Edit ModuleShow Tags

Have You Seen This Chimp Around Town?

The clever ad strategy is a shining example of social media buzz done right


San Francisco-based MailChimp, which manages online marketing campaigns, launched its advertising campaign with a fun billboard idea that quickly morphed into a unique experiment that would engage their current customers and intrigue new ones with something out of the ordinary.

Without the intent to sell, the winning idea was to use the face of their mascot, Frederick von Chimpenheimer IV (Freddie), simply acknowledging passersby with a light-hearted wink. Pleased with the success of their original billboard, they expanded their campaign into several markets across the country, including Chicago, San Diego, Minneapolis, Nashville, and Detroit, and it didn't take long to get noticed. Twitter and Instagram soon exploded with activity as soon as the billboards went up.

For more on the company's the social media strategy, head to MailChimp's blog for details.

Edit ModuleShow Tags
Edit ModuleShow Tags

More »Related Stories

San Diego Thanksgiving Guide 2015

Where to dine out, order catering, buy pies, and turkey-trot your way through the holiday

Bosa’s Big Idea

How the sale of homes in San Diego is providing shelter for people in the Philippines

Greg Graffin Wants to Provoke People to Think

The SoCal punk legend is coming to San Diego this week
Edit Module
Edit Module

Subscribe to the Blog

Edit ModuleShow Tags
Edit ModuleShow Tags


Local News Updates And Things To Do In San Diego

About This Blog

San Diego Magazine's editorial staff (Erin Chambers Smith + Erin Meanley + Kimberly Cunningham + Archana Ram + a handful of smart, thoughtful contributors)  and web designer (Sanna Coates) blog everything from restaurants and bars to behind the scenes gossip to the best events happening this weekend. Looking for foodie and restaurant guru Troy Johnson? He's got his own blog here.

Recent Posts



Atom Feed Subscribe to the Cityfiles Feed »

Edit ModuleShow Tags
Edit Module Edit Module
Edit ModuleShow Tags


Win Dinner for Two at Black&Blue Steakhouse

Win dinner for two at Black&Blue Steakhouse and $25 in Free Slot Play at Valley View Casino

MADE IN AMERICA — Craft Icons of the 50 States

MADE IN AMERICA is the last exhibition in Mingei International Museum’s American Icons series, celebrating 100 years of folk art, craft and design from coast to coast.
Edit ModuleShow Tags

Most Popular

  1. Dear Chargers, It's Over
    A pre-emptive breakup letter to the team we love
  2. Healthcare Goes High-Tech
    Dr. Eric Topol is putting health care in the palms of our hands
  3. Be Seen This Fall in Rancho Mirage
    Enter To Win a 2 Night Stay Package at The Luxurious Westin Mission Hills Golf Resort & Spa
  4. Growing Up in San Diego
    26 memories of being a kid in America's Finest City
  5. Incoming: Liberty Public Market
    San Diego's big public market unveils three big new concepts
  6. FIRST LOOK: Duke's La Jolla
    For decades, Top of the Cove in La Jolla held one of the most iconic restaurant spots in San Diego. Now they've finally filled that space. Take an exclusive first look at Duke's La Jolla.
Edit ModuleShow Tags
Edit Module