herb & Sea can go through 2,000 pounds of seafood a week.

Courtesy of Herb & Sea

The next evolution of sustainability, in his view, will be chefs working directly with producers such as his alliance with Sebo, cutting out middlemen and purveyors where possible. “It will put more money in the pockets of the people doing the work,” he says.

It will mean that chefs can’t just know their local farmers and producers, but they’ll choose to work with the ones who have the best practices. Dining and sustainability will become much less about the final plate. “It will be more about the impact that plate has on the Earth,” he says.  

Ultimately, he believes sustainability doesn’t need to be loud. It doesn’t need hashtags. It just needs to be honest.

“We aren’t saving lives. We’re feeding people good food,” he says.

And yet, in feeding people well—simply, thoughtfully, responsibly—something meaningful happens. Guests leave satisfied. Ingredients are respected. Local ecosystems are supported and food returns to what it has always been at its core: nourishment, pleasure, and a quiet reflection of the place it comes from.

No buzzwords required.

Charitable SD APRIL 22, 2026

Photos: U-GO San Diego Wine Dinner

The annual fundraiser helped provide university scholarships for women in low-income countries

Photos: U-GO San Diego Wine Dinner

On April 11, San Diego–based nonprofit U-GO hosted a fundraiser at Cucina 2051 in Carlsbad to support women in low-income countries pursuing higher education. The U-GO San Diego Wine Dinner raised money to fund university scholarships for young women from underserved communities around the world.

Photo Credit: Madilynn Saige Photo

Sarah Sapeda

About Sarah Sapeda

Sarah Sapeda is San Diego Magazine’s Custom Content Editor. In her 15 years in San Diego journalism, she has covered charitable events, health care, education, crime, current events, and more.

Charitable SD APRIL 22, 2026

The Local Nonprofit Making Essentials Accessible For All

Water and Kindness provides unhoused San Diegans with water, clothing, and community

The Local Nonprofit Making Essentials Accessible For All

Clean drinking water is essential. But for San Diegans who are unhoused, access to portable water isn’t always guaranteed. Water and Kindness has distributed more than 3,000 reusable water bottles—each with a custom-printed label with information on local food pantries, and resources for clothing and other necessities. Water and Kindness also operates a pop-up “free store” and hosts monthly clothing swaps (note that clothing donations are not accepted in advance). 

The nonprofit depends on a mutual aid network and volunteers like Kathryn Cox to reach as many people as possible. Here, Cox shares what she loves about volunteering for Water and Kindness and how the organization is helping build community. 

What made you want to volunteer with Water and Kindness? 

My partner has known Jess [Stephens, Water and Kindness founder,] for decades. We were out at a cycling event and were catching up, and she mentioned that she had started this nonprofit about distributing water and clothing. I had just cleaned out my closet and had been trying to figure out what to do with all these clothes and I had already been handing out water on hot days in my neighborhood. Jess said she’d planned to start doing a free store clothing swap. I had three bags full of clothes that I brought to the first clothing swap, and I’ve been at every clothing swap since. 

What do your volunteer duties entail? 

I probably do a little more than most people just because I have taken on a bigger role and do grant work, but that’s not the fun stuff that other volunteers would probably want to jump in on. The biggest things that we have are our three water distribution locations where people can pick up a case of water with information about food pantries and their weekly schedules. And then what I do, the clothing swap, which is the last Saturday of every month, and we have a free store every Saturday that has hygiene supplies, diapers, baby formula, first aid stuff, and blankets. 

Courtesy of Water and Kindness

What do you like best about volunteering? 

Getting to know people. I’m an introvert, but once you start to get comfortable in the space, it’s fun to help people find stuff that helps them. For instance, I’ve randomly found pieces of clothing that I could tell would look amazing on somebody—I work in retail so I don’t know if that’s the part of me that likes people to get new stuff and be happy about it. Like there was an older guy with a walker who came in with a friend and it was a cool jacket. He was stoked afterwards and his friend was hyping him up the whole time. Another person was excited that they found a pair of boots, but they were in black pants and like a black spaghetti tank top. We had this really cool blazer with embroidery on it and kind of a Stevie Nicks vibe, and a leather cowboy hat, too. I was like, This would look so cool on them. They put it on, and were like, “I didn’t know I could look this good.” It’s such a cool experience. 

What’s the biggest challenge you face? 

Getting the word out. On some of the clothing swap days we have a community fair with other organizations or community partners who come in and have tables with their information. And sometimes we’ll get a lot more donations and we don’t always have as many people to shop all of those clothes.

Can you describe your favorite or most memorable experience while volunteering?  

