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Paradise Valley Ranch Avocados
I’m a huge fan of Denny and Gemma Giles of Paradise Valley Ranch. Their 23-acre farm in the back country of Valley Center grows some of the most beautiful citrus, including kalamansi, a tiny Filipino fruit with a sweet tart flavor that’s hard to find in San Diego, and wondrous avocados. (And, if you visit their stalls at the Little Italy Mercato, Pacific Beach farmers market, North Park market, and the San Diego Public Market, you’ll also find the magnificent woven African baskets they sell—the large ones are perfect for your farmers market shopping expeditions.)
This time of year, their stalls are filled with oranges and three varieties of avocados—Zutano, Bacon, and Hass. All are $2 apiece of $6 for a basket.
Avocados
Zutanos, a Mexican avocado, are found at the beginning of the avocado season—from September through early winter. They’re beautiful, with a shiny smooth yellow green skin and slight, elongated pear shape. Denny says these are considered the “low cal” avocado because they have the lowest oil content of avocado varieties. Typically, they’re grown as pollinators to attract bees for the more common Hass, but they are a treat to eat, with their creamy texture. Slice it in half lengthwise and stuff with a shrimp, farro, and tomato salad. Or turn it into a creamy soup topped with crispy pieces of bacon and a swirl of avocado oil.
Bacons are a seasonal treat, coming in late fall and departing in early spring. They’ve got an oval shape with a smooth green skin (the commonality among these rarer varieties is this thin skin, which makes them difficult to send to market, unlike the Hass and its thick skin). I love the sweetness you get in the Bacon’s flesh. Yes, you can turn it into guacamole, but I actually enjoy slicing it in half, sprinkling it with some garlic salt, and just dipping my spoon into for each luscious bite. Sometimes, that’s all you need.
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You’re more than familiar with the Hass and its easy-to-peel, thick pebbly skin. It’s available here year round. If you see dark-skinned Hass avocados, check the give on the fruit; it’s probably ripe. Also—for any avocado—look for the nub of the stem to be there. It helps the fruit ripen more evenly. While guac is a given, how about trying an avocado, mango, and fresh corn salsa? Or blending it with yogurt to make a healthy dip for Super Bowl?
Food writer Beth Demmon names local bites we love—both at the high and low ends of our budgets
We love a mega-fancy tasting menu, but let’s be honest—we’re not all blessed with unlimited Wagyu funds. So we picked some of the breakout dishes of the last year (or couple of years) from the best chefs in the city, reverse-engineered their chief charms (salty, smoky, caramelized?) in the test lab of our mouths, and found some budget-friendly alternatives that hit some of the same notes with an everyday price tag.
Where do delicately plucked marigold blossoms adorn Deer Isle scallops, or ingredients like fermented raspberry precede roasted coffee oil, shiro miso caramel, or bronze fennel in a parade of hit-after-hit dishes? Lilo in Carlsbad, of course. San Diego’s newest Michelin star changes its menu with the seasons, but one stalwart dish has kept tongues wagging since opening day last April: the caviar ice cream. A boat-shaped sliver of orgeat ice cream, smoked celery root bushi, and freshly pressed almond oil are topped with a generous heap of caviar. It’s a dish so good and defining that chef Eric Bost will tire of talking about it for a very long time.
Price: $265 for the tasting menu (before tax, tip, and drinks)
There’s a reason Stella Jean’s s’mores ice cream is part of the local scoop shop’s “always available” menu. Made with fire-roasted marshmallows and coconut ash ice cream mixed with dark chocolate-covered graham crackers and mini marshmallows, its strangely ashen hue dabbled with flecks of tawny brown is a far cry from the wildly vibrant ube and pandesal toffee flavor seemingly made for Instagram reels. But it’s a sensation in your mouth—smoky, toasty, torched, creamy, marshmallowy, coconutty, ashy, and bitter from the dark chocolate. Pro tip: If you really want to DIY Lilo’s ultra-luxe treat, bring your own caviar.
Price: $6.25 for a single scoop
There’s no question what comes first at Lucien. It’s the egg. Chef and co-owner Elijah Arizmendi’s 12-course tasting menu begins with welcome bites under the calamansi tree before moving inside to start the Journey (the actual name of this section of the menu). The first step is one of the most astounding—a perfectly intact, upright, ochre-hued eggshell containing his take on Japanese chawanmushi (egg custard), topped with a dollop of caviar. The accompanying ingredients have ranged from sweet corn and huitlacoche to banana and buckwheat, but each one has precisely demonstrated Arizmendi’s commitment to French technique with California experimentation and global influence.
