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Food & Drink MAY 15, 2013

Local Bounty: May 15

Sugar & Scribe's Irish Imports

Local Bounty: May 15

I just love what Maeve Schultz has built at her little bakery Sugar & Scribe on Garnet Ave. in Pacific Beach. The place is overflowing with the most delicious house-baked pastries and baked treats and she’s veering into savory territory with one of the best beef stews I’ve ever tasted (she’s promised to teach me how she makes it).

That’s not enough, though. With Maeve’s Irish roots and a pronounced Irish theme running through Sugar & Scribe, it was inevitable that she’d import some Irish favorites for customers (and her mother Mary Margaret) to enjoy. I’ve selected just a few to highlight, but when you go (and you should), look for items in glass display jars with black labels (like irresistible Irish Butter Toffees and Irish licorice), as well as random products like Tayto Chips, Odlums Brown Bread Mix, and Lucozade Orange Energy Drink. She’ll be bringing in more items—cookies, flours, etc.—in the coming months.

Local Bounty: May 15

Irish Jams

Preserves

With this visit, there were only two types of preserves on the shelves so far (more are expected shortly), but they’re divine. The first is Fruitfield’s “Little Chip” No Peel, a lovely peel-free orange marmalade ($6.99). This is just perfect with Maeve’s raisin scones and will be wonderful as a glaze for chicken and pork, especially since I don’t have to worry about the peel burning. She’ll be getting in their lemon marmalade soon. The other is a small-batch, hand-made gooseberry preserve by Abbey Farm ($7.99). Sweet and tart, it’s lovely with Maeve’s apricot scones. The scones are $3.89 for a four pack.

Local Bounty: May 15

Crunchie Bars

Crunchie Bars

These Cadbury mini sweets are a favorite—perhaps the favorite—of Mary Margaret, so of course Maeve has plenty on hand now for 75 cents a piece. Maeve says they’re the most popular candy bar in Ireland and why not? Who wouldn’t become addicted to these milk-chocolate covered honeycomb toffee bars? (Shush, don’t tell the Irish that these are British.)

Local Bounty: May 15

Tea Biscuits

Tea Biscuits

I’m always looking for something to accompany my afternoon tea and these tea biscuits, or cookies, from Boland’s in Dublin, hit the spot. There are two varieties, both with marshmallow, which Maeve says the Irish adore. The first is Coconut Creams, a crumbly graham cracker cookie topped with coconut-covered marshmallow. The second is the Kimberley, a mild ginger cookie sandwiching a chewy marshmallow filling. A whopping 35 cents each.

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Food & Drink MAY 27, 2026

Infusion Lab Brings Coffee, Culture, and Design to PB

The specialty coffee and dessert shop will open in late June to early July

Infusion Lab Brings Coffee, Culture, and Design to PB

Hospitality-centric businesses are starting to work smarter, not harder. Some are leaning into experiential concepts, like Harland Brewing’s golf course taproom. Some are joining up with other businesses to share space and costs, like Scoopy Scoopy. Then there’s the multi-hyphenate approach, using food and drink as a jumping-off point for bigger aspirations—like Infusion Lab, a specialty dessert and coffee shop opening in Pacific Beach this summer.

The name is strategically vague, explains co-founder and finance director Baran Aydin. Initially, the space will offer a menu of specialty coffee—traditional espresso-based drinks, plus matcha and signature ube beverages alongside breakfast, lunch sammies and desserts like cookies made in-house and European-inspired desserts.

Aydin and co-founder/coffee director Aselin Bay plan to expand into a lifestyle brand with streetwear-inspired merch—shirts, hats, bags, socks, and more that are “designed to reflect the lifestyle and culture behind Infusion Lab,” he explains. 

“The goal is to create a space where people can work, socialize, create content, and become part of a growing community,” says Aydin. 

Pacific Beach is growing, with major residential expansions like AVA Pacific Beach adding units to a market that’s tightened nearly 30 percent over the last year, according to the Whissel Beer Group real estate team. Currently, there are fewer than 20 coffee shops in Pacific Beach for a population of around 41,000—plus 10,000 to 20,000 more people visiting during summer and weekends. 

Infusion Labs’ design is elemental white-and-maroon, with line drawing art. Their space, next to the now-closed Copper Top Coffee & Donuts, will feature some Chesterfield-style seating (deep button sofas) and a dedicated social media area. 

Holy Matcha may have helped start the “camera eats first” coffee shop experience with its explosive pink floral wall backdrop, but between Saya Brasserie’s entire social media-centric business strategy, S3 Coffee Bar’s over-the-top coffee concoctions, and Infusion Labs’ online oasis, it seems San Diego coffee shops are still making sure they feed your body and your follower count. 

Infusion Lab opens at 4638 Mission Blvd. in Pacific Beach in late June or early July. 

San Diego Restaurant News & Food Events

Sungold Point Family Diner Soft Opens in Bird Rock

The owners behind Hermosa Surf in Bird Rock soft-launched their new cafe, Sungold Point—right next door at 5632 La Jolla Blvd. It’s a modern take on an old-school diner, explains Stirling, with seating for around 35 people and lots of pink, burgundy, turquoise, checkerboard, and terrazzo to feast your eyes on. Owners Stirling and Benny Walter designed the breakfast and lunch menu to use organic ingredients whenever possible and make everything from scratch, including breakfast sandwiches, salads, bowls, and a full espresso menu. 

