Edit ModuleShow Tags

The Places We Go

Drinking, driving and brutal editing in SD


Published:

It never fails. As soon as we call out one place, the neighbors feel jilted. What about our neighboring place?

In response to a story posted this month on North Park, the first comment we get: “What about South Park?”

We’ve been writing a lot about the developments in Normal Heights recently. And one of the most common comments I get in response is, “Well what about University Heights and Kensington?” They’re not the same, you know? We know.

In the Beer issue, when we decide to lump “Mira Mesa-area” spots together because it looks better on paper than “Mira Mesa/Kearny Mesa/Sorrento Mesa/Sorrento Valley/Clairemont and Vicinity,” we of course get schooled in the borders of each of these ‘hoods from many residents and readers. One woman was even “offended” that we placed O’Brien’s Pub in this Mira Mesa-area category. Yikes!

And then we also had a San Marcos-area category, and the very first comment was, “What about Oceanside?” I enjoy these comments, because people usually write better and funnier when they are ranting, as opposed to the squeaky clean, cheesy writing we get when people pitch stories to us. The O’Side commenter quipped, “Either our pages got torn out or car expenses didn’t cover the drive, eh?”

Zing! But nope, not the case. We expensed beers and mileage and all kinds of things all the way up to San Marcos and down to Tijuana for this issue.

It’s not the expenses, but the paper. We get 50-70 pages in between the ads on any given month, and maybe 300-600 words on each page. And it’s usually closer to 300 because you’ve told us over the years that you like lots of photos and captions. And testing shows reader attention spans are shorter than ever, so we aim to give you short, funny, brilliant bits. Bits and bits and bits.

And “Mira Mesa/Kearny Mesa/Sorrento Mesa/Sorrento Valley/Clairemont and Vicinity” just isn’t bitsy or brilliant as a headline or category name.

It’s challenge, indeed and editing is brutal. Sorry O’Brien’s! But there’s a silver lining: For every ‘hood we do spotlight, we know we’ll get our marching orders for the following month right away.

So … We heard you on Oceanside and Kearny Mesa.

What other places in the county should we visit next and what should we see when we’re there?

Mira Mesa Map

Edit ModuleShow Tags
Edit ModuleShow Tags

More »Related Stories

Behind the Scenes Video: Making the June Issue

Our creative team visits San Diego's top restaurants to photograph all the dishes you should be eating now

Can Time Go Backwards?

Local prof goes Through the Wormhole

Mother’s Day 2015

Where to take Mom for brunch on May 10, plus spa specials and art/nature events
Edit Module

Subscribe to the Blog

 
Edit ModuleShow Tags
Edit ModuleShow Tags


Cityfiles

Local News Updates And Things To Do In San Diego

About This Blog

San Diego Magazine's editorial staff (Erin Chambers Smith + Erin Meanley + Kimberly Cunningham + a handful of smart, thoughtful contributors)  and web designer (Sanna Coates) blog everything from restaurants and bars to behind the scenes gossip to the best events happening this weekend. Looking for foodie and restaurant guru Troy Johnson? He's got his own blog here.

Recent Posts

Archives

Feed

Atom Feed Subscribe to the Cityfiles Feed »

Edit ModuleShow Tags
Edit Module Edit Module
Edit ModuleShow Tags

Sponsored

Win a 5-night Hawaiian vacation

Win a 5-night stay for two at Halekulani

Everything is Just Two Wheels Away

Get ready to GO by BIKE!
Edit ModuleShow Tags

Most Popular

  1. Vote now: Best Restaurants 2015
    From best chefs to top tacos, you choose San Diego's best eats and drinks in 63 categories
  2. San Diego's Top 50 Trails
    From hiking the foothills to biking the beach, this is a city made for exploring outdoors. Here’s our latest, greatest checklist of trails we love—some in your own backyard
  3. The Best of North County 2015
    Our annual homage to the newest restaurants, shops, and activities keeping the region above I-56 the cool place it is—haute strip malls, million-dollar tract homes, and all!
  4. Win a 5-night Hawaiian vacation
    Win a 5-night stay for two at Halekulani
  5. FIRST LOOK: Duck Foot Brewing Co.
    Inside San Diego's first "gluten-free" craft beer operation
  6. Anthony's Out at Embarcadero?
    After 60 years, it looks like Anthony's Fish Grotto might be out in The Embarcadero. That means 31,608 square feet of prime, landmark restaurant space in San Diego is up for grabs. Our bet is...
Edit ModuleShow Tags
Edit Module