Price: $260 for the chef’s tasting menu (before tax, tip, and drinks)
The biggest difference (besides price) is that while Lucien’s dish changes with the season, Sushi Ota is comfortably predictable. A San Diego staple since 1990, the legendary Sushi Ota has been one of those if you know, you know joints that locals try to keep off the radar. (It hasn’t worked at all.) Known for ultra-fresh fish and ultra-traditional service, the small Pacific Beach restaurant also serves Japanese comfort foods like udon noodle soup alongside sashimi, nigiri, and rolls. But it’s the savory steamed egg custard, called chawanmushi, that really gives you the warm and fuzzies. Add a side of salmon roe (ikura) for a few bucks more, and this dupe is about as good as it gets.
Price: $12 for chawanmushi, $11 for ikura

Enough ink—and tears, I’m sure—has been spilled over Chick & Hawk’s long and arduous journey to opening its doors. But now that the Encinitas eatery is in full swing, chef Andrew Bachelier’s tightly curated menu of fried chicken sandwiches, fries, and bowls command lines of hungry locals and skate-culture loyalists. The Birdman, the signature hot chicken sandwich named for partner and skateboarding legend Tony Hawk, is piled with cabbage slaw and pickles and slathered with a tangy kimchi comeback sauce on a soft brioche bun. Although this Nashville meets California meets Mississippi meets Korea sando doesn’t command a triple-digit price tag, the fact that it’s nearly a $20 chicken sandwich (sans side) has been a topic of conversation. Bachelier—who worked at Addison before opening Jeune et Jolie, then launched SDM’s 2024 “Best New Restaurant,” Atelier Manna—and his team earned that price tag.
Price: $18
It’s hard to beat Koreans at the chicken game. Korean fried wings are defined by a double-fry technique—first at a low temperature to ensure the chicken is cooked through, then at a high temperature to ensure the famed extra-crispy, ear-splittingly crunchrageous magic. At Cross Street, they follow a similar fusion ethos as Chick & Hawk, using inspiration from the American South as well as Thailand, Korea, Vietnam, and more, with flavors like “Seoul Spicy” or “Honey Butter” for whatever you’re feeling that day. Pair it with a cold beer to go full chimaek (a popular Korean combination of pairing fried chicken and beer). Now that’s a combo—and price tag—that’s hard to beat.
Price: $8.75 for five wings

PB&J. Captain & Tennille. Brad Wise and steak. Steak frites ranks among the iconic global duos. And when the holy union of prime cuts and twice-fried carbs comes from Wise and the meat-loving masters at Trust Restaurant Group, it’s a pretty safe bet. À L’ouest—the group’s newest fancy, but not fussy, drippy plant dreamscape of a French steakhouse on the prime corner of 30th and University in North Park—gives guests a choice: 12-ounce New York strip, 8-ounce filet mignon, or 8-ounce Wagyu hanger, topped with sauce au poivre (the classic French pan sauce—peppercorns, shallots, heavy cream, brandy) and served with a heaping pile of 24-hour salt-brined fries and a watercress salad. One bite acts as a transport to a Parisian brasserie, so if you think about the cost in terms of time-space travel, it’s a pretty great deal.
Price: starts at $48
To satisfy the same urge for meat and potatoes, feel at least moderately European while doing so, and save a couple quid, a trip to The Shakespeare in Mission Hills ticks all the boxes. The classic British shepherd’s pie arrives in a piping hot oval au gratin dish, smothered with a thick layer of mashed potatoes. Beneath it lies a hefty portion of marinated ground beef and vegetables in the pub’s secret sauce, and while there are a few choices of sides, the correct order is peas and “proper” chips (a.k.a. chunky, thick-cut fries versus the typically thinner American “French” fries). It’s more tickety-boo than très bien, but it’s immensely satisfying in any language.
Price: $22.95
Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.
The sustainability-focused sushi concept offering traditional favorites as well as fusion specialties will open in North County this summer
Encinitas nigiri fanatics, I bring you good tidings. Oto Sushi is slated to open in late July. After nearly two decades of experience in operations for Tao Group Hospitality and Ace Hotel, Ash Cintas opened the first Oto in Laguna Beach in 2024. She focused on from-scratch dishes, fish sourced from Smart Catch and Seafood Watch–approved suppliers, and a wide swath of gluten-free options.