Courtesy of La Valencia

Beth’s Bites

  • San Diego classic La Valencia Hotel is hitting 100 years. Dubbed the Pink Lady for her antacid-colored blush exterior, the hotel kicks off centennial celebrations on May 28 with the launch of 1926 Social Club, a Roaring Twenties-themed weekly event on the Med Patio each Thursday from 5:30 to 8:30 p.m. Expect Prohibition-era cocktails (always felt like an oxymoron to me, but I guess cocktails were being sipped behind well-placed walls), plus a limited-time Centennial prix-fixe menu for two by executive chef Ernest Lopez.
  • When does Chef Aidan Owens sleep? On top of being the culinary director for Herb & Wood and Herb & Sea, he appears on the new Survivor-meets-Iron Chef series Chopped: Castaways, which premiered on the Food Network on May 12. Owens is competing for a $100,000 prize through physical and cooking challenges against 11 other chefs on a remote island, and with judges Marcus Samuelsson, Gabe Bertaccini, and Maneet Chauhan at the head of the table. This might be the show that actually gets me to watch reality TV. 
  • Anyone of a certain age who grew up in San Diego has probably spent at least an afternoon or two in El Cajon’s Parkway Bowl, sucking down soda and crushing nachos between gutter balls. The dated destination finally got a long-overdue facelift and reopened earlier this week—with 68 redone bowling lanes and the new Parkway Social restaurant which boasts a full bar, axe throwing, and golf simulators. Twenty more refreshed bowling lanes are on the way, plus pool tables—but based on the first pictures, it’s about to regain its title as the de facto destination for kid’s birthdays and Friday night family fun.

Beth Demmon

About Beth Demmon

Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.

Food & Drink MARCH 2, 2026

A New Taquería Puts the Spotlight on Sonoran Cuisine

The fast-casual shop focuses on the region’s two specialties: grilled meat and thin flour tortillas

A New Taquería Puts the Spotlight on Sonoran Cuisine

Americans often have our own regional cuisine preferences—for instance, I tend to go for Carolina-style whole hog barbecue over Texas brisket (but certainly wouldn’t kick a Kansas City burnt end out of bed, either). So why is it when it comes to Mexican food, we’re occasionally guilty of lumping the entire country’s cuisine under one broad brush?

There’s far more to Mexican cuisine than tamales, pozole, and chilaquiles—Oaxaca is as famous for its seven moles as Baja California is for the Ensenada-style fish taco. And when it comes to Sonora, the northwestern Mexican state bordering Arizona and New Mexico features plenty of cattle ranches and wheat fields, giving the region its signature ranchero grilling culture and paper-thin flour tortillas. San Diego is about to get a taste of the fire-grilled flavors, when TacoNora opens in Pacific Beach on Saturday, March 7.

Food from San Diego's best taco shops including Cocina de Barrio

Renata Vázquez, founder of Tyche Food & Beverage Consulting and cofounder of TacoNora, says it’s the first location for the family-owned brand (although the ownership group operates four other taquerías in Sonora under a different name), and they are already actively looking to open more locations in North County and Arizona. But Pacific Beach felt like a good place to start for the grill-forward, fast-casual concept. 

Courtesy of TacoNora

“Guests start by choosing their protein,” she explains, pointing to options like asada, pork belly, chicken made with a house seasoning mix, trompo-style ribeye or sirloin steak, or grilled Anaheim chiles. Then they can choose if they want it as a regular taco, lorenza (an open-faced, crispy taco), caramelo (a Sonoran specialty where carne asada and melted cheese are sandwiched between two crispy flour tortillas), costra (a “crust” of caramelized cheese wrapped around the chosen filling), a Sonoran-style burrito, or TacoNora’s signature taco pizza. 

“Each format highlights the tortilla and the grill differently, but the meat remains the focus,” Vázquez explains.

TacoNora will also offer housemade guacamole, beans slow-cooked with pork fat and red chile, and a salsa bar with 10 different housemade salsas. The entire experience is meant to be interactive, customizable, and something new, but still unfussy. “We wanted to create a concept where the quality of the meat speaks first, the tortilla supports it, and everything else enhances it—without overcomplicating the experience,” she says. “Sonoran food deserves a voice in San Diego.”

TacoNora opens Saturday, March 7 at 956 Garnet Avenue.

Courtesy of Tip Top Meats

San Diego Restaurant News & Food Events

Tip Top Meats Is Back In Biz

Tip Top Meats, the iconic European deli and market that closed in 2024, officially soft re-opened at 6118 Paseo Del Norte in Carlsbad, bringing back its famous meats and Old World sundries. While the team and family may have decades of experience under their belts, it’s still a new era, so give ‘em some grace during the soft opening as they get their feet (and meat) under them once more. Open 7 a.m. to 8 p.m. daily. 

Courtesy of Rancho Valencia Resort & Spa

Beth’s Bites

  • ‘Tis the season for Irish whiskey. The Library at Fairmont Grand Del Mar is certainly one of the toniest spots in town to imbibe some high-end options. On March 10 at 6 p.m., the speakeasy will host a guided tasting of Jameson, Redbreast, and Midleton whiskeys, explaining the nuances and history of the spirit. (And yes, you should practice your pronunciation of “Sláinte!” ahead of time.)
  • As far as chef collabs go, Rancho Valencia Resort & Spa’s Chef Series dinners are some of the best of the best. On Thursday, March 19, chef Roberto Alcocer of Michelin-starred Valle in Oceanside is heading to the culinary garden for a four-course prix fixe meal. Before dinner, guests will enjoy a welcome hour starting at 6 p.m., where they can sip on signature Valle cocktails and curated wine offerings. 
  • Liberty Public Market is turning double-digits this March, and yes, that makes me feel a little old. But the Point Loma market has plenty of events for the young at heart lined up for the 10th anniversary weekend, including tons of live music, beer tastings, food specials, and more. It all takes off March 21 and 22, so strap on your party shoes and boogie on down to grab a bite or two for the big 1-0.