There’s one specific person who stood out because he came in and was really excited that we had clothes because what he had in his bag was all that he had. I got to pull some clothes, and his style was not my style, but I got a feel for it. I picked up this white pair of jeans that were embroidered on the butt with studs and stuff, and I held them up and he was like, “How did you know?” And then he got this pink zip-up hoodie and some other shirt. He went into the bathroom to change into the new outfit and came out and was so excited. He showed off everything and did spins. 

Any advice for someone considering volunteering as a way to give back? 

Community support is super needed right now. Building community is hopefully going to make things a little bit easier as time goes on. But beyond that, I don’t like doing things that are new, so, I very much understand any hesitation with that. If there is somebody who’s interested but still nervous, they could message us on Instagram and ask for a little extra support. I know the people with anxiety probably feel more comfortable knowing ahead of time that things are going to be okay. Volunteers have amazing hearts and some great personalities. It’s a great community where you can make good friends and enjoy giving back.

*Responses edited for length and clarity.

Sarah Sapeda

About Sarah Sapeda

Sarah Sapeda is San Diego Magazine’s Custom Content Editor. In her 15 years in San Diego journalism, she has covered charitable events, health care, education, crime, current events, and more.

Partner Content FEBRUARY 16, 2026

Torch Heroes: Why San Diego’s Most Trusted Businesses Win by Doing the Right Thing

In a world overflowing with shortcuts, marketing fluff, and “good enough,” there are still companies that choose a different answer. And in San Diego, there are plenty of them.

Torch Heroes: Why San Diego’s Most Trusted Businesses Win by Doing the Right Thing

In a world overflowing with shortcuts, marketing fluff, and “good enough,” there are still companies that choose a different answer.

Integrity guides how they show up every day. They make hard decisions, hold themselves accountable, and build trust the old-fashioned way, one action at a time. At the Better Business Bureau, we call these businesses Torch Heroes: leaders who demonstrate that ethical leadership strengthens businesses and drives long-term success.

And in San Diego, there are plenty of them.

Take House Collective Marketing Solutions, a Carlsbad-based digital agency that won the 2025 Torch Award for Ethics for its people-first approach to marketing. Instead of pushing flashy campaigns, the team often takes a step back to make sure clients’ foundations are strong before going big. Their philosophy? Truth over transaction builds partnerships that last.

Or look at Young Black & N’ Business, where integrity shows up through community action. When a local school lost art funding, founder Roosevelt Williams III and his team stepped in with workshops, mentorship, and hands-on support to help restore creative opportunity. That kind of engagement reflects ethical leadership rooted in real impact.

And in Vista, Lotus Sustainables carried its commitment to ethics all the way to the product line. After discovering defects in a shipment of eco-friendly products, the company issued full refunds and redesigned its offerings at its own expense, a choice that shaped its identity and reinforced to customers that ethics guide every decision.

In North County, Greenway Landscape Design & Build brings integrity into everyday service. When a client’s glass was damaged, likely not by their crew, owner Scott Lawn chose responsibility over blame and covered the repair personally. For Greenway, doing the right thing serves as a north star, guiding every interaction through transparent pricing, accountable partnerships, proactive communication, and follow-through long after the job is done.

Other honorees include At Your Home Familycare, whose leadership turned down a lucrative state contract during the pandemic to protect vulnerable clients and staff, and Bill Howe Family of Companies, where hiring practices, training, and service centers around shared values, every day, on every call.

What connects these diverse businesses, from marketing to nonprofit support to home services, isn’t size, industry, or revenue. It’s something deeper: a commitment to trust as a business strategy.

In San Diego’s competitive marketplace, that trust gives companies an edge. Clients invest in relationships. They refer friends. They stay loyal when others fade.

As one Torch Award winner puts it, integrity isn’t a section in the employee handbook. It’s the operating system of the company,  the invisible code that determines every choice, every day.

And that’s exactly the point of the BBB Torch Awards for Ethics: to spotlight companies that dispel the myth that ethics and success are at odds. These businesses show that when leaders choose honesty, fairness, and accountability, especially when it’s hard, they build brands that matter.

At BBB, we see nominations come in from clients, employees, and business partners who have witnessed ethical leadership up close. These submissions aren’t polished promotions. They’re stories of moments when a company chose people over profit, clarity over confusion, and trust over convenience.

The nomination window for the 2026 Torch Awards for Ethics is open through March 31, 2026, and there are more Torch Heroes waiting to be recognized.

Who comes to mind in San Diego’s business community?

  • A vendor who always delivers — and always explains why.
  • A competitor who chooses the high road even when shortcuts tempt.
  • A team within your own company whose day-in, day-out choices reflect deep character.

And yes, businesses can nominate themselves. We encourage it. If you’ve built your business on principles rather than buzzwords, we want to hear your story.

Because in a world full of noise, integrity still deserves the spotlight, and San Diego is full of stories worth telling. Nominate your hero now

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