Year one worked, so she started eyeing her ideal second spot—North County San Diego. “I grew up spending time in San Diego visiting family, and my grandfather built a fishing business here, so the area has always felt familiar and meaningful to me,” says Cintas.
Cintas’ twin sister Alysha Rabb spearheaded the Japanese coastal design of the new Oto, which takes over the former Mrkt Space. The 3,200-square-foot eatery flows from the indoor dining room to large outdoor patio, as well as a private dining room—a total capacity of 95. Chef Connor Mathison has worked as a sushi chef for over 15 years at venues like Bamboo Sushi SW in Portland, Oregon. His menu includes classic sushi offerings like nigiri and sashimi, specialty rolls, bento boxes, tempera, karaage, Wagyu burgers, and robotayaki.
Robatayaki, sometimes called robata, is a method of slow-grilling meat, seafood, and various vegetables over premium Japanese binchotan charcoal. Basically, it’s the gold standard for grilling, thanks to its intense, clean heat that imparts a smoky, savory char on the outside and a rich, tender inside.
“One of the defining characteristics of Oto is that much of our sushi is served yakumi-style, meaning it arrives already seasoned with ingredients designed to complement the fish rather than relying on soy sauce,” Cintas explains.

There will also be a large number of vegan and vegetarian dishes, plus scratch cocktails with housemade syrup, fresh juice, sake, Japanese whiskey, wine, and beer selections curated by beverage partner Gavin Grum. Cintas says she hopes to continue expanding across Southern California, ideally opening six to eight locations in different coastal communities.
“The goal isn’t to build the biggest restaurant company,” she says. “Encinitas is the next step in proving that model can scale.”
Oto Sushi opens July 2026 at 782 N. Coast Hwy 101 in Encinitas. Initial opening hours are from 11:30 a.m. to 9 p.m. daily.

First more sushi, now more ice cream? Someone pinch me. Later this June, Silver Hoof Creamery will open in Old Town at 2548 Congress Street, Suite G, bringing artisanal soft serve, waffle tacos and waffle bowls, sundaes, and milkshakes to the Old Town Urban Market food hall. Everything is made with 100 percent California dairy milk (except for the dairy-free options, of course), and the small-batch menu of flavors ranges from dark chocolate soft serve to blueberry lavender milkshakes, matcha garden sundaes, and the signature Silver Hoof sundae made with vanilla swirl soft serve, caramel drizzle, topped with candied pecans and various candy gems and topped with whipped cream. Personally, I’m a sucker for strawberry, so I’m looking forward to giving the strawberry fields milkshake a slurp once the doors open.
Listen Now: The Latest in San Diego’s Food and Drink Scene
Have breaking news, exciting scoops, or great stories about new San Diego restaurants or the city’s food scene? Send your pitches to [email protected].
Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.
The team behind The Roxy launches Arcana, a hidden cocktail bar with small bites
If your dopamine rush comes from stepping into an experiential esoteric escape that also serves cocktails, then the newly-opened Arcana might just be up your alley. Brought to life by the owners of The Roxy Encinitas and Roxy on Broadway in Denver, Encinitas’ new hidden cocktail lounge spirals around the idea that nothing is quite as it seems. Stepping into the moody 47-seat space, which is tucked behind the retail store Archive, should feel like an out-of-this-world experience, says Paula Vrakas, one of the four partners behind Arcana.
Vrakas worked with architecture and design firm Tecture—which designed restaurants like Lucien, Haven at Fox Point Farms, and Kettner Exchange—to concoct an environment that begins when guests walk through the secret portal into a world of velvety folklore and myth. No two experiences will be identical, she promises.
“The concept itself is a changing concept, and so this sort of mysticism, the occult, or these dark arts, they’re ever-changing within themselves,” she explains. “So we can lean in…. at any given moment without completely changing the entire concept. That’s actually what we intend to do.”
If this sounds very abstract, that’s okay. Let’s center ourselves around the cocktails, which are very real and created in part by bar lead Sam Reinke.