Listen Now: The Latest in San Diego’s Food and Drink Scene

Have breaking news, exciting scoops, or great stories about new San Diego restaurants or the city’s food scene? Send your pitches to [email protected].

Beth Demmon

About Beth Demmon

Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.

Food & Drink DECEMBER 15, 2025

Pizza Cassette Brings NY-Meets-Italian Pizza To PB

The permanent pop-up at The Gärten will open its second location in early 2026

Pizza Cassette Brings NY-Meets-Italian Pizza To PB

What do UNESCO and Michaelagelo (the Teenage Mutant Ninja Turtle, not the artist) have in common?

Answer: They both know that pizza is pretty special.

San Diego restaurant A.R. Valentien offering a Christmas Dinner special in 2025

So does James “Jimmy” Terwilliger. He’s been slinging wood-fired, scratch-made pizzas as Pizza Cassette since 2022. But his pizza life started during his teenage years in upstate New York, where he delivered pies until working his way up to actually making them. I could name every stop on the long, long pizza-making journey that led him to opening a permanent pop-up at The Gärten in Bay Park in 2022, but here are some highlights: Ciro’s Pizzeria & Beerhouse in Pacific Beach, Catania and Wheat & Water in La Jolla, Biga in Downtown, and as a pizza consultant at Buona Forchetta. 

So, yeah. This guy knows how to make really good pizza. 

James “Jimmy” Terwilliger, owner of San Diego pizza restaurant Cassette Pizza opening in Pacific Beach in 2026

As the only permanent food vendor at The Gärten for the past three years, Terwilliger’s unique New York-meets-Italian-style pizza has gained a bit of a cult following.

“Things have gone in an amazingly positive direction here,” he says. “We’ve been busier than I ever could have imagined.” So busy, in fact, that he’s been searching for a brick-and-mortar space to open a second location. But it needed to meet some specific criteria: it had to be both bigger than a tent and (crucially) have walls and a roof. 

After nearly two years of searching, he found it. Pizza Cassette will open at 1459 Garnet Avenue in Pacific Beach sometime in the first few months of 2026. Terwilliger’s approach will remain much the same, incorporating his fine-dining experience with a commitment to scratch cooking.

“We make every single thing, besides the salami and the cheese, from scratch,” he says. “We’re grinding our own sausage. We’re grinding our own meat for meatballs. We’re butchering and brining and roasting the pastrami ourselves.”

Oven-baked San Diego pizza from Cassette Pizza opening in Pacific Beach in 2026
Courtesy of Pizza Cassette

The biggest difference in PB (besides having walls and a roof) will be using a very fancy electric Italian oven (rather than the wood-burning stove at Gärten) due to the difficulty of getting a permit for open flames. If he’s not 100 percent happy with the initial results, he’s open to filing for the permit. 

Pizza Cassette PB will have around 60 to 80 seats inside, with the potential to add even more in a back parking lot-turned-patio. Guests will order at a counter, then have their food brought to their table by food runners for a more upscale experience than a typical slice shop, Terwilliger says.

He calls his dough “Neopolitan-inspired,” made with half traditional double zero flour and half Type 1 flour (“plus a few secret ingredients,” he says), with a shorter fermentation time than many other Neapolitan-style pizza makers. The result is a fluffy, airy crust with a nice crunch and soft interior.

He’s confident in his model—after all, The Gärten was his proof of concept, and it’s been gangbusters. So if (probably when) things go really well with this next venture, Terwilliger is open to anything. “I would love to open a full-service fine dining restaurant that serves pizza… maybe something where we’re growing our own ingredients too,” he says. “That’s every chef’s goal.”

Pizza Cassette opens at 1459 Garnet Avenue in Pacific Beach in early 2026. Initial operating hours will likely be Tuesday through Thursday, 3 p.m. to 10 p.m. and Friday through Sunday, noon to 10 p.m.

Westgate Hotel San Diego afternoon tea party for Winter Wonderland, Grinch's Tea, and Santa's Teddy Bear events
Courtesy of Westgate Hotel San Diego

San Diego Restaurant News & Food Events

Tea With The Grinch? Only At The Westgate.

For my ninth birthday (never mind how long ago that was), I hosted all my girlfriends for a fancy afternoon tea party, complete with lacy gloves, finger sandwiches, and dainty cups that, in retrospect, I’m astonished we didn’t break. But why dust off your own china set when The Westgate Hotel probably puts out a much prettier spread than anything us mere mortals could put together? This December, they’re mixing up their seasonal afternoon teas with themes like Winter Wonderland (Dec 17–21; Dec 26–28; and Dec. 31–Jan 4 from 1 p.m. to 5 p.m.), Santa’s Teddy Bear (20–21 from 11 a.m. to 1:30 p.m.), and Grinch’s Tea (Christmas Eve from 11 a.m. to 1 p.m.). I have a very hilarious mental image of the Grinch sipping tea in the new Bonne Vie Brasserie & Bar, so I may have to check it out for myself. 

