Edit ModuleShow Tags

Have You Seen This Chimp Around Town?

The clever ad strategy is a shining example of social media buzz done right


Published:

San Francisco-based MailChimp, which manages online marketing campaigns, launched its advertising campaign with a fun billboard idea that quickly morphed into a unique experiment that would engage their current customers and intrigue new ones with something out of the ordinary.

Without the intent to sell, the winning idea was to use the face of their mascot, Frederick von Chimpenheimer IV (Freddie), simply acknowledging passersby with a light-hearted wink. Pleased with the success of their original billboard, they expanded their campaign into several markets across the country, including Chicago, San Diego, Minneapolis, Nashville, and Detroit, and it didn't take long to get noticed. Twitter and Instagram soon exploded with activity as soon as the billboards went up.

For more on the company's the social media strategy, head to MailChimp's blog for details.

Edit ModuleShow Tags
Edit ModuleShow Tags

More »Related Stories

2015 Padres Spring Training: 9 Things Fans Should Know

Your guide to this season in Arizona, March 4 to April 3

Q&A: Local Fashion Blogger Chosen as New York Fashion Week Correspondent

New York Fashion Week kicks off today, and San Diego fashion blogger Lauren Marron is heading to the shows

February Contributors

Two writers and a photographer talk fitness, high-flying sports, and Valentine’s Day
Edit Module

Subscribe to the Blog

 
Edit ModuleShow Tags
Edit ModuleShow Tags


Cityfiles

Local News Updates And Things To Do In San Diego

About This Blog

San Diego Magazine's editorial staff (Erin Chambers Smith + Erin Meanley + Kimberly Cunningham + a handful of smart, thoughtful contributors)  and web designer (Sanna Coates) blog everything from restaurants and bars to behind the scenes gossip to the best events happening this weekend. Looking for foodie and restaurant guru Troy Johnson? He's got his own blog here.

Recent Posts

Archives

Feed

Atom Feed Subscribe to the Cityfiles Feed »

Edit ModuleShow Tags
Edit Module Edit Module
Edit ModuleShow Tags

Sponsored

'Tis The Season

Winter in the desert cities

100 Works of Art to See Before You Die in San Diego

Local art critics, museum directors, and the big kahunas of the art world picked their must-see paintings, sculptures, and buildings with a special checklist just for you
Edit ModuleShow Tags

Most Popular

  1. 27 Reasons to Love San Diego
    Our annual list of all things San Diego and rad—from kiteboarding to urban farming to a city-wide book club
  2. San Diego New Year’s Eve Guide
    Ring in 2015 at these parties, concerts, dining, and family-friendly events
  3. 25 BIG Ideas
    Fascinating San Diego people inspire us with big, bold ideas on everything from genomics to urban planning, art to architecture, food and more
  4. About that story we "stole"...
    8 things to ask yourself before you accuse a publication of stealing your stuff and barf all over their beautiful Facebook page
  5. Get Fit & Have Fun in San Diego
    From doggie bootcamps to intense bodybuilding programs, it’s an exciting time to get in shape. What are you waiting for?
  6. Food Self-Righteousness Is For Assholes
    Gawker calls foie gras eaters lots of bad names. A response.
Edit ModuleShow Tags
Edit Module