Initially, there will be around 16 cocktails (and a few mocktails) in three sections. “Archive” features traditional drinks like Old Fashioneds and Manhattans, while “Myth & Memory” offers rotating cocktails inspired by Southern California folklore, like the monster of Proctor Valley Road or the legend of Charles “The Rainmaker” Hatfield.

But the menu starts with “Sigils,” four drinks that break down Arcana’s logo into its individual features: the Celtic Knot, the tria prima (the Latin philosophy of three foundational elements of alchemy being salt, sulfur, and mercury), the All-Seeing Eye of Providence, and the Alchemist’s Stone. The ingredients in each reference key aspects of each concept; for example, the Alchemist’s Stone (sometimes called the Philosopher’s Stone) is made with red powder to mimic the same flaming hue of the legendary item. The Eye of Providence includes carrot juice, an ingredient rich in beta-carotene that also happens to be excellent for eye health.
The fifth drink, called “The Arcana” and based on the logo as a whole, will never be listed. “But if you ask, you can find out,” promises Vrakas.
Since the concept is meant to be cocktail-forward, only a few small bites will be available, like chocolate-covered strawberries and wasabi pea pub mix. “It’s fancy snacks,” laughs Vrakas. But considering how Encinitas’ dining options have upped their game as of late, she says focusing on providing a high-end cocktail experience will fill a void in the area not yet overwhelmed with similar choices. Once inside, it’s an intimate space, with seating for 47 guests over 800-square-feet lit by candles and cocooned with dark velvet curtains sewn by Vrakas’ mother.
For now, Arcana is reservation-only, but will likely introduce opportunities for walk-ins in the future. In the meantime, expect surreality and perhaps a bit of discombobulation, says Vrakas. “It’s just meant to [feel] like, ‘Wait, where was I? Where was that? And how do I get back?’”
Arcana opens May 28 at 517 S. Coast Hwy 101 in Encinitas. Hours are Tuesday through Wednesday, 5 p.m. to 10 p.m.; Thursday, 5 p.m. to 11 p.m.; and Friday through Saturday, 5 p.m. to midnight.

Call it the Michelin effect—after earning Michelin recognition in December, Cloak & Petal in Little Italy is ready to expand its Japanese-inspired offerings by launching a coffee shop-slash-cafe experience this August.
Called Black Mizu Café, the 1,000-square-foot space situated within Cloak & Petal will serve Torque Coffee and Compa Coffee beans and Asa Bakery pastries, as well as Japanese comfort food dishes like a tamago sandwich, bánh mì panini, edamame hummus toast, and various parfaits. Signature drinks include specialties like a honey yuzu sparkling matcha, cherry blossom latte, white miso caramel latte, and a cardamom cinnamon latte. Next spring, Black Mizu will also launch a Pacific Rim-inspired brunch menu by executive chef Robert Cassidy.
With space for 25 to 30 guests, the Japanese-meets-Scandinavian minimalist design will also be able to accommodate a private dining space for Cloak & Petal during non-café hours. Managing partner Cesar Vallin anticipates the initial hours of operation will be daily from 6:30 or 7 a.m. through around 2 p.m., with extended hours on Thursdays, Fridays, and Saturdays until approximately 9 p.m. It’s not a pop-up, per se, but it’s certainly a creative way to make the most of the restaurant’s off-hours floor space.
Listen Now: The Latest in San Diego’s Food and Drink Scene
Have breaking news, exciting scoops, or great stories about new San Diego restaurants or the city’s food scene? Send your pitches to [email protected].
Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.
The 29-year-old culinary director at Herb & Sea is making seafood sexy (and approachable) again
Implementing a farm-to-table model hardly deserves acknowledgement these days. It’s not a stretch. It’s not innovative. “It’s the bare f**king minimum,” says Herb & Sea‘s executive chef Aidan Owens.
When I arrive at the Encinitas restaurant, I’m ready to talk sustainability, farm-to-table stuff, with Owens. “Did you see the chin on that?” he says of the extra big jiggly chin on the sheephead that just arrived with the day’s fresh catch. I did. It was Jay Leno adjacent.
I learn quickly that he somehow oozes both charm and stone-cold honesty. Maybe he could construct a new dish with chin goo, like he did when he had a bunch of tuna scraps and voila’d it into a smooth and crowd-pleasing ‘nduja. “I want to know what’s in there,” he says.