Food from San Diego restaurant Cellar Hand in Hillcrest offering a Seven Fishes Christmas dinner in 2025
Courtesy of Cellar Hand

Beth’s Bites

  • If hanging with the Grinch isn’t your vibe, you can chill with the Big Man himself on one of the Jingle Belle Family Cruises that depart from the Bahia Resort Hotel at 1:30 p.m. and 3:30 p.m. a couple more times this holiday season. Since San Diego doesn’t do the whole white Christmas thing, why not lean into the whole fun on the bay thing? Plus, a portion of the proceeds go to Mama’s Kitchen, which is always a festival philanthropic touch.
  • I’m not Italian, and I deeply envy those who celebrate the Feast of Seven Fishes. But there’s really nothing stopping me (or anyone, for that matter) from heading to Cellar Hand on Saturday, December 20 for their take on the annual celebration. The hyper-local restaurant will be serving a prix-fixe menu with items like grilled oysters, mackerel tartare, housemade budino for dessert, and a whole bunch more. (It’s called a feast for a reason.)
  • For those who find it difficult to stay awake until the stroke of midnight on New Year’s Eve, there are plenty of places who mark the occasion in accordance with different time zones around the world. Blind Lady Ale House gets the celebration going on Belgium time with a 3 p.m. toast on Wednesday, December 31—giving you plenty of time to have a drink, some pizza, and probably a restorative nap before heading to your next soirée. 

Listen Now: The Latest in San Diego’s Food and Drink Scene

Have breaking news, exciting scoops, or great stories about new San Diego restaurants or the city’s food scene? Send your pitches to [email protected].

Beth Demmon

About Beth Demmon

Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.

Studio S JUNE 8, 2026

Seven Restaurants, One Rising Star

Yes, Chef! winner Emily Brubaker leads the robust culinary program at Omni La Costa Resort & Spa

Seven Restaurants, One Rising Star

For Executive Chef Emily Brubaker, Omni La Costa Resort & Spa feels like home. She grew up just a mile-and-a-half away from the 400-acre property and fondly recalls walking the golf course perimeter as a kid. Though her ambitions led her away from San Diego for nearly two decades in which she honed her craft in some of the highest of high-profile Las Vegas restaurants—including triple Michelin-starred Joël Robuchon at MGM Grand—they ultimately brought her back to North County.

Courtesy of Omni La Costa

Today, the classically French-trained chef, who’s fresh off a victory on NBC’s Yes, Chef!, judged by Martha Stewart and José Andrés, oversees Omni La Costa Resort & Spa’s seven distinct dining concepts. Her goal is to elevate the resort’s culinary program with her creative, hyperlocal ingredient-driven approach while maintaining the Spanish- inspired flavors and fresh California coastal cuisine that are the bedrock of its culinary identity.

“The San Diego food scene is really growing, and in North County alone, it’s really exploded in the last five years,” Brubaker says. “There are Michelin stars, beautiful tasting menus, craft bakers, and all this food—when I was growing up in La Costa, it was fish tacos. Now there are really cool things popping up, and I’m so happy to be here to see where it’s going to go.”

Brubaker gives chefs de cuisine at each individual restaurant autonomy, however, her influence is evident across the resort.

For example, lobby restaurant Bar Traza serves as Omni La Costa’s culinary centerpiece and features bold Spanish flavors in a lively, social atmosphere. Brubaker overhauled the menu to be more consistent and centered on casual bites with that signature vibe. Think smoky paprika, vibrant citrus, and Spanish meats and cheeses.

At VUE, the focus is on seasonal offerings, California coastal cuisine, and Baja-inspired dishes. She and Chef de Cuisine Cameron Dixon change the menu biannually, which heading into summer, will highlight farm-fresh produce and hyperlocal ingredients—the resort even has its own herb garden and honeybee hives.

Courtesy of Omni La Costa

Poolside dining options are leaning into the country’s 250th this summer with a selection of classic American dishes with an Omni La Costa twist. And Bob’s Steak & Chop House (Brubaker is a trained butcher) offers a classic steakhouse experience with elevated service.

The chef and company also plan menus for special events at the resort where her creativity can really shine. For an upcoming National Ski Association dinner, the banquet hall will be transformed into an Alpine-themed winter wonderland complete with a snow machine, savory sausages, and melty, decadent raclette. A recent dinner was built around the Carlsbad Flower Fields and each course was matched to a color of ranunculus (Did you know pink dragonfruit are grown in North County? You do now.).

“It’s my zen to be in the kitchen playing with food,” Brubaker says.

Omni La Costa’s culinary program is a key part of the resort experience. And with Brubaker’s leadership, it’s becoming a draw for visitors and locals alike.

“These aren’t just hotel restaurants, these are restaurants that you should go to. They’re destinations, and I’m really hoping for the future that’s where we’re going,” Brubaker says.

Courtesy of Omni La Costa

Brubaker is also channeling her experience on Yes, Chef! into the culture at Omni La Costa—more emphasis on teamwork and collaboration, empowering her staff to share constructive critiques, and embracing different perspectives. Alongside her leadership role, Brubaker has become an advocate for mental health in the hospitality industry, serving as chief ambassador for the Burnt Chef Project and serves on the Board of Advisors for the Apex Culinary Program, where she mentors and develops future talent.

For more on Omni La Costa Resort & Spa and its dining program, please visit omnihotels.com/hotels/san-diego-la-costa.

Partner Content
Food & Drink NOVEMBER 14, 2025

A Taste of Massachusetts in PB: The Story Behind Big Jim’s Roast Beef

The Pacific Beach sandwich shop provides a mouthwatering, but definitely messy taste of the East Coast

A Taste of Massachusetts in PB: The Story Behind Big Jim’s Roast Beef

One beautiful Wednesday morning just before 11 a.m., I found myself faced with a mountainous pile of thinly sliced, slow-roasted, tender roast beef generously slathered with James River BBQ sauce, mayonnaise, and white American cheese (the traditional “three-way”), sandwiched between a buttered and grilled caramelized onion bun. 

