Better Business Bureau President & CEO Sheryl Bilbrey
Just over 100 years ago, Samuel Dobbs, a Coca-Cola executive, had all but had it with untruthful advertising. At this time, in the early 20th century, companies would say anything to sway consumers and cared little for substantiation.
Dobbs reasoned that there should be a body in place that would enforce trustworthy and substantiated advertising, and so he began the Better Business Bureau. The BBB was conceived to protect consumers and hold companies accountable for their practices and marketing.
Not much has changed since that opening day in 1912. Consumers are still our chief priority at the BBB. With more than 40,000 reviews on local companies and 6,400 Accredited Businesses, the BBB assists thousands of consumers each day online, over the phone, and in person.