The instinct to look closer, to dig into what others might discard, says a lot about the chef’s approach. I guide him back to our topic, but he has something else on his mind. “We’re overcomplicating food—what happened to just cooking good food and having fun with it?”
Owens grew up on a farm in Byron Bay, Australia, where sustainability wasn’t a concept you chat about so much as a way of life. Think dirt roads, backyard chickens, pulling vegetables straight from the ground, and a mother who believed that if you couldn’t pronounce the ingredients on a package, you shouldn’t eat what was inside.
Food wasn’t precious or performative. Making it was what you did because you were hungry and that’s still what inspires Owens today. “I like to cook good food because I like to eat good food,” he says.
His approach to sustainability at Herb & Sea began so naturally that it felt just like instinct. “I was just like, ‘Let’s order food from the people who live and work here,’” he says.

And why wouldn’t he when lives in San Diego? Cities all over the world vie for our goods. Our tuna is sent overseas. Our spiny lobsters hit dinner plates in China and Japan. Not to mention California’s producing a third of the country’s vegetables and three-quarters of its fruits and nuts.
“Why would we outsource when it’s all here?” Owens asks.
Sustainability, in this context, is about cooking what exists in abundance, nearby, right now. “I love the local fish here. It’s f**king delicious and San Diego citrus, I mean, it is so f**ing good,” he says.
Instead of importing ingredients, Owens also looks for nearby alternatives. “You can find really cool things in the local waters,” he says, pointing out that stingray cheeks taste similar to scallops.

Whatever he finds in that sheephead chin might just be the next substitute for marrow. But to make this work, it means getting diners amped up about the slightly unfamiliar.
Tasting menus, where diners are completely in his hands, become an opportunity to gently push boundaries. “I’ll serve mackerel, because people think they hate it,” Owens says, noting that the abundant local fish can have some fishiness. “But when it’s fresh, it’s arguably one of the best fish in the ocean.”
He also tweaks the language on the menu so people might feel more compelled to give dishes a try without preconceived notions. He might use “lengua” instead of “tongue.” “Whelk” instead of “snail.” When he puts “stingray throat” on the menu, he disarmingly calls it “skate.”
To reduce waste, scraps aren’t always discarded but rather turned into something new. Sometimes they’re smoked, cured or fermented. Apples going bad turn into apple ponzu. Lemons turn to marmalade, which stretches their usefulness far beyond peak season. “And it’s super tasty on our pizza,” he says.
What makes the food even richer, is the relationships he’s built with farmers. Though it didn’t always feel natural, Owens sought personal connection first. He recalls approaching a fisherman at the Tuna Harbor Dockside Market. “I was awkward,” he says. “I went up to him and said, ‘I like your fish.’”
Owen’s is now so close to his suppliers—like fishermen Ryan Sebo and Joe Daly—that he gets texted pictures of fresh catches right as they flop on the boat. The messages always ask if he wants first dibs. “I say yes to a lot of fish,” Owens says, noting that Herb & Sea can go through 2,000 pounds of seafood a week.

The next evolution of sustainability, in his view, will be chefs working directly with producers such as his alliance with Sebo, cutting out middlemen and purveyors where possible. “It will put more money in the pockets of the people doing the work,” he says.
It will mean that chefs can’t just know their local farmers and producers, but they’ll choose to work with the ones who have the best practices. Dining and sustainability will become much less about the final plate. “It will be more about the impact that plate has on the Earth,” he says.
Ultimately, he believes sustainability doesn’t need to be loud. It doesn’t need hashtags. It just needs to be honest.
“We aren’t saving lives. We’re feeding people good food,” he says.
And yet, in feeding people well—simply, thoughtfully, responsibly—something meaningful happens. Guests leave satisfied. Ingredients are respected. Local ecosystems are supported and food returns to what it has always been at its core: nourishment, pleasure, and a quiet reflection of the place it comes from.
No buzzwords required.
The specialty coffee and dessert shop will open in late June to early July
Hospitality-centric businesses are starting to work smarter, not harder. Some are leaning into experiential concepts, like Harland Brewing’s golf course taproom. Some are joining up with other businesses to share space and costs, like Scoopy Scoopy. Then there’s the multi-hyphenate approach, using food and drink as a jumping-off point for bigger aspirations—like Infusion Lab, a specialty dessert and coffee shop opening in Pacific Beach this summer.