Looking at the towering challenge before me, I thought, “Surely I won’t be able to finish all of this right now.”

San Diego butcher shop Wise Ox in North Park and La Costa featuring a variety of cuts of raw meat

Approximately three minutes later, as I wiped the remnants of the now completely vanquished Super Beef from Big Jim’s Roast Beef from my hands, table, shirt, pants—and yes, a bit out of my hair—I realized there was no chance of any part of that sandwich going home with me. Not only was it ridiculously, awesomely delicious, chef/owner James “Big Jim” Jones had just explained that these types of sandwiches are best eaten immediately, as per Massachusetts’ North Shore Beef Code.

The beef review guidelines according to Big Jims Beef
Photo Credit: Beth Demmon

“These are the beef guidelines,” he explains, pointing to a list of rules lorded over by a very angry looking anthropomorphic roast beef sandwich that I would venture to guess at least a few hundred people in Massachusetts have tattooed on them. He runs through each rule, ranging from acronyms for efficient ordering (COTB: Cheese on the Bottom vs. COTT: Cheese on the Top) to review criteria for comparing notes with other aficionados (B2B: Beef to Bun ratio or NGB: Nicely Griddled Bun).

He stopped at TIB: Time in Bag. Ideally, the time your sandwich spends in a to-go bag should be as close to zero as possible—every second the medium-rare beef sits on a bun and not on your tongue, it goes from pink to gray. “You want to have no time in bag,” he says. “As soon as you get it, eat it.” 

San Diego food truck Big Dawg Burger

There aren’t a ton of places in Southern California to get a legit New England–style North Shore roast beef sandwich, and Big Jim’s feels like a teleporter to Massachusetts, where Jones originally hails from. When he moved to San Diego in 2016, he worked in a few kitchens around town like Ono Grinds, Wicked Maine Lobster, and Cloak & Petal for a couple of years. Cue the pandemic, and the at-home boredom.

San Diego restaurant Big Jim's Roast Beef in Pacific Beach featuring owner  James “Big Jim” Jones at a local farmers market
Courtesy of Big Jim’s Beef

He picked up a deli slicer from OfferUp and started roasting and slicing roast beef like he used to get back home. Making sandwiches for himself turned into making sandwiches for friends. That turned into making an Instagram page for deliveries and then a pop-up at Poor House Brewing Company in North Park. Finally, it became a booth at a couple of farmers markets

Three years later, he got the chance to lease a small storefront in Pacific Beach, and celebrated the restaurant’s two-year anniversary this September.

Like the roast beef, Jones’ business plan takes time. “[I] let the universe work pretty naturally and organically,” he says in terms of his expansion plans. He’s in no rush to open a second storefront, but would be open to it once he feels the Pacific Beach location gets fully dialed in. There’s still a bit of customer education to do, because a North Shore-style roast beef sandwich shouldn’t be messed with, and the customer isn’t always right (at first). 

“If people come in and they get a roast beef sandwich and ask me for ketchup, I say, ‘What are you using your ketchup for?’ And depending on what their answer is, you might not get the condiment that you want to go with your sandwich,” he says with a smile. “It’s beautifully perfect the way it is. Try it! And if you still want some condiments to go with it, come back. Let me know. I’ll take care of you.”

San Diego restaurant Big Jim's Roast Beef in Pacific Beach featuring their Super Beef sandwich and owner  James “Big Jim” Jones
Photo Credit: Beth Demmon

His signature sandwich is unquestionably the Super Beef, the New England regional classic that’s really not for the faint of heart. For a more diminutive approach, the Junior Beef is the same thing, but with slightly less roast beef on a plain bun rather than an onion bun. There’s also a French dip (which he admits isn’t a Massachusetts staple, but still beloved); a steak & cheese on a hoagie roll; and the homemade, hand-cut onion rings that have a cult following. (Warning: a large order of onion rings is bigger than you think.)

Despite making it to #33 on Yelp’s top 100 restaurants for 2025, a lot of Big Jim’s business comes from word of mouth and the small, but strong contingent of “Massholes” (he said it, not me!) in PB. “We’re the nicest jerks you’ve ever met,” Jones jokes. 

But the San Diego sun must melt the grumpiness out of the East Coast transplants, because from what I can see, everyone leaving Big Jim’s is in a great mood, despite bulging bellies and barbecue-sauce smeared fingers. And now we can get real roast beef sandwiches and not have to deal with the East Coast’s nasty weather, San Diegans really do have the best of both worlds. 

Beth Demmon

About Beth Demmon

Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.

Food & Drink AUGUST 4, 2025

Mission Bagel Adds to Wave of New Bagel Shops in SD

Owner Gabe Rubin brings his NY-inspired recipe to Garnet Avenue, debuting the food truck's first brick-and-mortar

Mission Bagel Adds to Wave of New Bagel Shops in SD

The bagel hits keep coming. Over the past few years, San Diego has gone from a dearth to an abundance of options, from dense and chewy New York-style to California sourdough bagels, with more on the way (New Wave in Leucadia, Marigold Bagels in North Park, PopUp in La Jolla). 

Never one to miss a party—Pacific Beach is now getting its own bagel spot this month, when Mission Bagel opens its first brick-and-mortar at 1344 Garnet Avenue (in the former The Friendly location). Mission’s Gabe Rubin came to San Diego from Cincinnati, Ohio 10 years ago, but didn’t really start testing his bagel acumen until the pandemic gave him (and pretty much everyone in the world) the urge to hit the kitchen. 

