Edit ModuleShow Tags

Have You Seen This Chimp Around Town?

The clever ad strategy is a shining example of social media buzz done right


Published:

San Francisco-based MailChimp, which manages online marketing campaigns, launched its advertising campaign with a fun billboard idea that quickly morphed into a unique experiment that would engage their current customers and intrigue new ones with something out of the ordinary.

Without the intent to sell, the winning idea was to use the face of their mascot, Frederick von Chimpenheimer IV (Freddie), simply acknowledging passersby with a light-hearted wink. Pleased with the success of their original billboard, they expanded their campaign into several markets across the country, including Chicago, San Diego, Minneapolis, Nashville, and Detroit, and it didn't take long to get noticed. Twitter and Instagram soon exploded with activity as soon as the billboards went up.

For more on the company's the social media strategy, head to MailChimp's blog for details.

Edit ModuleShow Tags
Edit ModuleShow Tags

More »Related Stories

4 San Diego Group Bike Rides to Check Out

Take your cycling to the next level by riding in a pack

5 Tips for Commuting by Bike in San Diego

How to handle National Bike to Work Day like a pro

Tour of California Kicks Off in San Diego

Everything you need to know about the largest cycling race in the United States
Edit Module
Edit Module

Subscribe to the Blog

 
Edit ModuleShow Tags
Edit ModuleShow Tags


Cityfiles

Local News Updates And Things To Do In San Diego

About This Blog

San Diego Magazine's editorial staff (Erin Chambers Smith + Erin Meanley + Kimberly Cunningham + Archana Ram + a handful of smart, thoughtful contributors)  and web designer (Sanna Coates) blog everything from restaurants and bars to behind the scenes gossip to the best events happening this weekend. Looking for foodie and restaurant guru Troy Johnson? He's got his own blog here.

Recent Posts

Archives

Feed

Atom Feed Subscribe to the Cityfiles Feed »

Edit ModuleShow Tags
Edit Module Edit Module
Edit ModuleShow Tags

Sponsored

The Inaugural Breakthrough Biomedical Philanthropy Forum

Sponsored by the Salk Institute

“Will You Marry Me”?

Sharon Jenks, CEO of 6 Degrees, on building business relationships

More Than 1,300 Prizes are Ready to be Given Away

What are you waiting for? Buy your raffle ticket now
Edit ModuleShow Tags

Most Popular

  1. San Diego’s Coolest Companies
    If a job is essential, let’s make it enjoyable. Welcome to working in the 21st century
  2. The Best of North County 2016
    There’s never been a better time to experience NoCo’s charms
  3. Get Outside: 15 Outdoor Challenges
    Take your workouts to new heights and lengths with our list of San Diego’s best hikes, bike paths, and swims
  4. FIRST LOOK: Herb & Wood
    Brian Malarkey and Chris Puffer strike again in Little Italy
  5. FIRST LOOK: Liberty Public Market
    It's not Pike Place. It's not the Ferry Building. But it's the same idea.
  6. Beer Mindfulness: Do You Have Good Taste?
    A guide to understanding the flavors and off flavors in beer
Edit ModuleShow Tags
Edit Module