The name is strategically vague, explains co-founder and finance director Baran Aydin. Initially, the space will offer a menu of specialty coffee—traditional espresso-based drinks, plus matcha and signature ube beverages alongside breakfast, lunch sammies and desserts like cookies made in-house and European-inspired desserts.
Aydin and co-founder/coffee director Aselin Bay plan to expand into a lifestyle brand with streetwear-inspired merch—shirts, hats, bags, socks, and more that are “designed to reflect the lifestyle and culture behind Infusion Lab,” he explains.
“The goal is to create a space where people can work, socialize, create content, and become part of a growing community,” says Aydin.
Pacific Beach is growing, with major residential expansions like AVA Pacific Beach adding units to a market that’s tightened nearly 30 percent over the last year, according to the Whissel Beer Group real estate team. Currently, there are fewer than 20 coffee shops in Pacific Beach for a population of around 41,000—plus 10,000 to 20,000 more people visiting during summer and weekends.
Infusion Labs’ design is elemental white-and-maroon, with line drawing art. Their space, next to the now-closed Copper Top Coffee & Donuts, will feature some Chesterfield-style seating (deep button sofas) and a dedicated social media area.
Holy Matcha may have helped start the “camera eats first” coffee shop experience with its explosive pink floral wall backdrop, but between Saya Brasserie’s entire social media-centric business strategy, S3 Coffee Bar’s over-the-top coffee concoctions, and Infusion Labs’ online oasis, it seems San Diego coffee shops are still making sure they feed your body and your follower count.
Infusion Lab opens at 4638 Mission Blvd. in Pacific Beach in late June or early July.
The owners behind Hermosa Surf in Bird Rock soft-launched their new cafe, Sungold Point—right next door at 5632 La Jolla Blvd. It’s a modern take on an old-school diner, explains Stirling, with seating for around 35 people and lots of pink, burgundy, turquoise, checkerboard, and terrazzo to feast your eyes on. Owners Stirling and Benny Walter designed the breakfast and lunch menu to use organic ingredients whenever possible and make everything from scratch, including breakfast sandwiches, salads, bowls, and a full espresso menu.

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Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.
North Park’s Encontro has been secretly serving these buttery loaves with the Sarkisian family’s original recipe
If you lived in or around San Diego in the early ’90s, there’s a good chance you remember the legendary breadsticks at Pat & Oscar’s. Yes, I’m talking about those warm, glorious, soft, bizarrely addictive breadsticks served fresh to order with a side of dipping sauce that no one could resist. Gluten intolerance be damned.
I’m sure adults of that era ordered reasonable amounts of breadsticks and conducted themselves with at least the appearance of manners. But if you were between middle and high school age, it’s more likely you ripped through heaps of them like a pack of starving piranhas fighting over an abandoned carcass. It’s not like the restaurant was going to run out of them, but what if they did? Worst case scenario.
The breadsticks were the reason many people went to Pat & Oscar’s and what many people remember most after Sizzler bought the concept in 2000 and basically sucked the magic out of the family-owned business.
If your inner breadstick fiend hasn’t felt that same satisfaction in the better part of 30 years, prepare your salivary glands for a walk down memory lane. They still exist, and are ready to be devoured—straight from the Encontro kitchen in North Park.
Around 10 years ago, Encontro chef and owner Jason Hotchkiss catered the 60th anniversary party for Pat and Oscar Sarkisian—yes, that Pat and Oscar. Their son John was Hotchkiss’ business partner (and the original owner of Encontro before Hotchkiss and his sister Linde bought it in 2019) and helped design and set up some of the Sarkisian family restaurants. Rather than relegate Pat & Oscar’s classic recipes to the black hole of restaurant recipes lost in time, John had given some of them to Hotchkiss, who, somewhat nervously, decided to make the breadsticks for the party.
“Oscar’s eating the bread, and he goes, ‘Oh, my God, where’d you get this recipe?’” he recalls. “I said, ‘It’s yours.’ And he said, ‘No, this is much better.’”
Oscar would know—Encontro’s version is (mostly) true to the original in that it’s still all the same ingredients and cooked fresh to order, but pumped up with a bit more yeast, extra sea salt sprinkled on top, and served with a side of truffle or honey butter. But to guests yearning to relive the era of dial-up internet and Beanie Baby mania, Encontro’s golden buttery braid is a welcome (and incredibly close) re-creation.