“I just really needed a good bagel,” he laughs. With his engineering background, it became an ongoing development process to chase absolute bagel perfection. He nailed it pretty fast, leading him to launch a delivery and catering service during Covid and was quickly overwhelmed at its success. So naturally, he bought a food truck and hired reinforcements—his sister and her husband Hannah and Dante Brown.

San Diego bagel shop Marigold Bagels in Mission Valley featuring a baker

“I called them and said, ‘You want to move out here and help me do this?’” he says of his partners. “Two weeks later, they packed up and moved out to San Diego to help me get this thing off the ground and run it.”

So what is it specifically that makes Mission Bagel’s bagels so special? “You know, I ask myself this question all the time,” Rubin laughs. 

His recipe is New York-inspired, but not a direct copy of the style to better satisfy Californians’ palates. (Each one still uses a fermented dough, but not sourdough, and they’re slightly smaller than their bulging East Coast counterparts.) “It’s like a yeasty flavor, and then because we boil and bake, and the boiling is done in slightly basic and sweetened water, what you get is a snap in the crust. There’s a snap and a chew that you get from a New York bagel you don’t get from most bagels that you get out here.” Mission Bagel’s everything bagel is its best seller “by far,” he says. 

San Diego bagel shop Marigold Bagels set to open a brick-and-mortar location in North Park in 2025

The storefront will allow them to expand its volume as well, making more fan favorites like poppy bagels, fresh cream cheese flavors like scallion and strawberry, and other kosher items like egg salad based on his mother’s recipe. “It took a while to get people to sample the egg salad, because most of the time when you eat an egg salad, it’s very mediocre… [but] I have to make two or three batches all the time now, because it just flies off of our menu,” he explains. 

Rubin says he plans to keep slinging bagels out of the food truck at 1608 Grand Avenue even after the brick-and-mortar opens. Depending on how business goes with two locations relatively close to one another, he’s open to moving it, but he plans to stick close to Pacific Beach regardless. “We really want to support the community that we live in,” he says. And while he hopes the community keeps supporting Mission in kind, he wants everyone to rejoice in San Diego’s overall bagel renaissance.

“I encourage people to go and try every good bagel in San Diego and figure out which one’s their favorite,” he says. “I’m just really excited for San Diego in general.”

Mission Bagel opens in late August 2025 at 1344 Garnet Avenue in Pacific Beach.

San Diego Restaurant News & Food Events

Korean-Inspired, Japanese-Style Egg Sandos Coming To San Diego

Egg Tuck is already causing Instagram influencers to salivate in Los Angeles, Illinois, and Texas, with plans to open at least 20 storefronts in California over the next year. Soon, it’ll be San Diego’s turn to post viral videos of ooey-gooey egg sandwiches overflowing out of their brioche buns. A representative for Egg Tuck said they hope to eventually open three total locations in San Diego, starting with a flagship store in Little Italy by summer 2026. It’s a bit of a wait, but who can resist a breakfast spread like this

Courtesy of Shorebird

Beth’s Bites

  • Hatch chile season is nearly upon us, and while New Mexico can lay claim to being home of hatch chiles, San Diego always gets in on the action. Valley Farm Market has declared August “Hatch Chile Month,” and will host a roasting and cookout of various hatch-heavy items like a Hatch Smash Burger and Hatch Quesadilla. Head to its Spring Valley spot on August 2, or La Jolla on August 9 for the fiery fun.
  • Shorebird is open! The restaurant has locations in Newport Beach, Palm Desert, and Sedona in Arizona, but the Seaport Village spot took an especially long time to cut through all the red tape of construction at the waterfront. Finally, though, its doors and reservations are now open for all your raw bar needs.
  • Ask any chef what’s so great about San Diego and there’s a 99.9 percent chance they’ll say “the quality and quantity of our local produce.” Now, it’s a little easier for consumers to take advantage of that bounty. Navore Market is a new San Diego–based online marketplace that connects consumers to local farmers (like Hukama Produce) to avoid the cost and hassle of a middleman. Just pick your produce, specify delivery or pickup, and voila! You’ve got fresh, locally grown, seasonal produce in your hands in no time. I haven’t tried it yet, but I’m eager to see what sort of positive effects this may have. (Fingers crossed.)

Listen Now: The Latest in San Diego’s Food and Drink Scene

Have breaking news, exciting scoops, or great stories about new San Diego restaurants or the city’s food scene? Send your pitches to [email protected].

Beth Demmon

About Beth Demmon

Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.

Partner Content JUNE 5, 2026

Beautiful Balboa Park: Nine Ways to See the City’s Crown Jewel in a New Light

San Diego Magazine's 2026 Guide to Balboa Park.

Beautiful Balboa Park: Nine Ways to See the City’s Crown Jewel in a New Light

Balboa Park is San Diego’s cultural heart.

The iconic 1,200-acre preserve’s history dates back more than 150 years, evolving from a scrub-filled plot atop a mesa overlooking what’s now Downtown to an urban oasis—the largest of its kind in the country—filled with an array of museums, attractions, gardens, trails, restaurants, and more. Balboa Park is an epic playground where San Diegans and visitors alike can experience the great outdoors just as easily as they can enjoy a world-class performance or explore groundbreaking discoveries.

Tucked away in the Spanish Colonial Revival-style architecture are 18 diverse museums that allow visitors to spend the day learning about, well, anything. A great place to start is the San Diego History Center. Located in the Casa del Balboa building, the museum tells the story of the city’s past, present, and future through photographs and art, clothing and textiles, and interviews with people who witnessed history-making events firsthand. The San Diego Natural History Museum takes visitors even farther back with interactive exhibitions that show what the region was like up to 75 million years ago. 

