Edit ModuleShow Tags

Have You Seen This Chimp Around Town?

The clever ad strategy is a shining example of social media buzz done right


Published:

San Francisco-based MailChimp, which manages online marketing campaigns, launched its advertising campaign with a fun billboard idea that quickly morphed into a unique experiment that would engage their current customers and intrigue new ones with something out of the ordinary.

Without the intent to sell, the winning idea was to use the face of their mascot, Frederick von Chimpenheimer IV (Freddie), simply acknowledging passersby with a light-hearted wink. Pleased with the success of their original billboard, they expanded their campaign into several markets across the country, including Chicago, San Diego, Minneapolis, Nashville, and Detroit, and it didn't take long to get noticed. Twitter and Instagram soon exploded with activity as soon as the billboards went up.

For more on the company's the social media strategy, head to MailChimp's blog for details.

Edit ModuleShow Tags
Edit ModuleShow Tags

More »Related Stories

5 Places to Watch the Solar Eclipse in San Diego

But safety first — don’t forget your eclipse viewing glasses!

Stone Brewing Releases Collaboration Beer with NOFX

The Punk in Drublic lager celebrates the band’s newly announced craft beer and music festival

Andy Weir: "I'm an Earthbound Misfit"

We caught up with the breakout author of The Martian before his appearance at the Fleet Science Center to talk publishing, lunar heists, and SoCal’s rocket factory
Edit Module

Subscribe to the Blog

 
Edit ModuleShow Tags
Edit ModuleShow Tags Edit ModuleShow Tags
Edit Module Edit Module
Edit ModuleShow Tags

Sponsored

9 Reasons You Need a Better Barber

Get the look and service you deserve at this East Village salon

Enter a Drawing You Could Actually Win

There are more than 1,700 prizes in the Dream House Raffle
Edit ModuleShow Tags

Most Popular

  1. Jason Mraz Is Growing Coffee on a Farm in Oceanside
    We spoke to the musician about all the whys — why food, why farming, why Oceanside, why coffee?
  2. San Diego's Best Restaurants 2017
    The top tacos, chicken wings, seafood, burgers, kid-friendly eateries, breweries, and more
  3. San Diego Fourth of July Guide 2017
    Celebrate Independence Day all weekend long with fireworks, festivals, parades, drink specials, and more
  4. The Man Behind San Diego's $26 Billion Company
    Will Illumina's new hotshot CEO be able to lead the San Diego genomics giant into the complex world of clinical care?
  5. Celebrating Women: Shanna Missett Nelson
    Like a good dancer, the Jazzercise president has mastered her balance—of career, family, and life
  6. The Oceanside Revolution
    The North County city has gone from an all-but annexed coastal town by Camp Pendelton to a thriving bed of culinary and artistic success.
Edit ModuleShow Tags
Edit Module