To this day, Hotchkiss has guests who come in just for the bread and the memories it sparks—things like Little League parties, post-soccer game hangouts, family dinners, dates, and other formative experiences.
“People come in and they’re like, ‘Oh, my God, I can’t believe this. This brings back so many different memories that I have,’” he says. “I love being a part of that.”
Before influencers, foodie culture, and iPhones capturing every meal we eat, family-run restaurants like Pat & Oscar’s were local treasures. This is probably the closest you’ll ever get to those bygone days of breadstick glory. That is, unless you hike up to the only other place you can still find the original breadsticks—the last remaining Sarkisian family business, Oscar’s Brewing Company in Temecula. (Hilariously, the URL breadstick.com literally redirects to the Oscar’s Brewing Company website.) So if you’re ready to time-travel to the past via a portal of buttered, braided bread, Encontro has you covered.
Listen Now: The Latest in San Diego’s Food and Drink Scene
Have breaking news, exciting scoops, or great stories about new San Diego restaurants or the city’s food scene? Send your pitches to [email protected].
Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.
In a world overflowing with shortcuts, marketing fluff, and “good enough,” there are still companies that choose a different answer. And in San Diego, there are plenty of them.
In a world overflowing with shortcuts, marketing fluff, and “good enough,” there are still companies that choose a different answer.
Integrity guides how they show up every day. They make hard decisions, hold themselves accountable, and build trust the old-fashioned way, one action at a time. At the Better Business Bureau, we call these businesses Torch Heroes: leaders who demonstrate that ethical leadership strengthens businesses and drives long-term success.
And in San Diego, there are plenty of them.
Take House Collective Marketing Solutions, a Carlsbad-based digital agency that won the 2025 Torch Award for Ethics for its people-first approach to marketing. Instead of pushing flashy campaigns, the team often takes a step back to make sure clients’ foundations are strong before going big. Their philosophy? Truth over transaction builds partnerships that last.
Or look at Young Black & N’ Business, where integrity shows up through community action. When a local school lost art funding, founder Roosevelt Williams III and his team stepped in with workshops, mentorship, and hands-on support to help restore creative opportunity. That kind of engagement reflects ethical leadership rooted in real impact.
And in Vista, Lotus Sustainables carried its commitment to ethics all the way to the product line. After discovering defects in a shipment of eco-friendly products, the company issued full refunds and redesigned its offerings at its own expense, a choice that shaped its identity and reinforced to customers that ethics guide every decision.
In North County, Greenway Landscape Design & Build brings integrity into everyday service. When a client’s glass was damaged, likely not by their crew, owner Scott Lawn chose responsibility over blame and covered the repair personally. For Greenway, doing the right thing serves as a north star, guiding every interaction through transparent pricing, accountable partnerships, proactive communication, and follow-through long after the job is done.
Other honorees include At Your Home Familycare, whose leadership turned down a lucrative state contract during the pandemic to protect vulnerable clients and staff, and Bill Howe Family of Companies, where hiring practices, training, and service centers around shared values, every day, on every call.
What connects these diverse businesses, from marketing to nonprofit support to home services, isn’t size, industry, or revenue. It’s something deeper: a commitment to trust as a business strategy.
In San Diego’s competitive marketplace, that trust gives companies an edge. Clients invest in relationships. They refer friends. They stay loyal when others fade.
As one Torch Award winner puts it, integrity isn’t a section in the employee handbook. It’s the operating system of the company, the invisible code that determines every choice, every day.
And that’s exactly the point of the BBB Torch Awards for Ethics: to spotlight companies that dispel the myth that ethics and success are at odds. These businesses show that when leaders choose honesty, fairness, and accountability, especially when it’s hard, they build brands that matter.
At BBB, we see nominations come in from clients, employees, and business partners who have witnessed ethical leadership up close. These submissions aren’t polished promotions. They’re stories of moments when a company chose people over profit, clarity over confusion, and trust over convenience.
The nomination window for the 2026 Torch Awards for Ethics is open through March 31, 2026, and there are more Torch Heroes waiting to be recognized.
Who comes to mind in San Diego’s business community?
And yes, businesses can nominate themselves. We encourage it. If you’ve built your business on principles rather than buzzwords, we want to hear your story.
Because in a world full of noise, integrity still deserves the spotlight, and San Diego is full of stories worth telling. Nominate your hero now.