Blast off on a simulated trip to space at the San Diego Air & Space Museum, then check out artifacts from aviation legends, including the Wright brothers, Amelia Earhart, and Buzz Aldrin. Discover new perspectives revolutionizing the science world, learn about an often overlooked but overutilized utility, and exercise your creativity at the Fleet Science Center.  

Calling all theater-lovers, Balboa Park has something for you, too. The San Diego Junior Theatre will present their musical take on beloved children’s book A Bad Case of the Stripes from June 26 through July 12. And laugh, cry, and marvel in awe as the pros of The Old Globe perform Kim’s Convenience, the award-winning comedy that inspired the popular series, from May 15 to June 14. 

There’s nowhere else in Balboa Park quite like WorldBeat Cultural Center. The institution celebrates African diaspora and indigenous cultures around the world using art, music, dance, and education. The building, a renovated water tower covered in colorful murals, houses a performing arts center, museum, gift shop, cafe, and outdoor classroom.

If you’d like a side of nature with your culture, Balboa Park has you covered there, too. Stroll through the gardens of the Japanese Friendship Garden & Museum, a monument to the relationship between San Diego and its sister city, Yokohama, Japan. Inspired by traditional Japanese design dating back centuries, the 10-acre respite features a living exhibition that showcases plants native to both cities. 

If there seems like a lot going on in Balboa Park, it’s because there is. Let the Balboa Park Cultural Partnership be your guide. The organization is the umbrella for 24 of the park’s institutions and offers an Explorer Pass that allows visitors to access multiple museums for one affordable price. The hardest part is picking where to start.

16 Museums, One Pass

Save on admission to San Diego’s top museums with the Balboa Park Explorer Pass. Explore 16 museums of art, science, history and culture across Balboa Park — all with one affordable pass. Choose the option that fits your pace: the Limited Pass (one day for up to four museums), the Parkwide Pass (seven consecutive days of access to all 16 museums) or the Annual Pass (365 days of unlimited exploring).

Looking for an experience-driven gift? Let the museum lover in your life enjoy their favorite museums all year with a Balboa Park Explorer Annual Pass gift voucher.

BuyMyExplorer.com | Phone: 619-232-7502, Press 2 for Explorer 

Fleet Science Center

Bigger experiments, brighter ideas, and boundless curiosity await at the newly reimagined Fleet Science Center. This summer, the Fleet debuts Element 8 Cafe, an expanded theater queuing and concessions space, two new gallery spaces, and, for the first time, a free entrance gallery exploring science in and around San Diego. The transformation marks a new chapter for the Fleet, keeping it a vital, innovative, and accessible science hub for the region. Visitors are invited to explore the experience this summer and connect with the power of science like never before.

Address: 1875 El Prado, San Diego, CA 92101
Website: FleetScience.org
Hours: 10 a.m. to 5 p.m. daily
Phone: 619-238-1233

Japanese Friendship Garden & Museum

An accredited cultural gem, the Japanese Friendship Garden & Museum brings traditional Japanese garden design to life with koi ponds, curving walkways and layers of greenery. Guests explore bonsai trees, streams and peaceful nooks while taking part in exhibits, educational programs and festivals that illuminate Japanese culture. Situated in the heart of Balboa Park, the garden doubles as a meditative retreat and a dynamic gathering place, welcoming visitors to slow their pace and connect more deeply.

Address: 2215 Pan American Road E, San Diego, CA 92101
Website: Niwa.org
Hours: 10 a.m. to 7 p.m. daily; last admission at 6 p.m.
Phone: 619-232-2721

The Old Globe

A San Diego summer favorite, The Old Globe invites audiences to experience a beloved local tradition in its outdoor Lowell Davies Festival Theatre. 

This summer, the 2026 Shakespeare Festival presents two thrilling tales of power, passion and romance. Measure for Measure, running June 14 through July 12, 2026, is a riveting story of justice and hypocrisy that asks who holds power, who is punished and what it truly means to be virtuous. Much Ado About Nothing, playing Aug. 2–30, 2026, is a classic rom-com packed with schemes, sparks and laughter as opposites attract. Audiences can enjoy both shows for $44.

Address: 1363 Old Globe Way, San Diego, CA 92101
Website: TheOldGlobe.org
Hours: Box office open Tuesday–Sunday, 1 p.m. to final curtain
Phone: Box office, 619-234-5623

San Diego Air & Space Museum

Aviation and space exploration come to life at the San Diego Air & Space Museum. See an airworthy replica of the Spirit of St. Louis, a Gee Bee racer and historic aircraft from World War I, World War II and the Korean and Vietnam eras. Get up close to the Apollo 9 command module — one of only 11 of its kind in the world — along with Mercury and Gemini capsules, Mission Control and space shuttle simulators, and a selfie spot beside a lunar lander on the moon. Running through 2026, Ripley’s Believe It or Not! brings oddities from around the world to Balboa Park.

Address: 2001 Pan American Plaza, San Diego, CA 92101
Website: SanDiegoAirAndSpace.org
Hours: 10 a.m. to 5 p.m.
Phone: 619-234-8291

San Diego History Center

History belongs to everyone. At the San Diego History Center, two experiences bring that history to life this summer: America at 250 and the Center for Women’s History. America at 250 traces San Diego’s place in 250 years of U.S. history, while summer programs invite children to learn and explore. The Center for Women’s History amplifies the voices of women whose leadership and creativity have shaped our region.

By understanding our past, we build a more vibrant and inclusive community together. These vital educational experiences are only possible through generous community support. Discover your roots, spark meaningful dialogue, and help keep San Diego’s stories alive for future generations.

Address: 1649 El Prado, Suite 3, San Diego, CA 92101
Website: SanDiegoHistory.org
Hours: 10 a.m. to 5 p.m. Wednesday–Sunday
Phone: 619-232-6203

San Diego Junior Theatre

Junior Theatre is San Diego’s longest-running youth theatre program, empowering students ages 4 to 18 to explore storytelling, performance, and collaboration in a supportive environment. Through classes, camps, and productions, young artists build confidence, creativity, and lifelong skills onstage and off. Each season features a wide range of opportunities, from introductory experiences to advanced training in acting and musical theatre. 

Looking for a summer adventure? Junior Theatre’s Summer Camps deliver dynamic programs for grades K–12, including musical theater intensives, acting academies and immersive JT Studio experiences. It’s a place where imagination truly takes center stage.

Address: 1650 El Prado, Suite 208, San Diego, CA 92101
Website: JuniorTheatre.com
Hours: 10 a.m. to 5 p.m.
Phone: 619-239-1311

San Diego Natural History Museum (The Nat)

This summer, The Nat is talking trash—literally. Their newest exhibition, Washed Ashore: Art to Save the Sea, features larger‑than‑life marine sculptures made of ocean debris collected from beaches. It invites visitors to explore the impact of plastic pollution and discover ways to take action.

But the experience doesn’t stop at the gallery doors. Friday nights, the exhibition transforms into an ocean-themed “dive bar” during Nat at Night. Select Sundays bring something brand new: a rooftop brunch with sweeping Balboa Park views. Add two new giant-screen films and five floors of nature to explore, and The Nat is shaping up to be one of the season’s must-visit destinations.

Address: 1788 El Prado, San Diego, CA 92101
Website: SDNat.org
Hours: 10 a.m. to 5 p.m. daily; 10 a.m. to 11 p.m. Fridays in summer
Phone: 619-232-3821

WorldBeat Cultural Center

The WorldBeat Cultural Center is a nonprofit multidisciplinary cultural organization dedicated to promoting, presenting and preserving Indigenous cultures worldwide through music, art, dance, education, sustainability and community programs. WorldBeat elevates multicultural artists, expands opportunities for cultural enrichment and fosters deeper understanding across traditions. WorldBeat offers a holistic cultural experience that inspires pride, unity, connection and belonging for all ages.

Address: 2100 Park Blvd., San Diego, CA 92101
Website: WorldBeatCenter.org
Hours: Classes: Monday, Wednesday, Thursday, 6–9 p.m. Exhibits and café: Friday–Sunday, 11 a.m.–6 p.m.
Phone: 619-230-1190


Event Calendar

Throughout 2026: Ripley’s Believe It Or Not!

Step into a world of the weird and wonderful at Ripley’s Believe It or Not! at the San Diego Air & Space Museum in Balboa Park. Explore hundreds of bizarre artifacts, interactive displays and unbelievable stories that celebrate the curious and the extraordinary.

San Diego Air & Space Museum | 2001 Pan American Plaza, San Diego, CA 92101

Throughout 2026: San Diego’s Lost Neighborhoods

Presented in partnership with the San Diego Museum of African American Fine Arts, San Diego’s Lost Neighborhoods uses augmented reality, oral histories, and archival materials to explore communities and residents displaced by redlining, freeway construction, and other discriminatory policies.

San Diego History Center | 1649 El Prado, Suite 3, San Diego, CA 92101

June –Aug: The 2026 Shakespeare Festival

Spend a summer night at The Old Globe. The Lowell Davies Festival Theatre stages Measure for Measure (June 14–July 12) and Much Ado About Nothing (Aug. 2–30), offering two unforgettable Shakespeare productions for just $44.

The Old Globe | 1363 Old Globe Way,
San Diego, CA 92101

June 8–Aug. 7: Theatre Summer Camps

Summer camps at Junior Theatre spark creativity for grades K–12 with hands-on training, musical theatre intensives, acting academies, and JT Studio experiences.

San Diego Junior Theatre | 1650 El Prado, Suite 208, San Diego, CA 92101  

June 14, July 12, Aug 9: Brunch at The Nat


A museum visit turns into a Sunday Funday with the addition of rooftop brunch, featuring mimosas, bloody Marys, and brunch bites from Wolfish by Wolf in the Woods (June 14, August 9) and Hash House a Go Go (July 12). 

San Diego Natural History Museum (The Nat)
1788 El Prado, San Diego, CA 92101

June 21: Harriet Tubman Freedom Bird Walk

Celebrate Juneteenth weekend with guided birding, storytelling, soul food, native planting and an African peace drum circle.

WorldBeat Cultural Center | 2100 Park Blvd., San Diego, CA 92101

Aug 7-8: Toro Nagashi Festival

Nagashi at the Japanese Friendship Garden & Museum by floating a lantern to honor loved ones who have passed. Stroll merchant booths, enjoy cultural performances in the Inamori Pavilion, and sample food vendors plus a beer and sake garden in the lower garden.

Japanese Friendship Garden & Museum | 1649 El Prado, Suite 3, San Diego, CA 92101


Explore arts, science, history, and culture in the Balboa Park Cultural District with one convenient, affordable Pass. The Balboa Park Explorer Pass is your ticket to up to 16 museums and endless fun! Purchase your pass at BuyMyExplorer.com.

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